Supply Chain Management and Logistic Strategies
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Added on 2020-07-23
Supply Chain Management and Logistic Strategies
Added on 2020-07-23
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Global Logistics and SupplyChain Management
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Relevant information on the case company.................................................................................4LITERATURE REVIEW............................................................................................................5Evaluating key challenges faced by BMW in the context of logistics and strategies adopted byit in against to the competitors.....................................................................................................6Challenges faced by BMW in their adopted supply chain management and logistic strategies.9CONCLUSION AND RECOMMENDATIONS..........................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONGlobal logistics and supply chain management has significant role international logisticsand has changed the directions of manufacturing organization operates and do business. Thepurpose of this paper is to demonstrate the global logistics that affects the operations of themanufacturing companies (Mangan, Lalwani and Lalwani, 2016). In particular, the factorscontributing to the rise of inter-modal transport will be discussed and also challenges faced bythe BMW which is manufacturing company in auto mobile sector and dealer of luxuriousvehicles. The report makes and exploitative research study on the BMW's supply chain andhighlights its core supply chain strategies that provides an overview of various trends takingplace in the supply chain planning and design practices of the company global supply network(Rushton, Croucher and Baker, 2014). Further, literatures with provides review on the aspects ofthe auto mobile supply chain and how the organisation and how they distinct from the otherchains in terms of the process involved in the planning and design. Further, Analysis of BMWsupply chain an important part of supply chain have includes the supplier's selection andsourcing mechanism, design and production, distribution and reverse logistics network. For thepurpose of our research, researcher was mainly concentrated on the BMW groups website whereall their activities are associated with the supply chain are adequately described. BMW's has the ability to keep the promise alive is monumental task, it is not merely theresponsibilities of BMW brand and the marketing team, it extends to all the employees with thecompany (Fernie and Sparks, 2014). Supply management team at the BMW has theresponsibility to ensure that all the components to the ultimate driving machines meet strictstandards of quality and sustainability. Moreover, report will discuss about the challenges whichare faced by the supply chain management team in providing services to their dealers andmanufacturers. While the logistics teams ensure a continuous supply of parts to themanufacturing team (Jacobs, Chase and Lummus, 2014). Analysis of various importantliteratures have provides major understanding about the literature and studies that reflects theways through which company will be able to reflect those changes in the market segments.Critical evaluation of the market performance of the enterprise have been taken in toconsideration for evaluation of effectiveness of business operations.
Relevant information on the case company As per the above given case study, As one of the largest luxury brand and auto mobilemanufacturer, BMW is the ability to keep that promise alive is the monument task . It is notconsidered as major task of the company and its marketing team to increase employees withinthe organisation (Monczka, Handfield and Patterson, 2015). In this context, supply chainmanagement team at BMW has been tasked with the ensuring that the components of its newproducts named ultimate driving machine that meet the strict the standards of ultimate qualityand sustainability. While the logistics have considered as teams in order ensure the continuoussupply of the important parts towards the manufacturing team (Dyckhoff, Lackes and Reese,2013). Moreover, case study has determined various important challenges faced by BMW intheir supply chain management. From the supply chain, it has been defined that company hasvast suppliers base, company in auto mobile sector will contend with the high risks all along withthe supply chain. Challenges faced by the organisation in the supply chain involves thegeopolitical issues as well as natural issues along with the man made disasters, all of which arenot in the control on the enterprise. These major challenges have the power to influence theproduction nd distribution, inflate the costs and overextends the overall budgets of the enterprise.It also tends the to raise the disappointment of workers from the company for not providingquality of services in order to build (Tayur, Ganeshan and Magazine, 2012). There are variousfunctions of organisation have been analysed which are performed by them to raise their supplyof vehicles in other countries. Moreover, BMW has the global suppliers network therefore itrepresents a major sources for creation of values, quality and innovation for their group but alsoraise the risk if left unaddressed (Van Weele, 2010). Further, it is also it was also analysed thatas part of their strategy company has integrated CDP in to its annual suppliers performancereviews for its 100 suppliers assessing them against the key indicators such as emission targets,reduction in initiatives along with the amendments in the absolute emissions. It has furtherallows the organisation to track their year on year performance, creates its competitivebenchmarks and provides information to the BMW group future suppliers' strategy ofengagement. Moreover, company will also engage the suppliers who have not directlyparticipated in annual performance reviews on the bilateral basis through its commodity of itsstrategy on the relevant supply chain.
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