Supply Chain Management: A Case Study of Woolworths in Australia

This presentation delves into the concept of supply chain management (SCM) and its application within the context of Woolworths, Australia's largest supermarket chain. It explores the objectives of SCM, highlighting its role in maximizing customer value and achieving sustainable competitive advantages. The presentation examines the latest trends in SCM, including the increasing demand for fair-trade products and the integration of technology like RFID and social media. It also analyzes the push and pull models of SCM and how Woolworths leverages its supplier chain to maintain product quality and achieve market dominance. The benefits of SCM for Woolworths are discussed, emphasizing its contribution to customer satisfaction, reduced delays, and enhanced business productivity. The presentation concludes by highlighting the importance of perceptual inventory control for effective supply chain management.

Supply chain management

Table of Content
• Introduction
• Concept of supply chain management
• Objectives of SCM
• Trends
• Technology
• Business model
• Conclusion
• References

Introduction
• This presentation provides an idea regarding the concept of
supply chain management
• The basic objectives is related to the management of customer
relations and maintenance of work efficiency
• The SCM process is explained in context to the Woolworths in
Australia.

Woolworths in Australia
• It is an largest super market chain in the Australia with the
wider consumer base
• The products offered by the company are related to groceries,
home supplies and the seasonal goods
• The major competitors of the business are Coles, Aldi, etc.
which gives stiff competition.

Concept of Supply chain
management
• When the product reaches to the end user with the help of
multiple organisation then this concept is referred as an Supply
chain
• It is an concept of active supply chain management which
maximises the consumer values and attain the sustainable
competitive advantages.
• It is an integration of suppliers, distributors and the consumer
logistics.

Objectives of supply chain
Business value goals such as collaborative
supply chain planning and the executions
Customer value goals such as fulfilling their
demands and the wants
Service orientation, minimising the time and
improves the costs

latest trends related to supply chain
management
• Fair-trade certified coffee are the most purchased product
which is 70% of sales
• Continuous improvements through benchmarking, trial and
error, etc.
• Improvement in the information flows along with the entire
supply chain.

Technologies used by Woolworths in
SCM
• Computerized Shipping and Tracking.
• Radio Frequency Identification (RFID)
• Use Social Media to Streamline Supply Chain.
• Simplify Your Supply Chain.

business models

Push and Pull Model of SCM

Supplier chain management of Woolworths
Suppliers
Woolworth’s retail
supply network is very
closely integrated
reaching from farmers
to the IT firms
Choosing the greatest
possible supplier is a
reason for
Woolworth’s
achievement in the
retail market.
Distributio
n
Product quality is
maintained by
Woolworths with the
operations through
distribution centres
Products are shifted
from producers house
to the regional
distribution centres.

Benefits of SCM to Woolworths
• Helps in maintaining effective customer base
• Reduction in the delays
• Elimination of the unplanned activities
• Effective distribution system
• Enhances business productivity in Australia

Continued

Conclusion
• Supply chain management is an concept which is
helpful in the integration of the business objectives
• It helps in the steady growth of Woolworths in
Australia
• For effective control, Woolworths should adopt the
perceptual inventory control procedure

References
• Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
• Gillespie, A. (2014). Supply chains are shaping the business models of the future, Carbon
Trust. Available at:
https://www.carbontrust.com/news/2014/12/supply-chains-shaping-business-models-of-th
e-future/
[Accessed on: 08.05.2017].
• Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and supply chain
management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
• Pymnts, (2015). Australia’s Woolworths Chooses Supply Chain Management Platform.
Available at:
https://www.pymnts.com/news/b2b-payments/2015/australias-woolworths-choose-supply
-chain-management-platform/
[Accessed on: 08.05.2017].