Marketing Mix of Prada: Product, Price, Place, and Promotion

Student’s Last Name 1
Marketing
By (Name)
Course
Professor
University
Date
Table of Contents

Student’s Last Name 2
Abstract............................................................................................................................................3
Introduction......................................................................................................................................4
Method.............................................................................................................................................4
Marketing Mix of Prada...................................................................................................................5
Product......................................................................................................................... 5
Price............................................................................................................................. 5
Place............................................................................................................................ 6
Promotion...................................................................................................................... 7
Recommendations............................................................................................................................8
Conclusion.......................................................................................................................................8
Bibliography....................................................................................................................................9

Student’s Last Name 3
Abstract
Marketing is a tool that has been used by many businesses to promote their products. The
four marketing Ps have been incorporated to effectively market goods and services. This paper
will discuss how Prada has effectively used the marketing mix in promoting its product. The first
marketing mix to be discussed is promotion. This will include the promotional methods that the
company uses to remain competitive. The second one is place. The paper will analyze how Prada
has positioned itself in the market to cover a wide geographical area in order to serve its
customers from each corner of the world. The third marketing mix is price. The paper will
identify how the company has priced its products. Additionally, this essay will discuss the
products that Prada deals with such as clothes and its potential consumers.