Transformation of Sunway Group to Sustainable Model

This report discusses the transformation of Sunway Group to a sustainable model. It includes a strategic analysis of the company, internal and external environmental analysis, proposed solutions using the Balanced Scorecard approach and strategic mapping, and more. The report also highlights the core values, mission, and vision of the organization.

Running head: REPORT
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Name of the Student
Name of the University
Author Note

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Executive Summary
With the advent of technology, the business environment has become increasingly complex and hence, when
any business needs to ensure that it achieves the growth aspects, it needs to ensure that it is able to
successfully apply the concept of sustainability. Sustainability helps in ensuring that the organization achieves
success in the future. Hence, the given report is primarily based on the transformation of a company to
sustainable model. The report has been divided into three parts. The first part lays down the company report
which concentrates on the Sunway Group and its approach towards a change. Certain strategic
recommendations have been made. Moreover, the second part is based on a review of literature and lastly, the
latter part is a reflective log.

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Table of Contents
Part 1: The Company report..................................................................................................................................3
Organization: Sunway Group in Malaysia............................................................................................................3
Introduction...........................................................................................................................................................3
About the company...............................................................................................................................................3
Strategic analysis...................................................................................................................................................3
Internal Environmental Analysis......................................................................................................................4
External Environmental Analysis.....................................................................................................................5
Strategic Purpose...................................................................................................................................................6
Proposed solutions................................................................................................................................................8
The Balanced Scorecard approach....................................................................................................................8
Impact of strategy implementation.....................................................................................................................11
Consequences of not applying the strategic option.............................................................................................12
Conclusion..........................................................................................................................................................12
Part 2: Literature review.....................................................................................................................................13
Evidence Review.................................................................................................................................................13
Strategy Map...................................................................................................................................................13
Benefits and Using of Strategy Map...............................................................................................................14
Balanced Scorecard.........................................................................................................................................14
Benefits and importance of a Balanced Scorecard..........................................................................................15
Contemporary Evidence..................................................................................................................................16
DBA Research Indications..............................................................................................................................16
Part 3: Individual learning log............................................................................................................................17
References...........................................................................................................................................................20

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Part 1: The Company report
Organization: Sunway Group in Malaysia
Introduction
Strategic Management is considered to be an integral part of an organization. This is because the
business dynamic is quite dynamic in nature and due to this reason, the trends in the business keep changing
which then demands for the business to change according with the changing needs (Hansen and Schaltegger
2016). Hence, it is important for the business to determine the changes taking place and being able to
determine the challenges being faced by the organization and thereby take adequate moves in order to ensure
that it is successfully being able to manage the business well. The given report is based on the Sunway Group
and analyzes the problem which is prevalent in the organization, thereby looking out for probable solutions for
the same.
About the company
The Sunway Group is one of the larger conglomerates as present in Malaysia and was established in
the year 1974. The conglomerate is involved in a variety of businesses which comprise of domains like the
health care, construction, property and healthcare. Moreover, employed with a workforce of more than 15000
individuals, the company operates in more than 50 locations worldwide and this helps in contribution to the
quality of life of the individuals as well. There are twelve business divisions which are being dealt with by the
company and these are education, retail, hospitality, construction, trading, building materials, quarrying and
the Real estate investment trust (Sunway Group 2018).
The business model of the Sunway group is very unique in nature and has thereby supported
sustainable communities and various townships as well like the Sunway City in Selangor, Sunway Iskandar in
Johor and the Sunway City Ipoh.
The group has some public listed companies which has a combined market capitalization of RM 17
billion and are one of the best companies around the globe. The company is well committed to the Economic,
Environmental and Social practices so as to ensure that the policy initiatives of the day to day operations are
well delivered. Even financially, the group has been performing considerably well.
Strategic analysis
In order to analyze the different changes which can be made to the business model of the business so
that they are able to achieve sustainability in the long run, the analysis of the internal as well as the external
environment needs to be made (Harrison and John 2013). The analysis of the internal as well as the external

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environment shall go a long way in helping a company to make an extensive research procedure which will be
beneficial for the organization.
Internal Environmental Analysis
The internal environmental analysis can be described as an analysis which is used to understand the
internal capabilities of the organization
Value Chain
The value chain analysis is largely used to analyze the different primary as well as supporting activities
of the organization (Hill, Jones and Schilling 2014). It goes a long way in assisting the organization to
understand the capabilities of the business and assists in future analysis of the capabilities as well.
Primary activities Component Support Activities Component
Inbound logistics The inbound logistics
can be described as
the manufacturers or
the suppliers of the
good to the company.
The Sunway groups
has a low cost
suppliers which
belong to the local
suppliers as present
in Malaysia.
Business
Infrastructure
The company has
companies in various
locations and these
locations are all
located at various
parts of the world.
Operations The operations of the
company are engaged
in various dimensions
like the retail,
infrastructure, and
hospitality, trading
and quarrying.
Human resource
management
The company has
employed over 15000
employees each of
whom are dedicated
to the cause of the
business.
Outbound Logistics The company has
distributors in more
than 50 locations as
Technology
Development
The company is
technologically very
advanced and makes

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situated around the
globe and due to this
reason the outbound
logistics of the
company is praised.
use of the latest
technology in order
to achieve their
sustainable goals.
Marketing/ Sales The marketing and
sales activity of the
organization is also
very sufficient in
nature. Moreover, the
company provides
goods which can be
availed by all sectors
thereby making the
conglomerate very
successful in nature
(Sunway Group
2018).
Procurement As the company has a
good bargaining
power since it is a
conglomerate, the
company has strong
relationships with the
vendors.
Service The company has an
excellent service
facility as well with
quick response to all
the queries of the
organization.
Competitive advantage
The competitive advantage of the firm is as follows:
The brand name of the conglomerate is very popular. The company is one of the largest companies as
present in the globe and has its business into a large number of domains (Hoque 2014). Hence, this can lead to
a successive advantage. Moreover, the company has its presence in various countries thereby making the
entire operations quite wide spread in nature.
External Environmental Analysis

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PESTLE Analysis
The PESTLE Analysis can be described as an external environmental tool which can be used to
understand the external environment in which the firm operates in. For the purpose of the report, the
environment of Malaysia will be analyzed:
Political: The Malaysia is a multi-party democracy country whereby the ruling Barisan Nasional Party has
been in rule for more than 25 years. Hence, it can be stated that the political scenario of the country is quite
stable in nature (Hubbard, Rice and Galvin 2014). This can be stated to be a suitable factor for any business.
However, the corruption as present in the country is quite widespread in nature and in the Corruption Index,
the country stands 47th out of the 180 countries as present in the given scenario.
Economical: The economy of Malaysia is very vibrant in nature and hence, this makes it a main attraction for
the businesses. The economic growth of the company has been 7% for the last 10 years. The income of the
different consumers have increased considerably and thus major international brands have flocked towards the
Malaysian market.
Socio-cultural- The country is a mix of many religions and this gives rise to a large variety of public holidays
as compared to other companies (Jarzabkowski and Kaplan 2015). This simply means that the different
companies who will be operating in the country will be required to abide by the different requirements.
Technological- Although technology has advanced considerably in the given country, there exists still a scope
for improvement in the given domain. The government tries to host various corridors so that the international
companies can take part in it and be able to successfully ensure that the economy of the country grows.
Legal: The Malaysian economy follows the British law, however, the legislations are taken very seriously and
for this reason, the punishments as provided by the companies and the government are quite strict in nature.
Hence, these legal aspects have to be followed extensively (Zott and Amit 2013).
Environmental- The development of the country has cost it high environmental costs. The deforestation in
Malaysia has increased considerably and due to this this has led to a depletion of the resources.
Industry scenarios
The Sunway group operates into various industries like retail, construction, mining and others. The
company is an industry leader in all these domains and hence, there are not any major threats which exist in
the organization due to the presence of other competitors (Kalkan and Bozkurt 2013).

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Strategic Purpose
The vision and mission of the organization has been given as follows:
Vision:
To become one of the model corporations with respect to sustainable development in the country and
to ensure that they can make better lives.
Mission:
The mission of the company is to empower the different people by delivering enhanced value to all the
stakeholders as present.
Their mission is to embrace the concept of sustainability in all their business processes as well as
decisions (Keyes 2016).
Moreover, they would also like to attract and nurture the talent of the workforce with respect to the
digital era.
Core values
The mission and vision of the organization the organization is primarily dependent on the company`s
three core values like Integrity, Humility and Excellence.
Strategic Drift
The company takes into consideration the environmental aspects and ensures that it builds a well-
connected communities whereby the people learn, work play as well as remain healthy in a well-connected
business environment (Wright, Paroutis and Blettner 2013). The company has a unique business model which
aims to operate the entire property value chain and create a good proposition for all the stakeholders. The
founder and the chairman of the company is quite positive on the 10% growth rate on the performance of the
group and stated that the financial results of the company have been coming up to be considerably well
(Lasserre 2017). He stated that although the environment had not been performing adequately well in the
past, however recently the weather has cleared up and thus, they hope to track its health care business in the
future domain.
Strategic capabilities
The capabilities which are possess by the firm are as follows:
 A well-structured employee base
 A well-structured fund resource availability
 A brand name

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Proposed solutions
As observed from the previous section, there are various possibilities for the company on a larger scale
and thus, the given section will use the Balanced Score Card approach and the strategic map methodology
approach in order to understand the changes which can be made to the business which will result in the
betterment of the business organization. If these strategies are selected adequately, the organization will be
able to understand its impact on their future performance.
The Balanced Scorecard approach
The balanced scorecard approach takes into consideration the different aspects of a business which
comprise of the financial, customer, internal business processes and the organizational growth perspective
(Martinsuo 2013).
Financial
Objectives Measurements Targets Initiative
To ensure a growth
rate of 10% in the
year 2018
Growth Rate and
Trend Analysis
10% in 2018 Ensuring better
efficiency of the
resources
Ensuring more
investment
To ensure that the
company achieves a
Net profit of 20% in
2018.
Net profit Analysis 20% net profit Ensuring increased
sales
Ensuring less costs
involved
Customer
Objectives Measurements Targets Initiative
To ensure that it is
able to attract a
larger number of
customers
To measure the
growth in the number
of customers
More than 1 million
new customers in
2018
Increase value
proposition

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To ensure a
customer retention
rate of 90%
To measure customer
retention rate
90% Increase offerings
Internal business processes
Objectives Measurements Targets Initiative
To ensure minimum
wastage
To apply the six
sigma measurement.
Six sigma To ensure that the
Japanese tools of
Kaizen and
continuous
improvement are
applied.
To ensure maximum
efficiency of 90%
The reduction in
costs
90% To ensure that all the
operations are taken
adequately.
Organizational growth perspective
Objectives Measurements Targets Initiative
To expand into 5
more countries
To check the growth
of the company
5 country expansion Looking out for
emerging markets
To get into more
industries
To ensure that the
company has
expanded well and
improved its revenue
adequately.
2 industry expansion Looking out for
emerging industries
Strategic Mapping

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Figure 1: Strategic mapping of the Sunway Groups
(Source: As created by the author)
Refinement
Hence, after the analysis of the strategies and initiatives as laid down in the balance scored card
method and the strategy mapping, a central theme which can be applied to adopt for the firm can be related to
the customer strategy. The customers form an integral part of an organization and for this purpose, their
treatment needs to be adequate in nature. Moreover, as the company has its operations into the various
segments and sectors as involved, the company is dealing extensively with a large number of customers and
thus for this purpose, it needs to engage in adequate planning to improve the customer service aspect of the
organization. The customer service of the organization needs to be such that the company will be able to retent
as many customers as possible (Merat and Bo 2013). Moreover, as witnessed from the Balanced score card,
one of the objectives of the organization was to improve its retention rate and hence, one aspect of this is
ensuring better customer services. Hence, it has been suggested that the organization applies in the system and
procedure of a customer relationship management. A customer relationship management can be described as a
strategy which aims to formulate the philosophy of the business which deals with the manner in which the
relationships in an organization need to be managed and how new customers are attracted along with retention
of the old customers (Wood, Wrigley and Coe 2016). The customer relationship management can be described
as a strategy which helps the different companies to stay connected with its customers along with streamline
the processes and improve its profitability.

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These days various CRM software’s are available in the market which can thereby assist the company
in ensuring that it is able to serve its customers in a better manner. The CRM software can be largely used to
record and retain customer information and data and store the preferences of the client as well in the chosen
system (Morschett, Schramm-Klein and Zentes 2015). The customer relationship management aspect is
known to improve the customer relationship management by creating an all-rounder view of the different
customers and capture the interactions which the customer makes and thereby ensure resurfacing of the
business.
Hence, as the Sunway group has adequate resources at its disposal, it can apply the theme related to the
customer relationship management and use the CRM systems to ensure vale addition to its resources
(Moutinho and Vargas-Sanchez 2018). Value addition or value proposition means that the organization can
add value to its offerings. However, in case of Sunway Group, the company can add value to its offerings by
providing adequate services to the customers.
Impact of strategy implementation
Hence, if the overall strategy of application of a strategic management system is adopted in the
organization relating to the Sunway Groups, the following impact will be observed on the organization:
Improved customer relations
One of the most crucial benefits of the implementation of the Customer Relationship Management is
the improved customer relationship with the group. As the customer relationship management deals with the
involvement in servicing, selling as well as marketing, the customers can be managed in an organized way
which then helps in ensuring that customer loyalty is increased and that their agitation towards the
organization is reduced (Nikolaou and Tsalis 2013). In this manner, one can also receive regular feedback
from the customers and find ways to improve the company`s offering. The customer base also increases if the
existing customer relationships are maintained well.
Increases revenue base from the consumers
The implementation of the Customer relationship strategy will also assist the company in increasing
the revenue of the company. The company Sunway Group, can use customer data and make use of popular
marketing campaigns in a more effective manner which will then encourage the customers to purchase the
products of the group (Rothaermel 2015). The software used in the CRM ensures that the promotion reaches a
different and brand new set of the customers and make the firm reach out to newer opportunities.
Encouraging upselling as well as cross selling

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The Customer relationship management system allows the upselling of goods by ensuring that the
customers are provided with the similar category of their purchase but are offered premium goods. Moreover,
CRM also facilitates cross selling whereby the customers are offered the complementary items of the products
they purchased thereby interacting with the customer on a one to one basis (Sainaghi, Phillips and Corti 2013).
When the customers are contacted with directly by the organization, then, their details can be easily stored and
new ideas can develop (Williamson et al. 2013).
Optimized marketing techniques
The implementation of the customer relationship management assists an organization to understand the
needs of the customers in a better manner and allowing them time, to test the products which the group
designs or products (Schaltegger, Hansen and Lüdeke-Freund 2016). The CRM also assists in mapping of the
most profitable consumer group as well and this thereby assists the organization in optimizing the marketing
strategies and ensuring that the focus remains clear.
Consequences of not applying the strategic option
In case the given strategy of improving the customer service through the application of the Customer
Relationship Management is not applied effectively or not adopted, the following consequences will be faced
by the Sunway Group:
 They will not be able to understand the correct target market as they will lack communication rapport
with the customer base. In such a scenario, they will lose out on the critical communication which
needs to take place with the customers.
 It will not be able to manage the different consumer data, research and related information on a single
platform (Silvius and Planko 2017). The CRM allows the company to manage the information of the
customers easily and on one common platform.
 The marketing of the organization will not be successful as it will not be correctly linked with the
consumer preference and hence, the company will not be able to come up with customer centric
marketing activities which shall disable the firm from giving out its message to the designated target
audience.
Conclusion
Therefore, from the given analysis, it can be stated that any organization which is functioning in the
dynamic business environment needs to ensure that it evaluates its internal as well as the external environment
regularly. This analysis helps the organization to examine its current capabilities and the external
environmental changes which keep changing and the reason why the business needs to adapt to these set of

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changes which are taking place. The given report aimed to undertake a similar analysis based on the company
based in Malaysia named Sunway Groups. The company has various units and is involved in various sectors.
The report analyzed the background of the company which was then followed by the external as well as the
internal environmental analysis. The following section laid down the different strategic options available to
the organization using the Balanced score card and the strategic map approach. The latter half of the report
lays down certain consequences of adopting or not adopting the strategy as recommended.
Part 2: Literature review
Evidence Review
Strategy Map
A strategy map can be described as a management tool which can easily define the business objectives
of the business in a particular page. It serves as a visual representation of the strategy planning of an
organization. According to Abushova, Burova and Suloeva (2016), although the strategic maps may look
impressive in nature, very often the individuals who lag the knowledge of the strategic objectives may not be
able to understand the extraneous information which the strategy aims to actually present. The traditional
strategy maps were formed in the form of a Balanced Scorecard strategy execution model and it was simply
understood that if the objectives for the scorecard were fulfilled then, the strategic implementation would be
complete.
Hence, strategy map can be described as the medium of communication and definition of any strategy
which is created by a visual representation of the different objectives which are described in a single page
(Wheelen et al. 2017). The one page map which is drawn rightfully represents the priorities of an organization
and helps in ensuring that all the members of the organization are going towards a similar direction.
According to the Akkermans and Van Oorschot (2018), the main purpose of a strategy map is that it
helps in placing down all the goals and objectives which can thereby encourage an individual to understand
the cause and effect relationship which exists between them. This is often done because others it tends to
encourage to the different team members to see that they need to work collectively towards the goals of an
organization in order to achieve success in the long term of the business. Once this is accurately defined, the
action plan is put into place and this helps in understanding the performance metrics easily and this thereby
assists in the selection of a meaningful measure, initiatives and targets. Alkhafaji and Nelson (2013), states

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that a Strategy Map can describe the manner in which the performance enablers along with the drivers are
made to understand the scenario and to remain truly integrated to the strategic goals of an organization.
Benefits and Using of Strategy Map
According to Barney (2014), the use of a Strategy Map can be made in various scenarios and hence,
their use in an organization becomes increasingly relevant. Firstly, as stated by Bettis et al. (2014), the
strategy maps provide a simple curb appeal in order to visually represent what has been decided as a strategy
for the long term of the firm. The employees of the organization are required to be motivated regularly and
hence, the strategy map serves an easier way to serve their needs. According to Bhattacharya et al. (2014), a
strategy map also assists an organization to unify its objectives and prepare them into a single common
strategy. In this manner, the data becomes selectively easier to compare and understand.
Critics also believe that the strategy maps helps in making the employees quite aware of the different
goals and objectives which the business can have in mind in order to achieve a particular task or to measure.
The progress. Very often the different employees feel that they are not aligned with the goals and hence, using
the strategy maps one clear message can be sent to all. This makes them a better performer and encourages
them to take better measures. According to Bryce (2017), strategy maps also assist in the understanding of the
different strategies which shall assist the organization with respect to the elements of the strategy which any
organization aims to make in the long run. The key metrics, elements and course of actions can assists the
person to determine the success can be easily understood.
However, these are the extensive contextual benefits which can be achieved with the help of strategic
maps and planning, however the procedural benefits of a strategy map are quite different in nature. Firstly, as
stated by Bryson (2018), the mapping of a strategy assists in various other ways like the assistance in
accessing multiple levels. The overall performance of the organization can be understood in a single look
which helps in formulation of the short term strategies.
Secondly, it also assists an organization in delegating the different tasks more efficiently. This is
because it helps in making the entire task quite easy in nature which thereby assists the delegation simpler.
Lastly, as stated by Bryson (2018), it also goes a long way in better risk management as it helps in
identification of quickly deficiencies in the system and thereby lay down the differences.
Balanced Scorecard
According to Bull et al. (2016), a balanced scorecard can be described as a strategic planning as well
as a management system which different companies make use of in order to achieve a well set number of
objectives. The objectives and goals include various goals like communication of the goals and achievements,

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alignment of the daily tasks, prioritizing the products, projects and different services and lastly managing and
monitoring the progress of the strategic targets as being identified earlier. According to Busco and Quattrone (
2015), there needs to exist an alignment between different elements of a strategy like the mission, vision, core
values and the strategic focus areas. Moreover, certain operational elements like the objectives, metric
measures and the initiatives as taken by the company.
Darmawan, Putra and Wiguna (2014), state that because of these objectives the Balanced Scorecard
can be stated to having been used in various industries and business enterprises as well as non-profitable and
governmental organizations. Various business in UK, Europe, Asia and others have been making use of the
Balanced Scorecard system and hence, it is one of the widely used strategic management tools. The Harvard
business review has also stated it as one of the most influential business ideas for the past 75 years.
The Business Scorecard helps a business enterprise in four different perspectives. These perspectives
are Financial, Customer, Internal processes and the Organizational Capacity. According to Eden and
Ackermann (2013), the financial one assists in the understanding of the financial performance of an
organization and the manner in which they make use of the different financial resources. The next aspect is the
Customer perspective which assists in understanding the performance of an organization from the point of
view of the different stakeholders which the organization serves. Elmes and Barry (2017) state that the third
perspective is the internal process whereby the organizational performance is viewed with the help of the
quality and efficiency which relates to product as well as service development. The fourth perspective is the
perspective of the internal processes which exists in an organization and comprise of the organizational
capacity like the human capital, technology used, culture of the organization and other related strategies which
help in the achievement of the breakthrough performance. Hence, the Balanced Scorecard can be stated to be
a comprehensive tool which helps the organization in efficient management.
Benefits and importance of a Balanced Scorecard
According to Frynas and Mellahi (2015), very often the Balanced Scorecard is just viewed as a
management tool without actually underlying its strategic importance. The tool is of strategic importance as
well and some of these benefits include benefits like assistance in better strategic planning, improved,
execution and communication of the strategy, better alignment of projects and related information including
the beer management of information which is available. The better strategic planning aims to ensure that a
powerful framework is built for the communications strategy. It helps in identifying the moves which need to
be taken by the organization at large (Vogel and Güttel 2013). Moreover, a Balanced Scorecard also assists in

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an Improved Strategy communication and execution facility. It refers to a blue print which can be used to
easily identify the execution processes and their benefits.
According to Gereffi and Fernandez-Stark, (2016), the main purpose of a Balanced Scorecard is
alignment. The scorecard assists an enterprise to align there activities and ensure that the initiatives are taken
approximately. Not only does a balance score card contribute to a better alignment of the projects and the
initiatives to be taken but it also assist in the alignment of the organizational structure and the way in which
communication flows from the top management to the bottom management. Moreover, it also goes a long way
in assisting an organization to align the processes of the things with respect to the budget, risks and strategic
objectives (Team 2013). This contributes towards the creation of a focused organization which will help in
long term achievement of the different goals as well as the objectives.
Moreover, as stated by Ginter, Duncan and Swayne (2018), the Balanced Scorecard also assists the
organization in managing the information which is available in a better manner. It helps an organization to
understand the performance indicators which help the measurement of the quality aspect as well as the
decision making which takes place in an organization. Lastly, the balanced scorecard approach also assists an
organization in better performance reporting. This is because the reporting aspect forms a critical aspect of the
company and hence for this reason, it helps in easy monitoring and execution.
Contemporary Evidence
Various other companies present globally make use of thee Balanced Scorecard method and the
strategic mapping method. These companies include companies like Apple, Google, Telstra and Volkswagen.
These companies make use of the approach continuously in order to conduct sustainable business.
DBA Research Indications
Sustainable transition can be described as an essential aspect of any organization and with the
changing needs of the business environment it becomes essentially important for any organization to ensure
that they are successfully able to implement and execute the strategic changes. However, following a
particular framework in this aspect is very important and for this reason, any business enterprise will be
required to follow the framework as a blue print which will then assist the firm to continue the transformation
aspect. Hence, from the DBA research perspective, another tool which could be used to help the organization
and to understand the transformation is the sustainability maturity cube (Grant 2016). The sustainable maturity
cube can be described as the different stages in which development needs to take place within each sustainable
dimension and the corporate activity which takes place so that every starting point can be reached. Hence, the

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Sustainability Maturity cube approach has different perspectives named corporate activities, sustainable
maturity levels and dimensions of sustainability.
These form a cube which helps in the transformational procedure. These cubes represent that the
description of certain maturity level and another identifies the corporate activity. The sustainable matrix cube
serves as blueprint which can be adopted by a firm and is largely based on scientific concepts to support the
improvement of the sustainability management in an organization (Müller and Pfleger 2014). The
understanding of the sustainability aspect of the organization is multidimensional in nature and requires
improvement in various standards like social, ecological, and economic dimension. Hence, this perspective of
the cube remains fixed whereas the other two dimensions are dependent on the application of frameworks like
the Porters Value chain, maturity models and other specific perspectives.
Moreover, it allows the organization to develop some concrete models upon which it can work in
future. However, in the beginning phase, one can make use of it as a generic approach towards solving their
problem (Hahn 2013). There are various issues related to this approach like the determination of the
sustainability level, formation of the development paths, understanding co-founding impacts and the analysis
of the situations. The given diagram forms the basis of the Sustainability Maturity Approach
.
Figure: The Sustainability Maturity Matrix
(Source: Müller and Pfleger 2014).

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Part 3: Individual learning log
The business administration and strategic management of the organization is considered to be a crucial
aspect of the business (Slack 2015). Engaging in continuous strategic management program is very crucial for
the organization as it ensures long term success and a sustainable competitive advantage. However, as a
student with a limited corporate perspective and approach, tasks related to the case of a real client organization
or analyzing the core competencies and crucial skills and thinking require intense knowledge application and
case study analysis. Hence, the given assignment on the business administration is quite crucial as it will go a
long way in helping an individual to understand the various critical thinking processes and the core
capabilities required to manage the problems relating to the client organization and to understand my personal
capabilities as well. The report comprises of a summary log which was penned at various course intervals. The
report will identify my current knowledge. competency, core capabilities which are crucial to the study of case
study analysis and will also identify my leaderships skills which may be useful for personal as well as
professional development.
While undertaking the client task, it seemed to be very easy in nature, however it needs to be
understood that it is not the case and that the business scenario is very complex in nature. There are a wide
variety of skills and competencies required to undertake the task successfully. Some of these core capabilities
and critical thinking ability include personal competencies like the integrity, creativity determination, self-
balance and an emotional state of mind. The other competencies are interpersonal competencies like
communication, delegation and respect and the third competency includes business capabilities which include
resources, vision and negotiating skills. Primarily, I believed that determination, integrity and creativity are
important in undertaking the consultancy task for the chosen organization. Moreover access to the various
resources, astound vision and communication also act as a crucial point.
Moreover, critical thinking also forms a crucial aspect of the organization and hence, to complete the
assessment one needs to possess certain set of knowledge like the analyzing of information available, self-
critic and developing a foresight. According to Stead and Stead (2013), there is a large database available on
various platforms which can provide the necessary information required to make the analysis, but analyzing
the data is the key to success and helps in predicting the trends of the future. Moreover, developing a foresight
for the organization like being able to look out for the future domain is also important for the individual as it
will assist in the consultancy task and other real life cases as well.
Having stated the set of skills , current knowledge and capabilities which are required to be present in
an individual to complete the assignment, in this section, I will be comparing and evaluating my current
knowledge in this domain and understand how to utilize my ability for the welfare of the client company.

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According to me, I have a fairly adequate idea of the business theories and practices which can assist
the business in the long run. This means having a valued justification of a company`s action based on other
company examples. I believe that some of the skills I possess include skills related to honesty, hard work and
a good analytical ability .A good analytical ability is a skill which makes an individual understand the data’s
which are present and convert them to a useful information in the organization. I have read a wide range of
books as available on various topics and hence, I believe that using this knowledge of mine I will be able to
understand the consultancy task.
However, easier said than being done, the task requires competencies like the ability to forecast the
future prospects, the ability to analyze the strategies used in the business, so that one can analyze what the
scenario is like in the future domain. For this reason, I found it little difficult to carry out certain strategic tools
and data in order to be able to analyze the problems associated with the Sunway Groups and companies.
Hence, for this I took the help of various books and case studies so that I could complete the assignment. I
believe that my knowledge is not sufficient yet and that I have a long way to go in terms of gaining knowledge
and applying them to my future career as well as tasks. By doing this assignment, I have gained the
knowledge of a wide variety of skills which include data analysis and the use of strategic tools.
There are various strategic tools like the Boston Consultancy Group Matrix, Value Chain analysis,
PESTLE analysis, VRIO Analysis and other such tools which need to be well considered in order to
understand the business scenario (Tarakci et al. 2014).
Moreover, leadership forms an essential aspect of any organization and in the dynamic business
environment, any business without a good leadership will not be able to function on its own. There are various
leadership skills which can be built over time in order to understand and apply them in the future domain.
These skills include skills like Motivation, Delegation, Communication, Creativity, Responsibility and
Positivity (Team 2013). The motivation and delegation tool play a crucial role in determining the success of
the system, and these are some skills which I would like to develop over the time. Moreover, I also believe
that although my creativity and communication skills are well, but I am required to work on my responsibility
and positivity skills. These skills assist an individual to work well in a team and also go a long way in
assisting the organization to succeed.
Hence, I believe, that the given assignment on the consultancy task has extensively assisted me in
developing my practical skills. Although theoretical knowledge helps use to build out capabilities , however, I
believe that it is the assignments n real companies which assist an individual to gain sufficient knowledge on a
particular domain which can thereby assist them in future real time corporate world. After completing the
assignment, I believe that I am now better prepared for the future than I was before.

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