Strategic Development Tools: SWOT, PESTEL, Porter's Five Forces, and Resource-based View

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Competitive Strategy
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Table of Contents
Introduction.................................................................................................................................................3
SWOT analysis.............................................................................................................................................3
PESTEL analysis............................................................................................................................................4
Porter’s five forces......................................................................................................................................5
Resource-based view...................................................................................................................................6
Conclusion...................................................................................................................................................7

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Introduction
Strategic development tools are considered for the development of the
operations of an organization. It involves the consideration of internal and external
factors that may impact the organization and developing an approach on how to deal
with these factors. It is important for business whether large or small to develop these
tools for success in the ever-changing business environment.
SWOT analysis
The SWOT analysis is a development tool used in planning to investigate the
strength, weakness, opportunities, and threats of an organization. SWOT is an acronym
that stands for all these elements. Strength and weakness are considered as internal
factors that affect the organization (Syazwan and Bakar, 2014, pp.340). Examples
include the workforce, patent and intellectual property of the organization and the
location of the organization.
A SWOT analysis establishes the strength, weakness, opportunities, and threats
of a business and organizes them into a list. This enables the organization to identify a
working strategy that will prioritize what needs to be done to grow the business. (Abdel,
Mohamed and Smarandache, 2018, pp.118). The analysis should be carried out as a
team effort and incorporate people with different ideas and perspectives.
McDonald is a fast-food establishment that operates more than 31,000
restaurants in over 120 countries. The organization carries out SWOT analysis for
strategic development (Phadermrod, Crowder and Wills, 2019, pp.200). The strengths
of McDonalds are; large world market share, embracing technology and innovation
specialized training for the managers, and good advertisement campaigns. The
weakness of the company are high employee turnover rate, junk food image,
dissatisfied franchisees and environmentally related issues. McDonald company
opportunities lies in the fast growth of the fast food industry, globalization, and entry into
new markets, diverse consumer needs, and offering discounts and freebies. Lastly, the