Article on 7 Principles of Supply Chain Management - Desklib

Running head: SUPPLY CHAIN MANAGEMENT
Supply Chain Management
Name of the Student:
Name of the University:
Author Note:

1SUPPLY CHAIN MANAGEMENT
Table of Contents
Article Critique................................................................................................................................2
The Key Ideas of the Article............................................................................................................2
Brief Review of the Article..............................................................................................................2
Aspects of the Article......................................................................................................................3
Methodological Critique..................................................................................................................3
Views of Other Writer.....................................................................................................................6
Future Research...............................................................................................................................7
Student Opinion...............................................................................................................................8
Things Learnt from the Article....................................................................................................8
Already Know Fact along with the Surprising Fact.....................................................................8
The Missing Information in the Article and Further Additions...................................................8
Learning Outcome........................................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

2SUPPLY CHAIN MANAGEMENT
Article Critique
The report aims at providing a critique to the article based on Supply Chain Management.
The report therefore describes about the purpose of the article. There is an identification of the
objective addressed by the author along description and supported arguments. The report also put
forward an evaluation of inferences by the author that included line of reasoning and main
assumptions underlying the thought of the author. The report also tries to explain the
implications of the author’s position logically with a mention of the usefulness of the topic in
practice and theory.
The Key Ideas of the Article
The case study article aims to explain ‘The 7 Principles of Supply Chain Management’.
The aim of the article provided in the case study explains the initiatives undertaken for
improving the supply chain (Pagell and Shevchenko 2014).
Brief Review of the Article
According to the article, most of the managers find themselves in a tug of war between
the increasing demands of the customers and the company’s need for gaining profitability and
growth. However, the managers have found it easier to maintain a profitable growth by treating
the supply chain management as the strategic variable. The article also aims to put forward that
managers recognize two things with the supply chain. Firstly, they consider the entire supply
chain that involves every single link in managing the flow of product and service information
from the suppliers to the customers. There are also certain tangible outcomes that are possible to

3SUPPLY CHAIN MANAGEMENT
achieve with the considerations of the supply chain. These include cost, asset utilization and
revenue growth (Stadtler 2015).
Aspects of the Article
The article also puts forward analysis of the initiatives for improving the supply chain
management carried across more than 100 distributors, retailers and manufacturers. In this
regard, there was huge progress for some while others failed terribly. The initiatives that led to
success however included broad efforts and a combination of both tactical and strategic change
(Golicic and Davis 2012). These initiatives also, follow a holistic approach in critically
identifying the supply chain so that it helps in the improvement process in terms of cost, revenue
and asset utilization. The article also identifies that issue of determining and executing a
transformation plan for supply chain that will be able to move complex operating multiples
opportunities in a particular direction. Thus, according to the article in order to enable the
managers proceed with the idea of transformation plan of the supply chain, the initiatives
undertaken by successful manufactures represented in the form of seven principles of supply
management (Ahi and Searcy 2013.). These seven principles are the fundamental principles for
supply chain management. Thus, the article provides substantial information and is interesting
written by comparing the traditional techniques with the modern ones and their acceptance and
implementation for a supply chain to function effectively.
Methodological Critique
The authors of this article are reputed logistics practitioner belonging to the company
Anderson Consulting. They have pointed out the fundamental principles of the supply chain
management used by most successful manufacturers (Wisner, Tan and Leong 2014). This will