Study on Operational Business Plan

Operational business plan
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Table of Contents
1. Business profile...............................................................................................5
1.1 Business activity summary...............................................................................................5
1.2 Business ownership structure...........................................................................................5
1.3 Business name and location.............................................................................................5
1.4 Business targets................................................................................................................5
1.5 Legal and compliance requirement..................................................................................6
2 Marketing Plan................................................................................................7
2.1 Market analysis................................................................................................................7
2.2 Product and services.........................................................................................................7
2.3 SWOT analysis.................................................................................................................8
2.4 Competitors analysis........................................................................................................8
2.5 Proposed Target market...................................................................................................9
3 Purchasing Requirements...............................................................................9
3.1 Purchasing policies for proposed suppliers......................................................................9
4 Asset Management.........................................................................................10
4.1 Purchase Register...........................................................................................................10
4.2 Financial coordination for assets acquisition.................................................................10
4.3 Business Asset Protection..............................................................................................10
4.4 Business Asset Maintenance/ replacement strategy.......................................................11
4.5 Intellectual Property.......................................................................................................11
5 Personal Requirements.................................................................................12
5.1 Organization Hierarchy..................................................................................................12
5.2 Staffing Strategies..........................................................................................................12
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5.3 Advisors and Network....................................................................................................14
6 Financial Plans...............................................................................................15
7 Operational Review Schedule and strategy.................................................17
7.1 Operation Review Schedule and strategy......................................................................17
7.2 Business Operations Contingency Plan.........................................................................18
Reference...........................................................................................................20
Appendices.........................................................................................................21
A Personal Resume..............................................................................................................21
B Intellectual Property Protection Policy (Checklist)..........................................................23
C Business Name Availability Check from ASIC...............................................................24
D Supplier List.....................................................................................................................26
E Introductory Email............................................................................................................27
F Supplier Contract..............................................................................................................28
G Copy of Insurance Quote..................................................................................................29
H Superannuation Policy......................................................................................................30
I Sample Person Specification.............................................................................................31
J Sample Job Description.....................................................................................................32
K Sample Job Advertisement...............................................................................................33
L Interview Selection Criteria..............................................................................................34
M Interview Questions.........................................................................................................35
N Induction Checklist..........................................................................................................36
O Sample Menu....................................................................................................................37
P Marketing Samples...........................................................................................................38
Q Any other Document........................................................................................................39
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1. Business profile
1.1 Business activity summary
“Dine with Memories” is a 90’s theme restaurant and bar, which intends to serve all the
traditional cuisines such as fresh potpies, baked bread and other eye-catching home-cooked
cuisines along with all the rich alcoholic and non-alcoholic beverages. Restaurant is having
capacity for sixty pardons in Melbourne. The business is formed with the experiences of both
restaurateurs who are fond of cooking traditional speciality cuisines with reasonable pricing
as compared to other competitors. The location of the restaurant is in central area to attract
attention of a lot of people by making it a valuable place for business (Ismael, 2013).
Major products and service of business:
 Traditional cuisines and bar
 Rock n roll, old-fashioned and friendly neighbourhood restaurant
 Free Wi-Fi and parking conveniences
1.2 Business ownership structure
The Dine with Memories is formed by considering structure of sole proprietor; wherein two
owner plan to capitalise their dreams as professional chef. Sole proprietor form of business is
better to operate as it is easy to operate and establish and provides flexibility in terms of
taking decisions.
1.3 Business name and location
The business name is “Dine with Memories”, and it is situated in the Melbourne, Australia.
The exact location of this restaurant is at the 2nd lane, Street no. 21 Melbourne. The business
operates in an area of 500 sq. meters and is owned for a period of 3 years on the lease.
1.4 Business targets
The key target of business is to give a chance to people of Melbourne to relive the cultural
ethnicity of the place. Travellers from all over the world come over to visit the city, and this
gives the restaurant the opportunity to attract more and more tourists towards its key
depiction of ethnicity. The main strategy of the restaurant is to fulfil customer wants by
serving them with reasonable and quality traditional cuisines. The motive is to ensure that
customers have an overwhelming experience and gain their regular visits by serving with
optimum satisfaction.
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Mission and Vision statement
Mission
This business mission is to attract maximum customers and gain popularity all over
Melbourne by serving their customers with quality services. They also ensure a proper
hygienic environment, respect and courtesy towards their customers, team unity and food
quality in fairly prices.
Vision
The business aims to gain excellence by leading the mark through its unique perspective and
gain long-run sustainability.
Business Objective
The prime objectives of Dine with Memories are:
1. To satisfy their customers and gain their loyalties.
2. Attaining greater financial returns from the restaurant business.
3. To gain their staff satisfaction.
4. Becoming one of the known quality and traditional food provides in the current
market.
1.5 Legal and compliance requirement
Legality Requirement Authorised body Cost/Fee
Licences
Restaurant License From the NSW Government Application fee costs for
$700 per year
Selling Alcohol NSW Government $350 per year
Planning Permit Cardinia Shire Council Costing $88 per year
Permits and Registrations
National Business name
registration
ASIC (Australian securities
and investment commission)
$39 per year
GST (Goods and service tax)
registration number
Obtain from ATO
(Australian Taxation Office)
No fees charged
Australian business number
(ABN)
Obtain from ATO No cost charged for
registration
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Code of conduct and
business insurance
Food Safety Requirement Australian New Zealand
Food Standards Code
requirement
Depending upon business
needs
Application for safe working
insurance
Global Association $2300 per year
2 Marketing Plan
2.1 Market analysis
Melbourne is recognized for offering victors with exceptional food as well as wine
experiences. The region is known for its fine dining facilities, art galleries and explicit
cuisines (McNeill, 2011). The state is enriched with a long history of innovation. As per the
reports of 2016 presents that there is a 2.9% rise in café, restaurants and caterings turnovers,
which increases the chances of opportunity for ‘Dine with Memories’. At the same time, the
increase in the rate of turnover could be because of increase in high standard of living. Also,
NSW showed up double-digit growth in the restaurant, which shows positive sign of
economic growth (McKenzie, 2015). Along with this Melbourne is one of the popular tourist
attractions, which certainly influences its overall market development.
2.2 Product and services
Dine with Memories basically focus on delivering traditional cuisines with beverages to
appeal their prospective customers.
Venue Price
Salad of crisp globe artichoke with ewe’s
milk feta and slow cooked carrots
$100
Raw smoked Blackmore Wagyu $150
Roasted master stock duck $150
Steamed coral trout with green almonds $175
Arcady lamb with black garlic and broad
beans
$200
Wild Tasmanian green-lipped abalone $225
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2.3 SWOT analysis
Strength
Availability of Parking facility
Quality product and services
Reasonable costing of products
Easily traceable location
High traffic
High performing Staff members
Weaknesses
High Labour cost
Lease rental is high
Less profit margin in initial years
Financial constraints
Opportunities
Speciality meals
Good weather conditions
Customer Loyalties
High growth rates
Threats
Intense competition
Chances of power and gas outrage
Changes in government policies as well as
procedures may affect the business.
2.4 Competitors analysis
In the restaurant business, the key competition is Vue de monde, which is a Gourmet Dining
in Melbourne and one of the top-rated restaurants (Khan, 2014). Vue de monde is located at
Rialto Towers and provides a mesmerising view which gives the restaurant an impending
advantage. Furthermore, it is our direct competitor because it is also known to serve elegant
dishes that are inspired by city’s cultural diversity. Its cutleries are artful, and a lot of
attention is paid towards detailing. They serve exemplary services and local as well as
international wines, which is perfect, complement for a complete dining experience. It has
chances of affecting the current business as it is well recognized and has more scenic view
than ours. In order to give Vue de monde competition, Dine with Memories has presented a
more specialised menu served with better pricing as well as offers that help in attracting more
customers (Hoy and et al.., 2013).
Other than the local restaurant, Dine with Memories has to deal with its second competitors,
i.e., international food chains like KFC and McDonald, which offer better deals and speedy
services. Nevertheless, these food chains serve oily and unhealthy food and Dine with
Memories can counteract them by serving its customers with quality as well as healthy food
and services.
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