Supply Chain Management in Sainsbury: Strategies and Competitive Advantages

SUPPLY CHAIN
MANAGEMENT
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TABLE OF CONTENT
TABLE OF CONTENT...................................................................................................................2
INTRODUCTION...........................................................................................................................3
CUSTOMER SERVICE AND INVENTORY................................................................................3
TRANSPORTATION AND LSP’s.................................................................................................4
Modes of transport.......................................................................................................................4
LSPs and 3PLs.............................................................................................................................5
Supply chain transportation managed differently from the demand distribution? .....................5
Efficient in supply chain transportation.......................................................................................5
WAREHOUSING AND CAPACITY.............................................................................................6
Warehousing contribute to supply chain......................................................................................6
Managing capacity be difficult....................................................................................................6
Efficiency is the supply chain in managing capacity...................................................................7
STRATEGY, COMPETITIVE ADVANTAGES & CONCLUSION.............................................7
Critically analysis of the findings................................................................................................7
Supply chain strategy to competitive advantage..........................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Supply chain management is the flow of end products and raw materials which are
coming in the company which has to be managed well. Active streaming has to be done which is
going to make the satisfaction level of the company be maximum and also make the business be
able to gain higher competitive advantage. Movement and storage of the products and services
has to be done effectively in the company in order to make sure that the company is having a
higher competitive positioning in market. Sainsbury is belonging from the retailing industry
which is operating since 1869 and is a public limited company. Headquarters are in London,
United Kingdom and us operating in a lot of countries and is having a net income of £152
million and there are more than 111,900 employees working in the company. The company has
gotten online as well so that the company would be able to make sure that there is going to be
higher operations and supply chain of the company will have to be improved effectively so that
there is going to be better competitive positioning. The report is going to discuss the customer
service inventory so that the company will be able to have good productivity, transportation &
logistic service provider and warehousing & capacity. The report is also going to discuss the
strategy and competitive advantages which the company can have when they use these factors
effectively in order to be able to match the demands and needs of the customers.
CUSTOMER SERVICE AND INVENTORY
Product and services available to the customers:
Sainsbury is the multinational company which have wide product portfolio which include
clothing footwear, home wear, gift items etc. company is known for good quality of products and
also provide good customer services (Singh and Verma, 2018). There products are always
available to customers because of it powerful supply chain management. Company make sure
that they never go out of stock because if they will go out of stock then their customers can get
shifted to their rival company. Sainsbury manufactured in bulk so that can satisfy their
customers. It also helps in building brand loyalty. This is the main reason that company can able
to retain their existing customers and existing customers bring new customers which increase
sales of the company. Company have stores nearby locations, customer buy from stores as well
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