Style Activewear Store Business Plan

Running head: STYLE ACTIVEWEAR STORE BUSINESS PLAN 1
Style Activewear store Business plan
Student’s name
Affiliation

STYLE ACTIVEWEAR STORE BUSINESS PLAN 2
Style Activewear store Business plan
Stage 1
1. State the Name of the Business
Style Activewear store
2. Outline (Sketch in general terms) what the business does-the product
concept(good/service)
Style Activewear is a start-up retail store that will deal in production of shorts, tights, singlets
and t-shirts.
Legal Structure
3. Classify(arrange) the business according to:
Legal structure: The business will be legally registered under the Australian Government
Business Registration service after we obtain the Australian Business Number for it. Style
Activewear`s mission statement is " To inspire and innovate all athletes across the globe"
Industry Sector: Style Activewear store will be operating under the Australian Clothing
industry.
Vision
The vision statement of Style Activewear store is " To develop the most distinctive, authentic
and connected brand in the entire world". The business is aspiring to become the leading
supplier of activewear in the global market. Style Activewear will provide services to athletes of
different ages.

STYLE ACTIVEWEAR STORE BUSINESS PLAN 3
Business Goals
Financial goals
 To generate revenue from selling of activewear specifically singlets, t-shirts, tights and
shorts.
 To minimize costs of production
 To ensure efficient flow of cash
Personal goals
 To establish a secure future.
 To obtain a minimum of 5 million dollars for the first three years of the business.
 To attain more professional development skills that can help me to effective run the
business.
Social goals
 To increase productivity
 To ensure maximum engagement of all employee in the production process
 To express higher levels of creativity and innovation.

STYLE ACTIVEWEAR STORE BUSINESS PLAN 4
Stage 2
Executive Summary
This paper provides a business plan for Style Activewear store, a new business entity
which will deal in production of tights, shorts, t-shirts and singlets. The business plan entails
situational analysis of the business, the marketing strategies to be used, the sources of finance
and analysis of the human resource management. The plan explores the cash flow projections
and the amount of revenue expected to be obtained by the business as well as the total costs to be
incurred. It examines the target market the business is interested in serving and provides the store
lay out as well as an explanation of how the production process will be carried out.
Situational Analysis
SWOT analysis
Strengths
 The business will be established in a strategic location
 The consumer base for activewear products is gradually increasing
 The owner of the business has great understanding and experience of the fashion industry
 Production of high quality products with outstanding customer service.
Weaknesses
 Market for these products in the local shopping center has not yet been tested
 People usually prefer use of brand products.
Opportunities