SEFUEL's Corporate Social Responsibility (CSR) Activities in the Supply Chain

The assignment discusses the importance of corporate social responsibility (CSR) in enhancing a company's reputation and achieving long-term growth. It highlights the need for businesses to prioritize CSR activities that align with their core values and mission. The article also emphasizes the importance of transparency and consistency in CSR practices, as well as the role of stakeholder engagement and feedback in shaping these efforts. Additionally, it touches on the potential benefits of CSR initiatives, such as improved brand reputation, increased customer loyalty, and enhanced employee motivation.

Running head: SUPPLY CHAIN MANAGEMENT AND LOGISTICS
Supply Chain Management and Logistics
Name of the Student:
Student ID:
Name of the University:
Unite code: MIS713
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Table of Contents
Introduction..........................................................................................................................2
Organizational background..................................................................................................2
Sourcing overview...............................................................................................................5
Decision factors...................................................................................................................6
Non CSR metric...................................................................................................................6
CSR metric.........................................................................................................................11
Conclusion.........................................................................................................................16
References..........................................................................................................................17

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Introduction
Corporate social responsibility becomes one of the standard business practices for a
business organization. Committing to CSR activities, it helps to improve overall reputation for
the organization and provide competitive advantages. Development of CSR strategies is
considered important element from competitiveness of a company. CSR metric helps to measure
and have aim to assess performance of an organization in the perspectives of fulfilling social
demands.
Organizational background
In the present study, SEFUEL is taken as case study. The organization is a gas station as
well as retail store with several suppliers along with products or services. The small enterprise
wants to expand profitability through sourcing from suppliers providing quality products at
reasonable price (Lee et al. 2013). In addition, the organization likes to provide effective
customer service in order to increase satisfaction of the customers. The company provides a large
number of products or services like petrol, diesel and engine lubricants. Along with these,
tobacco products, dairy products as well as coca cola products are sold by the company.
The organization follow business strategy to create own loyalty program and spruce up
amenities. In addition, setting up regular contests for customers and creating corporate social
responsibility activities is followed by SEFUEL as business strategy.
Demand Product profiles Competitive
Quality fuel Petrol, diesel, engine lubricants Costco
Low price tobacco products Tobacco products Local shops

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Quality and affordable food
products and beverages
Dairy products, Coca-Cola Local shops and retailer
organizations
Figure 1: Impact of CSR on environment
(Source: Created by author)

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Figure 2: CSR on supply chain
(Source: Created by author)
Supplychain

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Sourcing overview
Figure 3: Sourcing overview
(Source: Created by author)

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Decision factors
It is important for a business organization to set key goals, factors as well as requirements
in order to gain competitive advantage and retain in business with good position (Hoi et al.
2013). Employees of a business organization can be motivated through implementing corporate
social responsibility. Integration of social, environmental as well as economic enhancement CSR
successfully would result positive relations in the functions through some activities such as
minimal additional work, use of effective technology that can reduce work pressure of the staffs.
These types of CSR activities are called as internal corporate social responsibility.
Internal corporate social responsibility (CSR) has turned into a basic piece of
associations' social duty. It is important to investigate the idea of inner CSR and its relationship
to representatives' full of feeling and standardizing hierarchical duty. For conceptualizing inward
CSR, seven elements are hypothetically inferred in view of social trade hypothesis. The
examination demonstrates is at first tried through a pre-test comprising of 386 respondents from
a German organization dynamic in the sustainable power source division (Park et al. 2016). The
primary overview is done in a global pharmaceutical organization, bringing about 2081
representative reactions (Bansal et al. 2015). The outcomes uncover that the significant elements
constituting inside CSR are available and that the last strongly affects workers' full of feeling
authoritative duty and a nearly low impact on regularizing hierarchical responsibility. Moreover,
an intervening part of full of feeling on regulating authoritative duty is distinguished.
Non CSR metric
It is important for an organization to critically evaluate non-CSR related activities. Non-
CSR related activities are associated to the core activities pursued by the organization. There are

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generally three types of feasibility study achieved in a business organization such as technical
feasibility, economic feasibility, schedule feasibility as well as operational feasibility. In present
case, operational feasibility study of SEFUEL is achieved. Operational achievability considers
are by and large used to answer the accompanying inquiries:
Figure 4: impact of Non-CSR metrics on environment
(Source: Created by author)
Process – The process of end-clients feel about another procedure that might be executed
with the help of this step in metric.

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Assessment – Whether or not the procedure inside the association will work but rather
additionally on the off chance that it can work can be processed with evaluating the operational
activity of the organization.
Execution – Stakeholder, manager, and end-client tasks are included in the procedure.
Resistance – Evaluate management, team and individual resistance and how that
resistance will be taken care is evaluated under this category.
In-House Strategies – How will the workplace be influenced and in what amount of it
will change and assessed with the help of in-house strategies.
Adjust and Review – Once change resistance is overcome, clarify how the new procedure
will be actualized alongside an audit procedure to screen the procedure change.
Present Case of an Operational Feasibility Study
In the present case, an operational feasibility study has been analyzed with the help of
non-csr metrics. Under this strategy, it is important to answer the six things, how is it utilized as
a part of this present reality. A decent illustration may be if an organization has discovered that it
needs to thoroughly update the workspace condition.
Subsequent to breaking down the specialized, monetary, and booking practicality
ponders, next would come the operational feasibility (de Jong et al. 2017). With a specific end
goal to decide whether the update of the workspace condition would work, a case of an
operational feasibility study would take after this way in view of six components:
Process – Input and examination from everybody the new upgrade will influence
alongside an information framework on thoughts and recommendations from the first designs.

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Evaluation– Determinations from the procedure recommendations; will the upgrade
advantage everybody along identifying who is abandoned and who feels debilitated in the
business organization.
Execution – Identify assets both all around that will take a shot at the upgrade. By what
method will the overhaul development meddle with current work will be analyzed under this
category.
Resistance – What ranges and people will be generally safe as well as build up a change
resistance design in the activities of SEFUEL needs to be assessed through the activity.
Systems – How will the association manage the changed workspace condition and doing
new procedures or structures should be checked on or executed all together for the upgrade to be
viable is helpful for analyzing the operational feasibility with the help of this process.
Adapt and Review – How much time does the association need to adjust to the new
upgrade and by what means will it be checked on and observed. In addition, what will happen if
through an observing procedure, extra changes must be made can be critically assessed with the
help of CSR metrics in SEFUEL.
The most imperative piece of operational plausibility consider is contribution—from
everybody, particularly when it influences how or what an association does similar to forms
(Meixner et al. 2015). In the event that the procedure were to construct another games field for a
customer, at that point an examination deciding how the field will work in a way that is helpful
for its occupants, stopping, human stream, availability and different components is a decent case
of an operational feasibility contemplate.

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Make an example operational feasibility study on the off chance that is intended to
change something inside the organization that will influence how the association runs or when a
customer requests that is to investigate another item or process that will influence components
inside their own particular association. In this perspective, taking in more about how to make a
wide range of possibility contemplates through Joe Taylor's five-section arrangement on venture
attainability considers.
Keeping in mind the end goal to decide if a frameworks ask for is beneficial to continue
further, it must finish a few tests, called feasibility consider, which assess operational
plausibility, specialized possibility, monetary achievability, and timetable practicality.
Operational feasibility alludes to whether a framework will be utilized successfully after it has
been created. Operational feasibility depends on issues, for example, chief help, required
preparing, workforce diminishment, and unfriendly impacts to clients and clients. Specialized
practicality includes the specialized assets that are expected to create, buy, introduce, or work the
framework (Rangan et al. 2015). Specialized practicality contemplations incorporate assessment
of equipment, programming, and system assets, organization aptitude, and limit with regards to
future exchange volume and friends development. Financial feasibility assesses regardless of
whether the anticipated advantages of the proposed framework exceed the evaluated expenses of
the framework. Obtaining costs, upkeep costs, and progressing bolster costs must be assessed
against the unmistakable and impalpable advantages of the proposed framework (Clapp and
Rowlands 2014). Ultimately, planning for feasibility study alludes to whether a venture can be
executed in a worthy time period.
A preparatory examination considers a framework ask for and suggests a particular
activity. The initial phase in a preparatory examination is to comprehend the issue or opportunity

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nearby. A framework investigator figures out which offices, clients, and business forms are
engaged with a frameworks demand, and afterward assess the circumstances and end results
identified with the proposed framework (Bick et al. 2015). The second step is to characterize the
undertaking degree and limitations. The undertaking extension alludes to the limits, or degree, of
the task, being as particular as could be expected under the circumstances.
The limitations are the prerequisites or conditions that the framework must fulfill or a
result that the framework must accomplish. The third step is to perform actuality finding as per
different systems. Reality discovering procedures incorporate breaking down association graphs,
leading meetings with clients and supervisors, inspecting documentation, watching operations,
and directing a client overview (Mitsuzuka et al. 2017). The fourth step is to assess attainability,
including operational, specialized, monetary, and plan practicality. The fifth step is to assess the
time and cost of task advancement. The 6th and last stride is to exhibit the outcomes and
proposals to administration. A preparatory examination report is the finished result of an
examination and incorporates an assessment of a frameworks ask for, a gauge of expenses and
benefits, and the proposal of the expert showing the report.
CSR metric
The operational feasibility for CSR metric consists of the aspects that are helpful to gain
competitive advantages in market for SEFUEL. Indicators of CSR activities are important for
identification in order to critically asses the CSR activities in the organization. Indicators define
what is to be measured in the activities pursued by SEFUEL. In corporate responsibility they are
utilized to measure components of maintainability, for example, asset utilization, yield of
discharges and waste. Metrics analyze markers against another parameter or denominator; they

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characterize how the marker will be measured (Raheja 2017). In this manner a marker may be
vitality utilization, what's more, a related metric may be vitality utilization of the organization.
Stock Indicators and Flow Indicators Corporate obligation execution markers can be partitioned
into two further classes; stock or capital markets and stream or information/yield indicators.
Environmental and social KPIs can be additionally recognized lacking and leading
indicators. Lacking indicators are otherwise called outcome markers. For instance, air discharges
discharged, natural or social expenses brought about (Munro 2013). These indicators must be
approved reflectively (Costa and Menichini 2013). Lacking markers are related with "yields, for
example, what number of environmental factors happened in the supply chain or stakeholders of
SEFUEL. Interestingly, leading markers, which are otherwise called "process" indicators,
measure inside practices or endeavors, relied upon to enhance social, ecological and financial
execution (Aksak et al. 2016). Leading indicators are related with "contributions" to dealing with
an issue. Their motivation is less to quantify comes about, than to support an emphasis on item
or benefit execution drivers.

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Figure 5: CSR metrics
(Source: Created by author)
For instance, a lacking marker on ecological episodes might be number of natural
ruptures, while a main marker might be number of site supervisors who have finished ecological
preparing (Illia et al. 2013). The two sorts are regularly required to deal with the issue properly
(Wirl et al. 2013). Execution Indicators and Management Indicators At last, it is likewise
conceivable to consider two different classifications of KPIs for measuring a organization's
social, natural and monetary (SEE) viewpoints and effects – these are execution indicators and
administration markers.
McGoldrick and Nieroda, M.E., 2016) stated that the idea of the triple primary concern
was first begat to report organization execution of CR exercises. This recommended both social

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and ecological duty should each be accounted for in a "primary concern" comprehensively like
the approach utilized for monetary articulations. The three primary concerns are now and then
alluded to as "individuals, planet and benefit" (Supanti et al. 2015). Making social or ecological
divulgences in any frame is intentional, and analysts have examined the determinants for
organizations deciding to reveal (Esen 2013). Roberts built up a model in light of partner
hypothesis and presumed that partner political power, earlier financial execution, and key stance
towards certain social issues were decidedly connected to CSR revelations, while far reaching
shareholding was not essentially identified with CSR exposure.
Utilizing reasonable and impartial techniques, the SEFUEL assemble buys raw materials
and other products from countless all through the country (Cha et al. 2016). Open, reasonable
and straightforward exchange and usage of CSR exercises in the inventory network can be
helpful to fulfill the CSR activities of SEFUEL.
However, directing acquisition exercises in light of a fundamental acquirement strategy,
the SEFUEL gathering will take care of rising demand for CSR exercises in the store network as
business extends.
 Fundamental acquisition strategy
 Open and Fair Transactions
 Common Development through Mutual Trust
 Advancement of "Green Purchasing"
 Advancement of Local Purchasing as a Good Corporate Citizen
 Law-faithfulness and looking after Confidentiality
 Fortifying CSR in the store network

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The SEFUEL implicit rules indicate a code of conduct for obtainment exercises that
accomplish trust and regard. Individuals from the SEFUEL promise to act as per these rules. It
has built up consistence subjects for essential ranges and attracted up activity intend to advance
activities for legitimate consistence.
As far as real obtainment, it has been settled on activity topics and plans for every need
range and are advancing activities went for reinforcing CSR all through the inventory network.
This incorporates following laws and directions relating to antitrust laws, subcontracting laws,
work laws and the earth and additionally comparative laws and controls in locales outside the
country. It is required look to add to neighborhood groups and make a hazard administration
framework for substantial scale calamities.
Advancing obtainment exercises that consider human rights would be helpful in this
aspect (Hur et al. 2014). As a way to reinforce its CSR exercises, SEFUEL asks for the
accompanying for its fundamental provider assertions: (1) Respect of human rights and building
familiarity with social obligation in the inventory network; (2) Prohibiting pay off; (3) Ensuring
reasonable exchanges; and (4) Removing withdrawn powers. In monetary 2014, we finished the
refresh of all provider understandings in the country.
Green acquisition and green obtaining is one of the major activities pursued by the
company in order to implement CSR activities in the organization. SEFUEL is fortifying its
reaction to legitimate consistence identified with different ecological controls in individual
nations and districts, including the worldwide REACH Regulation, in light of our Green
Purchasing Guideline, and these are working effectively to diminish natural weight with all
providers.

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Conclusion
From the discussion, it concludes that corporate social responsibility goes far in making a
positive informal exchange for the association in general. Helping out your general public,
partners, clients would not just take your business to a more elevated amount yet in addition
guarantee long haul development and achievement. Corporate social responsibility assumes a
pivotal part in making your image prominent among your rivals as well as media, different
associations and in particular individuals who are your immediate clients. Individuals build up a
constructive inclination for a brand which steps up with regards to teaching poor youngsters,
planting more trees for a greener domain, conveying power to a town, giving work to
individuals. In addition, internal social responsibility in the organization would be helpful for
motivating employees and gain potential outcome.

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