Study and Research Skills: CSR Effectiveness for Primark in the UK

This report analyzes the effectiveness of Corporate Social Responsibility (CSR) initiatives, focusing on the case of Primark, a clothing and accessories firm in the UK. The study identifies key challenges encountered by businesses in fulfilling their CSR obligations, including employment opportunities, overpopulation, crime, and environmental concerns. The report explores the impact of these issues and proposes potential solutions, such as government support for small organizations, implementation of anti-discrimination laws, promotion of education and awareness programs, and strategies to reduce crime rates and environmental pollution. The conclusion emphasizes the importance of CSR for business sustainability and societal well-being, highlighting the need for companies and countries to address these challenges proactively.

Study and Research Skills
(Effectiveness of CSR)

Table of Contents
INTRODUCTION...........................................................................................................................1
THESIS STATEMENT...................................................................................................................1
Problem 1: Employment Opportunities..................................................................................1
Problem 2: Overpopulation....................................................................................................2
Problem 3: Crime...................................................................................................................3
Problem 4: Environment.........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Corporate social responsibilities need to be accomplished by each company; therefore,
they will manage entire business procedure in an effective manner. In this way, they will
accomplish task by providing positive influence on society (Adeyeye, 2011). This will cover
various things, such as social impact, sustainability, ethics and so on. This project is based on
Primark which is clothing and accessories firm and established in United Kingdom. They are
having more than 75 outlets across the nation and expanding business as well on continual basis.
It is fundamental for them to accomplish CSR activities significantly as this assists them to
maintain their brand image in country. Along with, they will be able to gain trust and loyalty of
clients. This assists them in improvisation of profits and in addition market share.
THESIS STATEMENT
In recent times, while accomplishing CSR exercise, there are many kinds of challenges
which will be face by an organisation (Bear, Rahman and Post, 2012). It is required for them to
resolve them as quick as possible. Thus, they will maintain sustainability in market and along
with survive at marketplace for longer period of time. Henceforth, there are various issues which
will be confront by an enterprise at the time of fulfilling corporate social responsibilities. These
are defined as beneath:
Problem 1: Employment Opportunities
First and foremost difficulty is termed as employment opportunities. This will arise due
to Brexit, according to this, UK got exited from European union (Du, Bhattacharya and Sen,
2013). This provides direct affect to the job of people in an indirect manner. Therefore, country
has to face issue i.e. lack of job chances. It affects directly to the economical circumstance of
nation and their rate of growth get diminished. There are some affiliations who are doing
discrimination amongst people, such as race, gender, marital status, pregnancy, religion and so
on. This is considered as indirect discrimination at workplace. Along with, individuals of
countries are not much skilled or talented; thus, there are no chances for persons to get job over
MNC. This will provide impact to profits and success of an enterprise in an adverse manner.
There are many DIY companies are operating their business in UK and they are not having
proper workforce; hence, they are unable to attain targets and goals within set period of time
(Durai Anand Kumar, 2011).
1

Solution: To overcome from difficulties of employment opportunities, it is required for
government of country to provide support to small organisations. This has been analysed that, it
assists to cater occupational chances to people. This will assist in growth and enhancement of
country. There are many kinds of laws which need to get implement by manager into firm;
therefore, they will restrain unnecessary differentiation at premises (Groza, Pronschinske and
Walker, 2011). Acts or legislation has formulated by regulatory body of country. In this manner,
each type of individual will get job opportunities in a similar manner. Along with, ministry body
of country will organise some sessions for people as this will help them to improve their
knowledge and skills. They have to develop some awareness regarding DIY firm in place
because it assists to reduce wastage and in addition. Additionally, persons will use many things
in distinctive manner. For this, some new techniques need to be teach to them; thus, individuals
will develop products and services in an innovative way. As a result, persons will obtain
employment opportunities and through this, they will be able to maintain their standard of living
in an effective and efficient way (Idemudia, 2012).
Problem 2: Overpopulation
Excess of population will cater impact to plans or policies of company as well as
government which is associated with corporate social responsibilities. There are many types of
problems which will developed due to this, for instance: health, education, social services and so
on. Overpopulation will provide negative influence to the well being of individuals (Rim and
Song, 2013). Due to this, many kinds of diseases will get raised. Along with, it will increase
global warming in country. This will increase wastage and in addition over drafting. People will
not able to get better medical facilities due to population flow. The major problem behind this is
known as immigration. There are numerous individuals who came from other nations to live in
UK due to better economical circumstances and job opportunities. Overpopulation will decrease
natural resources of country and in addition persons will affect environment of place in an
adverse manner. This will improve cost of standard of living and many persons will not be able
to get jobs easily (Sheikh and Beise-Zee, 2011).
Solution: This kind of trouble need to get diminished, otherwise after some time it will
create a big problem for nation. To get rid from this, proper education need to be provide to each
person who are residing in United Kingdom. Companies or government will organise some
programmes which will increase awareness regarding this. Firstly, it is must to develop women
2

empowerment (Steurer, 2014). For this, each woman need to get teach; therefore, birth rate get
reduced of country. In addition to this, it is must to promote family planning amongst people
because this will help to reduce overpopulation. There are some strategies and policies which
will be developed by government of nation. They will provide some money to families limit to
two children, if they are living in poverty. This has been analysed that, in China there is a one
child policy which is developed by ministry body. This will aid to control population of country
in an effective manner. To reduce the issue of immigration, it is required for government of each
nation improve economical condition and provide occupation to every individual as per their
skills and abilities. Henceforth, this has been understood that, to deplete this sort of issues each
person need to be get educated (Adeyeye, 2011). Along with, some policies will be formulated
by regulatory body to control population, for instance: concessions, task advantages and many
others. This is must to cater sex education to youngsters as they play an important role in success
and development of country.
Problem 3: Crime
Crime rate is increasing day by day in today's world because people are not able to fulfil
their requirement as well their family member also. Many people go in different countries with
motive of finding job and some other but at that time they don't have house to stay, food to each
and huge money for survive without job for long duration (Idemudia, 2012). All such activities
done by numerous of human being now a day which taken them into jail for long or short time
duration it was according to their crime. Although, crime activities must be resolved which can
be possible with the help of legislation and police. This issue should be solve in frequent manner
because of its increasing rate. Crime are related to cyber, robbery, pocket cutting, murder,
kidnapping and many more. There are some organisation which have some social responsibilities
towards society. As well solution of these is given below (Rim and Song, 2013).
Solution: This is main problem of society which must be resolve through several
activities which is with the help of several organisation who are performing several activities.
Such as some culprits are in jail from then their should be some training program must be
organise which gives solution to their problem for which they are doing crime (Sheikh and
Beise-Zee, 2011). Training and development program is organised by company who is
performing cooperate social responsibilities. Along with this, second CSR responsibility which is
performed by company is they have to organise such accommodation facility and food facility at
3

reasonable or affordable price so the people who go in other nation for search of job. Easily stay
that such place so their will be no increasing crime rate in country (Steurer, 2014).
When people are satisfied with what they have then there is no need of doing wrong
things and achieve something in wrong manner. As well there are some activities which take
person in right way and help in coming out from the nature of criminal. Government and police
also have to help such firm who are performing cooperate social responsibilities. So they can
work in better manner and provide better life to numerous people and maintain health
environment in nation which is important for surviving in the country (Visser, 2011). Apart from
all these several events can be organised for awareness of the society, can distributes pamphlets
with motivation quotation written on it, even can appoint experience lecturers who can give
motivational speech to peoples which encourage and boost up them for performing such
activities which are in the favour of society. All these above mention practices are good for
removing crime rate in society which are increasing at intense level. As well there should be
some hand of the person themselves to motivate them for doing activity in better manner and
avoid wrong practices for fulfilling their needs (Visser, 2011).
Problem 4: Environment
It is fundamental for each country to maintain environment from any kind of harmful
activities. There are numerous type of environmental troubles which are facing by country, this
will include pollution, deforestation, extinction of animals, desertification and many others
(Bear, Rahman and Post, 2012). This has been examined that there is harmful substance on the
water, ground and in addition air; it is developing pollution in nation. Desertification is occurring
due to many aspects, such as cutting down of trees, fires, disappearance of forest, pollution and
so on. It is analysed that there are many landscapes which are transforming into desert area. Main
reason behind this, when soil becomes more dry as well as poor. Fires, excessive development
hunting etc. is responsible for extinction of animals. In addition to this, there are distinctive kinds
of wastages which will cater affect to water which develop water pollution in country. Instead of
this, there are many environmental issues which will comprise air pollution, acid rains, water
pollution, greenhouse effects and many others (Du, Bhattacharya and Sen, 2013).
Solution: This is essential for government of country to reduce environmental problems.
For this, some programmes or session will be organised by them which aid to develop awareness
regarding prevention of environment. To reduce pollution in nation, it is required for diminish
4

garbage amount which is produced by people. For this, firstly it is needed to control population
of country. This is required to avoid such kind of things, like cutting down tree. Encourage
individuals to plant trees in the area of agriculture and along with determine substitute of wood
for some another material (Durai Anand Kumar, 2011). Certain kinds of laws or acts will be
formulated by regulatory body so that hunting of animals will get reduced or controlled. It is
essential to secure natural areas or resources from any type of misuse. For this, they have to
decrease cutting trees as this will affect overall environment. It is must for regulatory body to
create a subject which must be teach in schools to children as this enhances awareness into them
regarding environment. Some types of programmes will be developed by them which will
broadcast on television as well. It is must to provide knowledge regarding solar power as this
assists to save water. Henceforth, this has been comprehended that, environment need to be get
secure from any kind of harmful activities. For this, it is required to increase responsibilities
amongst individual regarding this. Each sort of problem need to get resolved within limited
period of time (Groza, Pronschinske and Walker, 2011).
CONCLUSION
From above assignment it has been understood that each company and country needs to
get accomplished corporate social responsibilities in an appropriate manner. For this, many kinds
of programmes will be run or regulate by them. It assists to increase awareness regarding CSR
activities between people. In this report, there are is description of distinctive problems along
with solutions, which are facing by organisation and nation in recent time. It is must to
comprehend each part appropriately; therefore, proper strategies or policies will formulated by
government in this relation.
5

REFERENCES
Books and Journals
Adeyeye, A., 2011. Universal standards in CSR: are we prepared?. Corporate Governance: The
international journal of business in society. 11(1). pp.107-119.
Bear, S., Rahman, N. and Post, C., 2012. The impact of board diversity and gender composition
on corporate social responsibility and firm reputation. Journal of Business Ethics. 97(2).
pp.207-221.
Du, S., Bhattacharya, C. B. and Sen, S., 2013. Maximizing business returns to corporate social
responsibility (CSR): The role of CSR communication. International Journal of
Management Reviews. 12(1). pp.8-19.
Durai Anand Kumar, D. V. B., 2011. Corporate social responsibility: Existing practices vs CSR
framework. Global Journal of Management and Business Research. 11(9).
Groza, M. D., Pronschinske, M. R. and Walker, M., 2011. Perceived organizational motives and
consumer responses to proactive and reactive CSR. Journal of Business Ethics. 102(4).
pp.639-652.
Idemudia, U., 2012. Rethinking the role of corporate social responsibility in the Nigerian oil
conflict: The limits of CSR. Journal of International Development. 22(7). pp.833-845.
Rim, H. and Song, D., 2013. The ability of corporate blog communication to enhance CSR
effectiveness: The role of prior company reputation and blog
responsiveness. International Journal of Strategic Communication. 7(3). pp.165-185.
Sheikh, S. U. R. and Beise-Zee, R., 2011. Corporate social responsibility or cause-related
marketing? The role of cause specificity of CSR. Journal of Consumer Marketing.
28(1). pp.27-39.
Steurer, R., 2014. The role of governments in corporate social responsibility: Characterising
public policies on CSR in Europe. Policy sciences. 43(1). pp.49-72.
Visser, W., 2011. The age of responsibility: CSR 2.0 and the new DNA of business. John Wiley
& Sons.
Online
Overpopulation. 2018. [Online]. Available through:
<https://www.conserve-energy-future.com/causes-effects-solutions-of-
overpopulation.php>.
(Adeyeye, 2011) (Bear, Rahman and Post, 2012) (Du, Bhattacharya and Sen, 2013) (Durai
Anand Kumar, 2011) (Groza, Pronschinske and Walker, 2011) (Idemudia, 2012) (Rim
and Song, 2013) (Sheikh and Beise-Zee, 2011) (Steurer, 2014Visser, 2011) (Adeyeye,
2011) (Bear, Rahman and Post, 2012) (Du, Bhattacharya and Sen, 2013) (Durai Anand
Kumar, 2011) (Groza, Pronschinske and Walker, 2011) (Idemudia, 2012) (Rim and
Song, 2013) (Sheikh and Beise-Zee, 2011) (Steurer, 2014Visser, 2011)
6