[SOLVED] Corporate Social Responsibility in Workplace

The assignment provides a comprehensive overview of corporate social responsibility (CSR) in the workplace. It discusses the importance of CSR, its benefits for employees, customers, and the company's reputation, and how it can be adopted as a policy to engage employees, reduce turnover rates, and maintain long-term commitments. The assignment also references various studies and sources that highlight the significance of CSR in higher education, entrepreneurship, and job matching.

Study Skills for Higher
Education

ABSTRACT
This report covers the topic about CSR. It is important in nature and needed to consider
by every organisation irrespective of their nature and size. CSR is an approach adopted by
business to achieve long term sustainable development which deliver benefit to social,
economical, environment as well as to all the stakeholders of the company. This report include
deep discussion on literature review its role, purpose and contribution of literature review on
academic work.
Along with that second task carries the analyses of different view point of various
authors regarding adoption of CSR at workplace which provides maximum benefits to the
internal as well as external part of the organisation. Therefore, it basically demonstrate the
maximum benefit company can derive by safeguarding the interest of society as well as
environment.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................3
RECOMMENDATION...................................................................................................................6
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................7

INTRODUCTION
Corporate social responsibility emphasise on systematically managing the business
operations without producing any negative impact on the society. Businesses make contribution
in CSR activities so that they can positively meet the ethical, legal as well as expectation of
public. The primary benefit derived by implementing corporate social responsibility is that it
enhances the loyalty as well as sales of customer by building the positive reputation of business.
Additionally, the main reasons for adopting corporate social responsibility within workplace are
that it helps the business to build strong collaboration and partnership with other organisation,
develop synergy and strategic communication within the internal team of organisation.
Moreover, it also helps in making regulatory compliances with other country as well as engage
the employee for the betterment of society. For the better understanding of the report Marks and
Spenser has been taken which is UK based multinational company that deals in clothing, luxury
food item and home product. It perform various CSR activity like the company makes the
donation to the charitable organisation. This report carries the discussion about literature review,
its purpose as well as role. Along with that it covers viewpoint of various authors to conduct
CSR activity at workplace (Terry, C., 2015).
TASK 1
Literature review refer to the theoretical contribution made by various authors made on
the basis of their research subject. In simple words, it is the comprehensive summary made on
the basis of books, article, online source, previous research done on same topic and so on.
Additionally, literature review is prepared by various author to interpreter their viewpoint on
various topic which brings clarity for reader (Van Hees, V., Moyson, T. and Roeyers, H., 2015).
The purpose of literature review is to demonstrate the knowledge of authors on their
respective interest or field. However, it helps the reader to gain the expertise knowledge because
of valid as well as unbiased data (Defining corporate social responsibility at workplace, 2011).
Moreover, it helps to gain better understanding and expertise knowledge over the subject
material. Furthermore, CSR refer to the relation between business or corporation with the
society. According to Carroll, business should adopt adequate CSR activities as it helps them to
focus on legal, economical and ethical expectations of the society for a given duration. Similarly,
according to other authors such as Marcel van Marrewijk, organisation should implement various
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programme based on CSR activity thus, developing CSR strategy helps an organisation to gain
sustainable success.
Literature review has made huge contribution in the academic work like it gives an
opportunity to publish the data of researcher collected through primary or secondary source of
data collection. For this they need to bring the viewpoint of various authors forward by highlight
their weakness and explaining reader the relevance of their literature review. Along with that it
helps an organisation as well as any academic institute to enhance their knowledge and identify
any gap or issue. For instance, if a company faces the issue regarding employee turnover then
literature review can help them by determining the deep signification of implementation of CSR
activity to enhance the overall image of company. Hence, it directly solves the problem of
employee retention. According to Friedman, business must make the optimum utilisation of their
resources by engaging in CSR activity to increase the productivity as well as profitability of the
organisation. In context to Marks and Spenser, has collaborated with various charitable
organisation. Like, it donate the returned or surplus cloth to the shelter which is a charitable
organisation for disabled or homeless people. Along with that have supported newlife that fund
the ill children by providing them nurse support, medical facility and run awareness campaign.
Various role of literature review are stated below:
 The prime role of literature review is that it consider old interpretation to deliver new and
more valid interpretation with the passage of time (Moore, T. and Morton, J., 2017).
 If identify the gap or problem like, ways to enhance sales in apparel industry and
accordingly come up with authentic conclusion (Zheng, B., Niiya, M. and Warschauer,
M., 2015).
 Resolve the conflict by identifying new, better and creative ways of conducting the work
to prevent repetition of work.
 Additionally, it helps the reader to provide the relevant information for a specific topic. If
reader wants to gain information about diversity in workplace then they can get the
viewpoint of various authors. Such as according to Kossek, Lautsch and Eaten, the
diversity within the workplace varies on the basis of gender, religion, personality,
disability that varies from country to country.
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TASK 2
Corporate social responsibility is a part of business where business in order to achieve
sustainable development safeguard the interest of society, environment and internal member of
the organisation. It main purpose is to leave positive impact on the society by operating its
business ethically and improve the quality of life. Moreover, it not only enhances the image of
company for the external shareholders or society but also leads to engagement of employees. In
addition to it, it decreases the turnover as well as absenteeism rate of employee and enhances the
organisation commitment. Therefore, organisations must invest in CSR activities by giving
charity to non profitability organisation, organise various programme not for promotion but to
spread the awareness related to specific concern such as gender equality, protect environment by
planting trees, avoiding plastic bags. In context to Marks and Spenser has diversified its brand
worldwide by engaging itself in various CSR activities like they distribute their date expired food
in the Fare Share company. They basically takes the surplus food from various industries and
finally distribute it the needy people.
According to Hannes Koppel and Tobias Regner in 2013, Organisation must implement
CSR activity to motivate their employees and strengthen their relationship with the various
stakeholders such as customer, investor and government. They should make donations to the
charitable organisation for the welfare of the unprivileged sections of the society that remain
deprived of clean food, hygiene, clothes, shelter and so on. Therefore, implementation of CSR
strategy helps to satisfy the need of stakeholders and achieve financial sustainability. Herein
Marks and Spenser is a strong believer of CSER activities due to which they try to fulfill the
basic needs of unprivileged section such as they provide medical help, food, makes charity to the
homeless people and so on.
According to Sammi Cararmela in (2018), Investing in CSR activity helps the
organisation to achieve long term advantage as it helps in the smooth functioning of internal as
well as external environment. Thus, organisation can adopt various ways to implement CSR
activity such as they can make precautions for environment like save the emission of useful
energy, gases and all natural resources. Make fair laws for the labour, form partnership with
charitable organisation and organise various events for the welfare of surrounding.
According to Clement Fournier in (2017), CSR activities are not done to gain the profit
but it is implemented by the organisation to distribute or donate some amount of profit to the
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essential group of society. Though it does not generate funds for the company but it spread the
awareness about the contribution made by company and enhances the goodwill of company.
Along with that it improves the performance of the organisation as if company make contribution
to maintain equality within the organisation and donate the amount to the required section of
section leads motivation and encourages the employee to achieve the objective. Moreover, it not
only attract the fresh talent but also retain the existing one because of its fair policy and good
image in the eyes of public.
Equality in workplace refer to the uniformity within the personnel of organisation despite
of their religion, gender, nationality, race and so on. In ensure that the mangers of organisation
should make equal laws, provide equal opportunity by paying the employee equal amount of
remuneration based on their work. According to Stephens and Smith, employees who are the part
of organisation comes from the different culture and background. Due to which they have
different needs and expectation from the organisation (Managing diversity and developing at
workplace, 2016). Thus, the top level management of company should formulate uniform CSR
strategy, laws and right within the workplace to achieve personal as well as organisational
success. Moreover, according to Yang and Guy, the manager of organisation must maintain the
harmony within the workplace to get the positive result from the implementation of appropriate
CSR activity. By maintaining uniformity among the employees and avoiding favouritism brings
a sense of cooperation among work force with their workplace. Additionally according to Greene
and Kirton, equal opportunity must be given to all the members of organisation regardless of
their gender, nationality, race etc. This with bring a sense of uniformity that will increase the
chances of employee engagement for the success of company. In context to Marks and Spenser
attract as well as retain their talent by making the uniform laws for all their internal staff. For the
formation of law respective company don't make any differences on the basis of status or level of
employee. Along with that the company provide the quality training as well as better career
opportunity for the self improvement. Therefore, equality within the workforce is a part of CSR
activity adopted by organisation to gain long term sustainable development.
Implication of CSR within workplace
Corporate social responsibility provide benefit to both internal as well as external
stakeholder by delivering social, economic as well as environmental benefit (Kucel, A., et.al.,
2016). It includes making valuable policies for the organisation and collaborating with charitable
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organisation. In context to Marks and Spenser perform its business by implementing appropriate
corporate social responsibility for the society as well as welfare of the unprivileged group. Like,
it take care of issue related to waste management, involve in charity activity and engage itself in
ethical trading. In brief, respected company provide charity to newlife which is basically for
disable or ill treated children for them they provide medical facility and nurse support. Along
with that all the surplus clothes of company are given to shelter organisation to help the homeless
people that are deprived of fulfilling their basic need. As above mentioned company also deals in
luxury food item so they supply the surplus food to vulnerable people of the society.
Additionally, company has prepared Plan A for the optimum utilisation of the resources, reduce
the omission of carbon, managing the waste, elimination the unnecessary cost and so on.
Literature review on corporate social responsibility at workplace
According to Bowen, corporate social responsibility refer to the obligation of
organisation used to make sound policies and decision that help the organisation to achieve its
goal by providing benefit to the society. Herein, Marks and Spenser which is one of the largest
retail industries of UK mainly focuses on middle class as well as upper middle class. To maintain
its strong position they have largely made contribution on implementation of corporate social
responsibly. The CSR activity of respective company fall under Plan A which include various
programme such as fair trade of cotton, sugar or diary product in developing country from local
supplier. This has enhanced the image of company as they safeguard the interest of local supplier
did not exploit them due to which company has strengthen their image in the society.
According to Juscius and Sneiderience, corporate social responsibility should be
implemented within the organisation to solve the social and environmental issues. This helps not
only the society but also organisation to strengthen the operations of company, enhance the
financial operations. Along with that it helps in employee engagement by retaining the existing
employee and attracting the new employee (O'Flaherty, J. and Phillips, C., 2015). Additionally, it
assist to improve the quality of product as well as services by attracting the customer and
external stakeholder such as investor. In relation to Marks and Spenser, have achieved the
business sustainability by making significant contribution for the welfare of society as well as
environment. They basically adopt ethical services like elimination of the use of non bio
degradable resources such as plastic bags, make policies for waste management to minimise the
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excess use of resources, time, energy and money. Along with that their charitable contribution
for the society has helped the organisation to expand their business significantly.
Thus, the role of corporate social responsibility within the workplace helps Marks and
Spenser in the following ways:
Improve employee employer relationship: Respective organisation implement various
CSR programme for instance, donation of fund to Breakthrough Breast Cancer will lead to
positive impact in the society (Trautwein, C. and Bosse, E., 2017). Thus, due to this engagement
of employees will enhance the relationship between employee and management. Therefore, it has
helped selected organisation to maintain cooperation among team members and help them to
achieve the objective of company successfully.
Improve the organisation commitment and employee's retention: Marks and Spenser
has implemented Plan A to reduce the emission of carbon, lower down the usage of energy etc.
within their workplace to maintain its reputation. Moreover, it maximize the chances of
employee retention by lowering down the turnover and absenteeism rate. Thus, the positive
attitude of employee as well as cooperation among the team member helps the above mentioned
company to achieve its objective successfully.
Increased creativity: CSR enhances the involvement of employee by generating new
and innovative problem solving idea. This helps the overall organisation to develop better ways
of running the business. In context to Marks and Spenser management of waste is done through
recycling, eliminating the use of plastic bags and so on which is the part of their Plan A.
Therefore, inclusion of such things helps organisation to lower down their expenses for
producing quality material.
Enhances the customer base: Involvement of organisation in CSR activity leads
positivity within employee . This motivate them to contribute their maximum effort in producing
positive outcome. Herein, Marks and Spenser implement various plan or programme related to
their CSR activity such as they make donation to Fare share which redistribute the excess or
surplus food to various charitable organisation. Therefore, this has helped the respective
organisation to maintain their goodwill for the customer because of which they have huge
customer abase worldwide.
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RECOMMENDATION
 If an organisation needs to build strong relation with its stakeholders the they should
engage itself in some essential corporate social responsibility activities such as forming
alliance with non governing organisations. This therefore enhances the image of company
for its stakeholders.
 It helps in solving the environment or social issues which improves the financial
operations of the business.
 Moreover, implementation of CSR activity is a kind of social welfare which obviously
help environment and society. But on the same way it also helps to improve the
performance of company as internal staff of organisation feel satisfied being a part of
such organisation that perform valuable CSR activity. Therefore, such actions encourage
internal staff to attain the organisational objective.
CONCLUSION
From the above report it has been concluded that literature review plays a significant role
within for organisation or to conduct any academic work. As it provides the deep analysis by
giving viewpoint of various author on the particular topic. On contrary, corporate social
responsibility is a strategy adopted by various organisation for the welfare of society.
Additionally, various companies implement various policies, programme and plan such as
making adequate charity to the non profit organisation for the suitable development. Adoption of
such activity helps the company in following ways like it help in the engagement of employees,
decreases the turnover rate. Similarly, it help the company attain its long term commitment by
maintaining the reputation of company for the public.
REFRENCES
Books and Journal
Terry, C., 2015, March. Media multitasking, technological dependency, & metacognitive
awareness: A correlational study focused on pedagogical implications. In Society for
Information Technology & Teacher Education International Conference (pp. 1304-
1311). Association for the Advancement of Computing in Education (AACE).
Van Hees, V., Moyson, T. and Roeyers, H., 2015. Higher education experiences of students with
autism spectrum disorder: Challenges, benefits and support needs. Journal of autism and
developmental disorders. 45(6). pp.1673-1688.
Zheng, B., Niiya, M. and Warschauer, M., 2015. Wikis and collaborative learning in higher
education. Technology, Pedagogy and Education. 24(3). pp.357-374.
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Kucel, A., et.al., 2016. Entrepreneurial Skills and Education‐Job Matching of Higher Education
Graduates. European Journal of Education, 51(1), pp.73-89.
O'Flaherty, J. and Phillips, C., 2015. The use of flipped classrooms in higher education: A
scoping review. The internet and higher education. 25. pp.85-95.
Moore, T. and Morton, J., 2017. The myth of job readiness? Written communication,
employability, and the ‘skills gap’in higher education. Studies in Higher
Education. 42(3). pp.591-609.
Trautwein, C. and Bosse, E., 2017. The first year in higher education—critical requirements
from the student perspective. Higher Education. 73(3). pp.371-387.
Online source
Defining corporate social responsibility at workplace, 2011. (Online) available through
<https://www.cogentoa.com/article/10.1080/23311975.2016.1212682.pdf>
Managing diversity and developing at workplace, 2016. (Online) available
through<https://www.cogentoa.com/article/10.1080/23311975.2016.1212682.pdf>
Fournier C., 2017. Gender equality at work place [Online]. Available
through:<https://e-csr.net/equality-men-women-work-performances/>
Caramela S., 2018. What is Corporate Social Responsibility? [Online]. Available
through:<https://www.tandfonline.com/doi/full/10.1080/23311975.2016.1212682>
Koppel H. and Regner T., 2013. Corporate Social Responsibility in the work place
[Online]. Available through:<https://link.springer.com/article/10.1007/s10683-013-9372-x>
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