MARKETING PRINCIPLES University Marketing Principles
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Added on 2020-01-07
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MARKETING PRINCIPLES University Marketing principles By Date Name Lecturer’s name Contents Task 1: 3 LO1: Understand the concept and process of marketing 3 1.1 Explain the various elements of the marketing process 3 1.2 Evaluate the benefits and costs of a marketing orientation for McDonald’s 7 LO2: Be able to use the concepts of segmentation, targeting and positioning 7 2.1 Show macro and micro environmental factors which influence marketing decisions 7 2.2 Propose segmentation criteria to be used for products in different markets 11 2.3 Choose a
MARKETING PRINCIPLES University Marketing Principles
Added on 2020-01-07
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