Subway Advertising Campaign - Buffalo Chicken

Subway Advertising Campaign – Buffalo Chicken
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Executive Summary
The organization Subway is one of the leading fast-food restaurant chains in the world. They
provide suitable and valuable quality products within the market. The organization has done a
marketing campaign that is quite effective and suitable within the market to show the best quality
of the product. The marketing campaign of Buffalo Chicken has the best tagline that is well
defined to attract numerous customers and also the sales was quite huge within the market. The
motto was "Everyday Value Fresh Meals at 5.90 dollars" and this help to attract numerous
college students as well as the young adults of the country. The primary strength of marketing
campaign is that the organization look for the benefits of the customers and they target to fulfill
the need of youth. The major weakness of the advertisement campaign is the correct use of
media for their campaign process within the market.
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Table of Contents
Introduction.................................................................................................................................................3
Campaign Critique......................................................................................................................................3
Recommendations.......................................................................................................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7
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