Conclusion of the marketing research Survey In this report, a survey has been conducted with 25 respondents using the using the Consumer Decision-Making Styles Inventory instrument. These problems have been identified in the research and these have to be solved by making the appropriate strategies of 4P’s, segmentation, targeting and positioning of the product. The questionnaire was standardized and it was the ‘Consumer decision making style inventory’ that was distributed to the respondents. 5 C’s analysis of ‘Health’ Company. For this, the company will apply the above formulated strategies that it has developed from the survey analysis. The data that has been collected from the survey is used to formulate the above STP strategies along with the 4P’s of the product ‘Health’. A marketing plan of "The company Super Bag" will be made as per the data analysis and accordingly the strategies for the launch of new product will be discussed.