A Study on The Role of Corner Shops in Developing Countries
45 Pages13595 Words258 Views
Added on 2019-12-17
About This Document
It has been analysed in the investigation that it is significant to have proper understanding in regard to working of local shops so that corrective measures can be taken into account. TABLE OF CONTENTS INTRODUCTION 4 Background of Study 4 Rationale of the study 4 Research aim and Objectives 5 Potential significance of research5 Research structure 6 LITERATURE REVIEW8 Conclusion 12 RESEARCH METHODOLOGY14 Introduction 14 Research philosophy 14 Research approach 200514 Research design 15 Research choices 15 Data Collection 15 Sample selection 16 Data Analysis 16 Valid
A Study on The Role of Corner Shops in Developing Countries
Added on 2019-12-17
ShareRelated Documents
Dissertation
EXECUTIVE SUMMARYIn present study, it key motive was to set up corner shops and remain competitive in themarket for long term. It has been analysed in the investigation that it is significant to have properunderstanding in regard to working of local shops so that corrective measures can be taken intoaccount. It has been noticed that wide range of market share is being captured by smallbusinesses. Classification can be as corner shops, convenience shops or off license shops etc. Inaddition to this, these kinds of businesses are active participant in day to day activities. Smallbusiness firms has become critical section of the British culture. It helps in social and economicdevelopment so businesses need to consider it in appropriate manner. It has been noticed thatthere are number of methods that are being adopted by corner shops to remain competitive.Classification of objectives can be as improvement in services, application of digital media, etc.Corner shops can have advancement in market share through improved focus oninnovation. It helps in developing product and services in desired way. It has been noticed that ifproduct and services are being designed in unique manner then customers will get attractedtowards brand. It also advances the sales and market share which is beneficial to lead businesstowards impressive level of success.
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4Background of Study....................................................................................................................4Rationale of the study...................................................................................................................4Research aim and Objectives.......................................................................................................5Potential significance of research.................................................................................................5Research structure........................................................................................................................6LITERATURE REVIEW................................................................................................................8Conclusion..................................................................................................................................12RESEARCH METHODOLOGY...................................................................................................14Introduction................................................................................................................................14Research philosophy .................................................................................................................14Research approach ....................................................................................................................14Research design .........................................................................................................................15Research choices........................................................................................................................15Data Collection...........................................................................................................................15Sample selection.........................................................................................................................16Data Analysis.............................................................................................................................16Validity and reliability...............................................................................................................16Ethical issues and consideration ................................................................................................17Research Limitations..................................................................................................................17DATA ANALYSIS........................................................................................................................18CONCLUSION AND RECOMMENDATION ............................................................................32Conclusion..................................................................................................................................32Recommendation........................................................................................................................35REFERENCES .............................................................................................................................37APPENDIX....................................................................................................................................39BIBLIOGRAPHY..........................................................................................................................44
INTRODUCTIONTopic: An investigation to establish to what extent corner shops (off license) can remaincompetitive with the mini super market trend in the UK in the next 5 years.Background of StudyAs per the detailed study of (Bannock, 2005), it can be said that there are number of localshops are entering in the UK market as a start-up. It means it is significant to have properunderstanding in regard to working of local shops so that corrective measures can be taken intoaccount. It has been noticed that wide range of market share is being captured by smallbusinesses. For example, businesses like retail store, toy shop, local food corner shops ratio ishigh in the nation that provides high level of income effectively. These kinds of businesses playkey role in UK economy development because they have active participation in market. Inaddition to this, it can be stated that these kinds of businesses are named as many forms (Al‐Najjar, 2015). Classification can be as corner shops, convenience shops or off license shops etc.In addition to this, these kinds of businesses are active participant in day to day activities. Smallbusiness firms has become critical section of the British culture. It helps in social and economicdevelopment so businesses need to consider it in appropriate manner (Aloulou and Fayolle,2005). Corner shops have shaped into its place by addressing the market gap as customer value.Always it is the local shop and easy access from home at anytime.Moreover, the current dissertation is focused towards formation of business strategy thathelps in meeting key needs of customers. In present study the evolution of business strategies fordevelopment of corner shop is being considered as critical aspect (Aloulou and Fayolle, 2005).With an assistance of current study the challenges in regard to setting out new corner can also betaken into account. It will also help business firms to gain better competitive advantage in themarket. Rationale of the studyKey rationale behind the study is that it provides in depth understanding in regard tosmall businesses and strategies that are being adopted by business entity. Small business firmsare having great involvement in UK economic development. By having improved focus on theinvestigation the working of small business firms can be understand in desired way. Along withthis, it also provides understanding in regard to features and strategies that are adopted by corner
shops. It also provides a learning about mini-supermarket trend (Bannock, 2005). It will assist insetting out new corner store in Liverpool. This study area has been identified by the writer as oneof the most crucial problems in corner shop business and needing solutions. In general modernday marketing is desperate in innovation to sustain and the aim of this type of studies should bethe same. It is also considered as one of critical rationale behind the study. With an assistance ofthe current study the business entity like local corner shop can have effective development oftools. It is because the in-depth information about the diverse essential factors assist in designingof strategies. Research aim and ObjectivesAim: It will also focus on diverse ways that need to be refer for advancement in customerbase. Along with this, the ways to increase the profit and sales will also be evaluated withinorganization. ObjectivesIncreasing corner shops market shareIncreasing efficiency of corner shop businessConcentrated marketing & digital/social media marketingResearch Questions What are the features and strategies adopted by corner shops?What are features of mini supermarket trend in Liverpool?What are the strategies required by corner shops to stay competitive?Potential significance of researchAs per the detailed study, it can be said that current study is well focused towardsidentification of methods that helps in development of corner shop. It means by having improvedfocus on the study the businesses can understand key values that helps in start-up. In present erathe use of innovation and other methods are also considered as critical aspect. It means bygathering information about such aspects the business firm can have better understanding aboutbusiness strategies (Berry et al, 2006). This study spans a broad area of marketing concepts andhence will contribute to the academic understanding of the topic area as well. It means thestudents can also have effective development of learning regarding business strategies. Another potential significance of the report is that it provides learning about promotionaltools that helps in meeting objectives. With an assistance of this, the businesses can have proper
use of tactics that allows to have improvement in market share. It is also beneficial to increasethe profit margin ratio. It means by having improved focus on such aspects the management ofcorner shops can easily improve the work conditions. Research structureChapter 1: Introduction- It is considered as initial level chapter that provides a brief of thesubject. It means overview of the subject and the overall investigation is being presented in thestudy. Rationale of study is also being provided in the chapter so that better understanding can bedeveloped among readers (Collis and Hussey, 2009). In addition to this, it can be said that aimand objectives of the study will also be designed in this section so that better understanding canbe developed in regard to the subject. Chapter 2: Literature review- It is one of most essential section of the investigation and itprovides better learning in regard to services. In this, number of literature documents will becompared so that understanding in regard to business strategies can be developed. It will assist inattaining learning about activities that are being referred by management of small businesses. Italso defines every aspect related with the study and all facts and figures related with the study.This part evaluates various models and tools for developing an effective impact on the currentstudy (Clark, 2002). It means number of features that are associated with the working can beunderstand effectively. By having an improved focus on diverse facts in regard to corner shopbusiness can be evaluated effectively. Chapter 3: Research methodology- This chapter provides an information in respect to tools andtechniques that are being helpful to accomplish the study. It has been noticed that the selection ofphilosophy and other aspects is significant because it provides a support to the study. In order tohave data collection both primary and secondary tools are being accessed so that data can begathered in desired way (Bernard, 2011). Along with this, data analysis will technique usingthematic aspects are being taken into account so that objectives of study can be accomplished. Chapter 4: Research analysis and discussion- This section of the study, it is because it providesappropriate learning in regard to data collection interpretation. In this, interpretation of collectedinformation will be provided so that better understanding can be developed. Along with this,themes will be drafted in order to have proper interpretation of data. Chapter 5 Conclusion and Recommendation- It is a last chapter of the study that provides aconclusive statement of overall report. In addition to this, it can be said that recommendation will
also be provided in regard to the limitations of the study (Axinn and Pearce, 2006). Moreover,for improvement in working of small businesses the recommendation will also be presented.Along with this, further research recommendation will also be consider as critical section of thestatement. By having a recommendation consideration the further studies in respect to thesubject can be taken into account.
LITERATURE REVIEWOff LicenseAccording to Blackburn and Curran (2005), off-license is considered as one of legal termwhich is used in the UK, Ireland and New Zealand for licensed shop. It means in order to haveeffective accomplishment of the objectives, it is necessary for administration to have betterconsideration of off- license. However, Burns, (2010) has argued that off-license is mostly usedby businesses to have sell of alcoholic beverages. In addition to this, it can be said that license isbeing required to have sale of food and beverages along with alcohol in premises. On the otherside, opposed to a bar or public house which is licensed for consumption at the point of sale isreferred as on license. It has been noticed that small businesses and super market stores orrestaurants have to consider the license as critical aspect while having an operation withinorganisation. Bridge and O'Neill, (2012) has stated that these kinds of license also promote the fairtrade activities within local market and make sure that buyer and seller rights are well protected.It also helps in effective promotion of ethical working so that domestic market standards can beset out effectively. It has been noticed that these kinds of license is being used for sale ofbeverage in corner shop and outlets. Aloulou and Fayolle, (2005) has contended that number ofsuper market liquor shops and beverage outlets are having work according to the act. It helps inmake sure that all business rights are being well protected which helps in meeting objectives. Features and strategies adopted by corner shopsAs per the view of Bierly and Daly (2007), it can be said that small business firms areplaying key role in development of business firm. By having improved focus on small businessaspects the UK economy is attaining various benefits. In the present era, small businessenterprises (SBE) evolved as one of the key part of market that aids in economic growth andboosting of standard of living among society. In UK, small business adds around €473 billion inGDP which is almost 49.8%. However, SBE can be referred to organization that employs notmore than 50 employees and whose annual turnover is not more that £6.5 million. It indicatesthat small business firms are considered as critical aspect in UK development. Bititci and et. al.,(2012) has stated that working of small business organizations is dependent over viability ofresources. If resources are not available in appropriate manner then overall working cannot be
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Unit 6 Project Planning: The Naked Pantry New Forestlg...
|14
|3725
|346
IMPACT OF RETAILING ON INDIAN ECONOMYlg...
|36
|6831
|40
Supply Chain Management of Morrison Supermarketlg...
|32
|7473
|307
Literature Review and Focusing the Researchlg...
|21
|4477
|182
Concept of Marketing and Entrepreneurshiplg...
|16
|3330
|144
Managing Successful Business (Graphical Representation)lg...
|16
|801
|79