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Assignment on Logistics and Supply Chain Management in Amazon

   

Added on  2020-04-15

15 Pages2492 Words153 Views
Running Head: Logistics and Supply Chain ManagementLogistics and Supply Chain Management 1

Logistics and Supply Chain ManagementContentsTask A..............................................................................................................................................3Logistic Management and Competitiveness of organisation.......................................................3Task B..............................................................................................................................................7Relationship between e-business and e-commerce and the benefits from their innovations.......7Task C............................................................................................................................................11Best Practices and their benefits for Amazon............................................................................11References......................................................................................................................................132

Logistics and Supply Chain ManagementTask ALogistic Management and Competitiveness of organisationAmazon.com INC which is doing business with the name of Amazon is anAmerican electronic commerce and cloud computing enterprise set up by JeffBezos in 1994 and situated in Seattle, Washington. Amazon was initially known forselling books through their website but as time progressed they started to sell e-books via its kindle e-reader which helped it to gain much popularity. Besidesselling books Amazon has developed a customer service, inventory and shippingempire that allows the website of the company to offer everything to thecustomer ranging from clothes, furniture, janitorial supplies, fast movingconsumer goods, electronics, household items and various other digital contentsuch as movies, music and application. Another arm of the company called theAmazon Web Services is a multi-billion dollar subsidiary of the company whichoffers cloud positioned applications to bulk of enterprises all over the globe thatalso includes bureaucracy institutions and education academies. Amazon is thebiggest internet vendor worldwide in context of earnings and merchandisefunding and it is second biggest company worldwide in context of overalltransactions after Alibaba. The main basics based upon which Amazon hasreceived such growth and development is its focus on long term customer loyaltyand short term profits along with diversification of their business by expandinginto various new businesses (Britannica.com 2017). Logistics management is defined as the practise of decisively administeringthe acquirement, displacement and repository of supplies, segments and finished3

Logistics and Supply Chain Managementreserve through the enterprise and its commercial channel in such a way that theongoing and forthcoming profitableness of the company are enlarged through thecost adequate attainment of the orders (Fernie and Sparks 2014). Logistics Management is described as the component of the supply chainadministration which is utilised to achieve the consumer requirements throughthe process of outlining, governing and execution of the compelling displacementand repository of related data, equipments and services right from the place of itsorigin to its destination (Singh, Sandhu, Metri and Kaur 2018). The process oflogistics management helps business organizations to enhance customersatisfaction and reduce the expenses of the company. This process of logisticsmanagement begins with the process of procurement of raw materials and endswith the delivery of the products to its destination (Prajogo, Oke and Olhager2016). Effective logistics management can help Amazon to become morecompetitive in the market and therefore it can act as a major origin of competingdominance for the company. The source of competitive advantage of Amazon isbased around the 3C’s which are customers, competition and company. As thesource of competitive advantage for a business organization is its ability todifferentiate itself in the minds of their customers and to operate at a lower costin order to generate more profit (Mangan and Lalwani 2016). Effective logisticsmanagement can help Amazon to be more competitive in the market as byfocusing on logistics management the company can network the market place,the delivery chain, the assembling systems and the acquirement process whichwill help in servicing the customers of the company in a better way yet at a lower4

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