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Geert Hofstede Culture Assignment

   

Added on  2020-10-22

6 Pages1483 Words430 Views
STUDY SKILLS FORHIGHEREDUCATION

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................3REFERENCE ..................................................................................................................................4.........................................................................................................................................................4

INTRODUCTIONCulture is a way of likes and social norms and behaviour possessed by human beings.Culture include everything language, food ,god and cloths that people wear. According toGEERT HOFSTEDE culture gives a direction of individual thinking and behaviour (What isCulture, 2018). Four cultural dimensions are explained in the context of business environmenti.e. individualism/collectivism, power distance, uncertainty avoidance andmasculinity/femininity. Culture, value, norms plays an important role in organisation and theyare in the form of policies and procedures. Culture is variable in nature because it changes fromplace to place and country to country. MAIN BODYINDIVIDUALISM/COLLECTIVISM Significance of individualism culture is that it helpthe individual person in achieving high value and self interest (Beugelsdijk, Maseland and VanHoorn, 2015). On the other hand Importance of collectivism is that it work for the collectivegoals and group harmony. POWER DISTANCE Significance of power distance is that there is inequality betweensuperiors and subordinates which is important to maintain boss & employee culture in anorganisation. Because if every person working in the company have equal rights will result intomisuse of powers and no discipline. UNCERTAINITY AVOIDANCE Significance of uncertainty avoidance is that it help thecompany in avoiding risk which in result lessens the burden of organisation but doing this willcut the company from innovative thinking. Organisation can focus on other important things ifthey avoid risk or uncertainty. MASCULINITY/FEMININITY Masculinity is when people want to get success and readyto win, they are of competitive nature. Significance of this cultural dimension is thatorganisational goal can be achieved with this attitude. Significance of femininity on organisationis that it focuses on stress caring & nurturing behaviour. It is important for international business because it allow them to compare and contrastdifferent cultures. Findings from this cultural dimension is helpful for multinational managersbecause it help them in increasing their employee's motivation and solving conflict which inresult improve the performance of the organisation internationally (Venaik and Brewer,1

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