Challenges in UK Fashion Retail Sector and Response Strategies by Next

Summative Assessment Individuals Project A
2500 Words Report Analyzing A Specific Retail
Sector And How A Next Might Respond To The
Issue

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Key relevant changes in UK fashion clothing market.................................................................3
Recommendation and strategies & tactics that can be used to respond to major changes...........6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
In every sector, retailer faces several challenges or issues that affect on current as well as
further supply chain activities in effective manner. Retailer purchases product either from
wholesaler or directly from producer. From there they will offer items in small quantities or
amount to end buyers. The current study is based on Next PLC, is British international clothing,
home products and footwear retailer. This report is divided into four levels first is production of
fashion products by designers, contractors and others, second is production of raw materials,
third is principally fibers & textiles and retail sales & different forms of promotion and
advertising. This study explains issues and ways Next used to respond it.
MAIN BODY
Key relevant changes in UK fashion clothing market
Fashion industry is a particular retail sector discuss in this assignment, it is section of
business that acts as intermediary between consumers and manufacturers. This sector can be
described as procedure of purchasing clothes from maker and selling them to target market. It,
multibillion dollar international enterprise devoted to organization of selling as well as making
clothes. Fashion industry encompasses manufacturing, marketing, design, advertising, retailing
and promotion of all kinds of apparel such as children, men and women’s from the most
expensive and rarefied haute couture & designer fashion to ordinary everyday clothes from
couture ball dresses to juicy couture brand sweatpants.
After conducting analysis of fashion retail sector, it has been identified that this sector
faces several issues due to changes within market which directly impact on business growth and
success negatively (Top 10 issues or challenges facing fashion, 2020). There are some problems
discussed below;
Changes in consumers preferences-
As all organization struggle to retain and capture buyers’ attention through social
networks and same platforms, it will become imperative for fashion sector and companies
working under it to rethink their production system and find ways to overcome this issue