Sales Proposal – Britannia 50-50

Title: Sales Proposal – Britannia 50-50
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A Unique Treat for ALL
The product Britannia 50-50 is not just any biscuit
but it is a complete snack. This product will attract
more customers as it offers a sweet and salty
experience that none other biscuit offers in the price
category it is being offered.

Company’s Profile
Britannia is a powerful organization that has been in action since 1892.
The organization has developed a market share all over the world in
the last 127 years and have built a credible image in the customer's
view. The organization has a market share of 38% all over the world.
The organization deals in a wide range of products that include
biscuits, bread, dairy, and many more (Britannia Biscuits, 2018).

The organization’s approach of “Eat Healthy, Think Better”, has
been the main factor that has helped the organization in
attaining humongous goodwill. The organization brought the
concept of staying fit when all the other companies offered
high calories biscuits. This became the unique selling point of
the organization.