Processes and Stages of Marketing: Role of Marketing Mix, Value Creation, Stakeholder Engagement, and Tactical Communication Tools

SUPERDRY PLC
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Table of Contents
TASK 1A.........................................................................................................................................3
Processes and stages of marketing including the role of the marketing mix..........................3
Role of marketing in creating value for customers................................................................4
Stakeholder engagement and their impact on the marketing activities..................................6
TASK 1B.........................................................................................................................................7
Reflection of the tactical communication tools used to generate awareness and interest in your
project.....................................................................................................................................7
REFERENCES..............................................................................................................................10
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TASK 1A
Processes and stages of marketing including the role of the marketing mix
Marketing is the process of the business which looks at promoting and selling the product or
service of the company in market in a way that it help customer in satisfying the need of the
customer in the market. Marketing is the function in the organization which go through different
stages and process based function of the organization.
Marketing process in the organization used to start with the situation Analysis in the
organization; it is the stage in the organization in which the Superdry PLC used to see the
situation of external market. Generally organization looks to consider the customer need of the
company in the market. This step in the organization used to help the company in understanding
the different type of the product which Superdry PLC has to bring in the market to attract the eye
of the customer in the market. In this generally organization used to conduct different situational
and environmental analysis. Marketing department of the company generally used to conduct
variety of the survey in the organization also used to take the help of the observation in the
organization to understand the need and preference of different consumer in the market. This
generally used to help the company in understanding the different changes which has to be
brought by the company to interest the consumer in the market. Marketing strategy is another
step in the process of marketing, in this step organization used to make different marketing
strategy in the Superdry PLC in which different option are identified by the organization.
Generally organization in the market used to take the opinion of different employee in the
market, also used to see the different marketing strategies which are adopted by the competitor
in the organization. After that organization used to select best strategy out of all available option
for the organization. Marketing strategy used to help the company in understanding the target
customer and different way through which target customer can be attracted in the market. Also it
help the company in scheduling the different task in the organization in a way that organization
used to get the best out of all the employee in better way in the organization (Blut, Teller and
Floh, 2018).
After that the most important phase of marketing is being performed, that is taking
different decision on the Marketing Mix of the company and developing marketing mix of the
company. Marketing mix in the Superdry PLC used to play a very crucial role in taking forward
the variety of the marketing function of the company in the market. Marketing mix in the
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