Study of Theoretical Models

Study of theoretical models

Technology acceptance model
 Davis’s TAM model shows how an individual responds and perceives the use of
technology. It is measured on the basis of two main parameters that are perceive
usefulness (PU) and Perceived ease of use (PEOU).
 For example its use is increasing in the field of health care because of the growing
interest of people from the health care segment in the information technology (Gao, Li
and Luo 2015).
 It is based on the concept that if an individual has shown an intention to use the model
they will use it irrespective of the problems associated with it. However, this model
focuses on measuring the extent to which the model is useful for the users.
 This model helps to explain the reasons for
the changes in behaviour with the use of
technology and also identifies the
changes in the intention of
using the technology.