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Supply Chain Management - Amazon

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Added on  2021-04-21

Supply Chain Management - Amazon

   Added on 2021-04-21

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Running head: SUPPLY CHAIN MANAGEMENTSupply Chain ManagementName of the StudentName of the UniversityAuthor Note
Supply Chain Management - Amazon_1
1SUPPLY CHAIN MANAGEMENTThe Amazon Kindle comes under the series of e-reader which is designed by Amazonand marketed by the same. The company Amazon is an American electronic commerce andcloud computing company. It was founded by Jeff Bezos on July 5, 1994. It is head quartered atSeattle, Washington, U.S. it is a global operating company and the largest internet retailer acrossthe world. The product bought is an Amazon Kindle E-reader - White, 6 Inch Glare-Free touchscreen displays 4GB with Wi-Fi (Uae.souq.com 2018). The kindle is designed by the Amazonand was an idea of Jeff Bezos. It enables the user to read newspapers, magazines, e-books andother digital media via wireless networking. The organization has major competitors as Wal-Mart and eBay. Not all products are shipped to Kuwait by Amazon. However Amazon had bought theonline retailer Souq.com which led to the entrance of Amazon in the Middle Eastern Market(U.S.News 2018). The supply chain for either Amazon or Souq is easy and simple, as at first thecustomer places order online after selecting the product from the website. Then for eachcustomer order placed, a unique code is given to the product that denotes the specific customerwhom the delivery is to be given. Then from the manufacturer the product is shipped to theretailers and finally according to the unique codes the product are sent to the distributors of thecity or zonal region and lastly the product reaches the customer’s place of delivery.The relationship between the suppliers and customers is of multi-tier inventory level(Rahman and Casanovas 2017). These include the whole seller, partner, vendor/supplier, andmanufacturer and in some cases the third party supplier is also present in the whole process. Theinventory aggregation responds to the fluctuation in demand with lower level of safety stock.The consideration of the tier 1 and tier 2 and tier 3 is combined to result into multi-tier inventorylevel. Here, Amazon can be considered as vertically integrated as it has its own supply chain
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