ESSENTIALS INTRODUCTION TO MARKING

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
P1 How management manages information system...................................................................1
P2 Different organisational function...........................................................................................3
P3 - Marketing mix applied by different organisations to attain business objectives................6
P4 –Marketing plan of Zara .......................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is one who delivers value to satisfy the needs and wants of customers or target
market. It is a process or creating relationship in between company and consumers. marketing is
identifying, satisfying customers requirements. This helps in increasing sales of organisation and
to earn profit by satisfying needs, wants and preferences. Its a activity of creating,
communicating, delivering products and services to customers for value satisfaction. The project
report is based on ZARA. This is a Spanish company and it is serving customers in form of
clothing and accessories, it is a retailer based in Arteixo, Galicia. Firm was founded by Amencio
Ortega in year approx(1975). ZARA is having 2169 stores around the globe . Its an international
brand serving in many another countries (Asaduzzaman, Hossain, and Rahman, 2014). Large
amount of employees are working with ZARA. The culture system opted by company is of
HANDY”S criteria, in which four classes is involved they are (power, role, task and person).
Firm is vertically integrated as it has significant control over several parts of production and
distribution steps. The project report will discuss about what marketing functions used by firm,
differential organisational functions, marketing mix to compare with other retail stores and a
marketing plan to achieve their objectives.
TASK
P1 How management manages information system
Management information system is a procedure of gathering data and information from
different sources and present that in a correct format. Nowadays, ZARA is dependent on
technology to collect information or data to manage themselves in comparison with competitors.
Thus information is required by the company to take many important decisions related to market
or they can make strategies as well. Information is required by managers to improve areas where
it is needed (Fırat, 2013). ZARA manages the information in a creative manner, as they use data
in knowing market scenario of UK. There are many competitors of company to make them out of
market but firm Is stable in competition and working enormously great.
Thus marketing function uses information of market in their own way to make the company
unique from others and to stable firm in competition, function of marketing are as follows:
Distribution: Information is required by distribution channel so that they can provide
product ans service on time and on right place. ZARA is using the data of information in
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