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(PDF) Marketing Essentials Project | Assignment

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Added on  2020-12-30

(PDF) Marketing Essentials Project | Assignment

   Added on 2020-12-30

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Marketing Essentials1
(PDF) Marketing Essentials Project | Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Covered under PPT.................................................................................................................3P2 Covered under PPT.................................................................................................................3TASK 2............................................................................................................................................3P3 Comparison of marketing mix of H & M with Zara...............................................................3TASK 3............................................................................................................................................5P4 Marketing plan for H & M......................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................82
(PDF) Marketing Essentials Project | Assignment_2
INTRODUCTIONMarketing refers to the activities in which an organization promote all its products so thatlarge segment of market can be acquired. All the companies are required to gather information ofmarket so that awareness among customer can be enhanced about the business. Marketing is vitalfor the business entities so that large number of customers can be attracted toward theorganization (Akaka, Vargo and Lusch, 2013). This assignment is mainly based on H & M whois operating its business in multiple countries such as US, Spain, Germany, Canada and France.It is a retail company of clothes and offering wide range of fashion brands to the customers. Thisreport covers various topics such as roles and responsibilities of marketing function, interrelationbetween marketing and other departments of the organization and comparison of H & M’smarketing mix with its competitors. A detailed business plan with SWOT analysis have alsobeen covered under this report.TASK 1P1 Covered under PPTP2 Covered under PPTTASK 2P3 Comparison of marketing mix of H & M with ZaraMarketing mix: It is a combination of seven different types of P’s that are related tomarketing. It is very important for the marketers of an organisation to have information about allthe elements of marketing mix as all of them helps to operate business in effective manner(Schwarz. and Hunter, 2012). A comparison of marketing mix of H & M with Zara is as follows.This analysis may help to analyse that in which way different types of organisations are using allthe components of marketing mix.MarketingmixH & M ZaraProductH & M is a retail company of clothingit provides good quality products to itscustomers that help to retain them andthese products also help theClothes that are supplied by Zara are ofgood quality and this characteristic ofthe organisation attracts large number ofcustomers. As the company is well3
(PDF) Marketing Essentials Project | Assignment_3

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