Supply Chain Management at Four Seasons Hotel

This assignment examines the application of supply chain management principles within the context of Four Seasons Hotel. It delves into various aspects, including purchasing practices, push and pull theory, logistics operations, competitive strategy implementation, and outsourcing partnerships. The student analyzes the hotel's supply chain performance and identifies both strengths and areas for improvement, drawing upon classroom learning and real-world examples. Additionally, the assignment highlights the challenges faced by the group during the collaborative process of analyzing the Four Seasons Hotel's supply chain.

Running head: SUPPLY CHAIN MANAGEMENT
SUPPLY CHAIN MANAGEMENT
Name of the Student
Name of the University
Author Note

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Supply chain management is one of the core activities of customer value that provide
customer satisfaction. A better competitive advantage can be gained by effective use of sourcing,
production, and logistics operation. In that scenario, I have chosen Four Seasons Hotel and I will
discuss all those problems that I faced during the study of supply chain management over this
hotel. Four Seasons Hotel is one of the sumptuousness hotels in the UK and has all kinds of
amenities in that hotel (Fourseasons.com 2017). The environmental condition and customer
satisfaction level are good and customers can expect a nice and friendly attitude from hotel
employees (Lu and Swaminathan 2015). In case of Supply management, purchasing any
resources are important and sometimes major change in purchase management has been noticed.
In class, the teacher has taken classes over and studied over the Purchase funnel model from
where purchasing process can be analyzed.
On the other hand, I have also learned push and pull theory of supply chain management
and understand the market use and market existence of this operation. For enhancement of
market and to express their product in all over the market, informative push in strategy is
important and I have learned that through my lesson. Flow in operation management and
upgrade level of service is the key procedure that can encourage the business market (Mangan
and Lalwani 2016). Supply chain performance can be evaluated by the implementation of the
competitive strategy; I learned all possible outputs of this strategy and critically evaluate the
importance of this strategy over this hotel. The facility, maintenance, sourcing, pricing,
transportation, logistics facilities all these are important factors that provide better designing and
planning of that operation process (Brandenburg et al. 2014). I learned the different way of
bringing strategic congruence in organization. In this scenario, I have to identify all possible
factors that change supply management process and continued that process towards the way of

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success. In my classroom lesson, I have learned those key matrixes that evaluate my
understanding over the subject. We have formed our group from our academic section. We all
are good friends and we have that much understanding to crack any difficult situation. In our
group every single people possess separate quality that helps to enrich group production. One of
them has leadership quality, other one have quality in technical aspect, another one has
operational quality so all these qualities are important for the formation of group. The strength of
the group is diverse; knowledge of people and their mindset to work is significant for meeting
the objectives of the lesson. On the other hand, the weakness is considered as knowledge
variance, if this is the most important part of the successful flow in group upgradation. In this
group building scenario we have decided to work over Four Seasons Hotel and analyses the
possible logistic aspects of the hotel so this is the most important part that surfaces enough field
for our group. Successful business chain and mode of their operation is the best part that I liked
as I understand all the aspects of business progression by applying all those strategies and
models. There are so many barriers are in business and I have to identify those obstacles for
business progression and I am quite able to understand those. However, the associated threats
and opportunities are not understood by me. I was very tired on that day and I had a bad
headache on that day so business threats determination and associated activities for that business
sustainability is not clear to me.
I understand the priorities of e-commerce and in my class and I paid lots of attention to
that class and understand all those system technological aspects that enrich supply chain
management in business. All those highlighted things are important to me as well and I manage
to know the ERP planning as well. In addition, the strategic aspect and associated parts of
outsourcing are also in impact my supply management learning. My strength in supply

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management process is the relationship between buyer and supplier and that relation making is
most important part that I understand and tried to implement in different situation. The
partnership in outsourcing process and understanding current strength is the best way to evaluate
market and I can evaluate this section. My concern area is my level of performance and
conversion rate of my learning is not delivering as per the expectation, which is a major problem.
I am aiming for better outcomes and for that reason I have to change my routine and tried hard to
mitigate all my personal problems and identify the weak zones and work over there. There are
certain obstacles that our group has faced during the work and the most important of this is the
timing as people are not getting their free time at the same hour and for this reason
communication gap or problem may arise in this section. So we think that we should make a
suitable time for us and do our work on this speculated time, so that everyone thought process
should approve. I can manage my explore view and can ease those obstacles and achieve my
objectives. However, process is not quite easy as my learning outcomes are judged on that
occasion and the aim of the study has come up with that view. I learn all those aspects of
learning and understand all those strategic model and concept and try to habituate with this kind
of learning. I can control over my weakness and try to deliver better outcomes through my
learning processes. Supply chain is essential for market expansion and Four Season Hotel uses
this chain management for their sustainable growth as well.

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References
Brandenburg, M., Govindan, K., Sarkis, J. and Seuring, S., 2014. Quantitative models for
sustainable supply chain management: Developments and directions. European Journal of
Operational Research, 233(2), pp.299-312.
Fourseasons.com/hampshire2017 FOUR SEASONS HOTEL HAMPSHIRE , ENGLAND
Retrieved from: https://www.fourseasons.com/hampshire/ [ Accessed on 30th December, 2017]
Lu, L.X. and Swaminathan, J.M., 2015. Supply chain management.
Mangan, J. and Lalwani, C., 2016. Global logistics and supply chain management. John Wiley &
Sons.