Pre-approach Planning Partner Assignment for Britannia 50-50

Students: Product: Britannia 50-50
Week 6
Pre-approach Planning Partner Assignment- 3% Due Week 7
Details to be entered into the Customer Relationship Management program (customer details)
Britannia 50-50 is a biscuit that is healthy and provides the consumers with both sweet and salty flavors. The
biscuit is an energy booster and is also a perfect complement to any beverage. The product perfectly caters to
the demands of customers seeking for a salty or a sweet biscuit. The other aspect that makes it even better is that
it is available at reasonable prices and at frequent locations (Patel, 2014).
Specific Objective for your first sales call- use SMART
Specific – For the first sale calls, the customers should be dealt with directly without any unambiguous details.
The customer should be informed about the product in details and also, the purpose of the call should be made
clear.
Measurable – The main aim of the first sale call should have the objective of increasing the sale of the product.
Thus, having measurable objectives also acts as a driving force.
Attainable - The call main motive is to transform the non-customer into the customer of the product.
Relevant – The call should be conducted in a manner that it addresses the needs of the customer along with
fulfilling the organizational objectives too.
Timely – The call should be precise. So, all the information that has to be conveyed to the potential customer
should be conducted in a concise way (McPheat, 2018).

3 FAB's that differentiate your product – from Week 4 – use FAB statement for each
The three FAB’s that differentiate the product is –
 Feature
 It pleases both the taste buds sweet and salty.
 It is available in different flavors like Maska Chaska and the 50-50 snack.
 They have a longer shelf life.
 Advantage
 Due to its unique quality of fulfilling the demands of both the customers looking for sweet or
salty flavor biscuit. This product caters to the need of diverse customers.
 It is a reasonable product, so it can be pitched to people from different financial backgrounds.
 It is a hallmark product (Clark, 2012).
 Benefits
 It offers customers with immense satisfaction.
 It will accelerate the sales of the organization as it is available at reasonable prices.
 It provides the organization with the potential to expand further.
FAB Statement
“A healthy light snack, satisfying your sweet and salty food buds at a reasonable cost.”