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Logistics and Supply Chain Management INTRODUCTION

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Added on  2020-10-05

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Understanding Operations, Logistics and Supply Chain Management INTRODUCTION 3 New product/service development and corresponding theories 4 Managing quality 6 Triple bottom line;Economic,environmentalandsocialapproach/ considerations for BMW 8 CONCLUSION 9 REFERENCES 10 INTRODUCTION Logistics management is a part of supplying chain management which engages in planning, implementing and controlling the effective forward and flow of storage products and services to meet the requirementsof customers. BMW is a German multinational organization which is engaged in manufacturing auto-mobiles and motorcycles

Logistics and Supply Chain Management INTRODUCTION

   Added on 2020-10-05

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Understanding Operations,Logistics and Supply ChainManagement
Logistics and Supply Chain Management INTRODUCTION_1
INTRODUCTION...........................................................................................................................3New product/service development and corresponding theories..................................................4Managing quality........................................................................................................................6Triple bottom line; Economic, environmental and social approach/ considerations for BMW..8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONLogistics management is a part of supplying chain management which engages inplanning, implementing and controlling the effective forward and flow of storage products andservices to meet the requirements of customers. Basically, main objective of this process is totransfer the goods from one place to another in order to meet the requirements of desiredconsumers (Christopher, 2016). BMW AG is a German multinational organization which isengaged in manufacturing auto-mobiles and motorcycles at global marketplace. Therefore, mainobjective of this project is to highlight the process of operation management and logistics processof BMW. Along with this, method of New Product Development and procedure of managingquality is also discussed in the project. Apart from this, various other factor such as; triplebottom line, environmental and other social approach is also outlined in the assignment forunderstanding the factors which is consider by BMW while running their business entities. Operation management is an appropriate area which is concerned with the process ofdesigning and controlling the whole procedure of manufacturing department. Basically, its mainobjective is to make sure that business operations can efficiently uses necessary resources whichis requisite for meeting the customer need. However, foremost responsibility of operationmanagement is to manage the whole procedure of production system which is involved inconverting input into output such as; raw materials, labour and energy into form of certain goodsor services. Mainly, operation is one of main function in an enterprise including supply chains,marketing, finance and human resources. Operational function requires both management ofstrategic as well as day-to-day production of goods and services (Rushton, Croucherand Baker,2014). BMW AG is a German multinational organization which presently engaged in offeringluxurious automobiles and motorcycles at global platform. Basically, this organization wasfounded in around 1916 by having its headquarters in Munich, Bavaria. Moreover, thisorganization manufactures vehicles in various countries such as; Germany, India, China, Brazil,United Kingdom and United states.Two major topics which is selected for this assignment are; new product developmentand managing quality. Main reason behind selecting these subjects is to understand the processof enhancing new product at marketplace with the help of certain theory because it will help anorganization while launching their new vehicle at distinct market (Flynn, HuoandZhao, 2010).3
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Secondly, major reason for selecting managing quality is that now-a-days customers arebecoming more quality conscious and prefer qualitative product while buying goods for theirpersonal use. Therefore, management of quality is really indispensable for the organization invarious manners such as; aids in creating long term relationship with customers, support inestablishing goodwill of an association at marketplace, maximize the sales revenue and manymore. New Product Development- This factor is all about enhancing newly launched productfor gaining more or more profit by satisfying needs of desired consumers. According to thiselement, it has been analysed that an organization is going for enhancing their goods by takingnumber of initiatives as well as having an option of certain procedures. In fact, this terminologyshows that various types of goods or vehicles are produced by BMW but still company wanted todevelop more to their newly launched product in order to gain competitive advantage. Managing quality- According to this factor, quality management is a term whichenforces an organization to focus on their product quality by conducting some changes in theirprocess. For example; implementation of lean production and TQM for managing quality duringproduction process. New product/service development and corresponding theories BMW is taking various measures for developing their new product in proper manner inorder to gain certain competitive advantage by satisfying customer requirements. Basically newproduct development is gone through an appropriate process for minimizing the possibilities ofmistake and errors (Gligorand Holcomb, 2012). Mainly, automobiles are marketed under majorbrands such as; BMW is one of best amongst them with sub brands BMW M, Mini and Rolls-Royce. Apart from this, motor cycles of company are marked under BMW Motorrad. On theother hand, BMW is now committed to delivered mobility for upcoming generations by takingup the major challenges by performing in three distinct fields of sustainability such as; economicsuccess, social responsibility and environmental protection. Product design- This process gone through a suitable process of product life cycle forproper launch of BMW vehicle at marketplace. Basically, manufacturing department of anorganization needs to various steps of product designing which is described as follows- Introduction- First or foremost step is to design an effective product and make plan forlaunching it at marketplace with the help of suitable strategy such as; advertisement through4
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