1SUPPLY CHAIN MANAGEMENT Executive Summary The report has helped in analysis of the supply chain management of the respective company named Unilever. The proper analysis of the operations and scope of the operations of the company has been analysed in an effectual manner as this has helped in overcoming the different kind of challenges. The proper analysis of the different kind of supply chain managementcharacteristicshasbeenanalysedandidentifiedthathascreatedproper collaboration between the suppliers and end customers of the company as well.
2SUPPLY CHAIN MANAGEMENT Table of Contents Introduction................................................................................................................................3 History of Unilever....................................................................................................................3 Operations of Unilever and Scope of Operations......................................................................4 Supply chain and Logistics Management of Unilever...............................................................5 Characteristics of Supply Chain and logistical operations of Unilever.....................................6 Activities included in ensuring sustainable supply chain management.....................................7 Collaboration with Suppliers and logistics partners...................................................................8 Conclusion and Recommendations............................................................................................8 References................................................................................................................................10
3SUPPLY CHAIN MANAGEMENT Introduction The report helps in analysis of the supply chain and logistics management of Unilever Company. The history of the enterprise along with the market has to be analysed wherein this will be operating in an effectual manner will be analysed in an appropriate manner. The supply chain along with logistical operational activity has to be analysed in an effectual manner wherein this will make sustainable in nature. The collaboration with the different suppliers as well as logistics partners has to be identified that helps in ensuring satisfaction of the end-customers with the different kind of products and services as well. The main aim and purpose of the report is to identify the different kind of logistics and supply chain management of the Unilever Company in an appropriate manner. The history of the enterprise has to be analysed that will help in identification of the market wherein Unilever is operating effectually. The structure of the report includes the different kind of activities as this will help in ensuring that the supply chain and logistics of the organization is working in an effectual manner. The three activities have to be analysed in an effectual manner that will help in collaborating with the logistics partners and suppliers. History of Unilever Unilever is one of the British-Dutch transnational consumers goods organization that is headquartered in London, United Kingdom. The respective company has introduced different kind of products that included food, beverages along with personal care and cleaning agents. It is one of the largest consumer goods organization that has been able to gain huge revenues in the entire market as well(Unilever global company website, 2018). There are more than 169,000 employees who are presently working with Unilever Company
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4SUPPLY CHAIN MANAGEMENT in the entire world and the revenues that has been earned by the company is more than €53.715 billion (2017). It has been noticed that the respective company is mainly focusing on satisfying the needs of the customers in an effectual manner with the proper implementation of different strategies. The website of the respective company Unilever contains different kind of products that is to be sold by them to the customers in an effectual manner as well. Operations of Unilever and Scope of Operations Unilever is operating in the transformational goods company that deals with different kind of personal and food and beverages products as well. The main vision of the respective company is to grow the business with improving the health and well-being of the different individuals in the economy. The other vision of the company is to reduce the environmental impacts such as sustainable kind of sourcing and reduction of emission of the green house gases as well(Beske and Seuring 2014). The respective company is positioned in an effectual manner wherein they are trying to expand the development of the market along with providing proper approach that is focused in nature to innovate the different kind of activities that are sold and offered by them to the customers. Unilever Company has tried to design the different kind of services and goods that suits the organization. The layout and location strategy of the organization is effective in nature and this is making the operations of Unilever more effectual in nature (Mangan, Lalwani and Lalwani, 2016).
5SUPPLY CHAIN MANAGEMENT Supply chain and Logistics Management of Unilever Supply Chain Management is the proper flow of goods and services that includes the storage and movement of the raw materials along with work-in-progress and finished goods from the suppliers to manufacturers to wholesaler and retailer. Supply chain management helps in optimizing the operations of the department in order to maximize the efficiency and speed of the goods and services as well(Khalid et al. 2015). Furthermore, the supply chain management of Unilever consists of more than 100 manufacturing plants and the products are distributed in the entire country through the proper implementation of network of more than 5 warehouses. HUL has more than 40 agents along with more than 7500 wholesalers and there are number of large institutional customer and there are more than 7000 redistributions stockiest as well. It has been seen that proper IT powered system has been implemented to the supply stocks to the redistribution stockists as well (Chin, Tat and Sulaiman 2015). Brandenburg et al. (2014)has commented that proper supply chain strategy will help Unilever in achieving efficient kind of fulfilment and this will help in making the inventory readily available for the customers who uses the products and services of Unilever. Logistics
6SUPPLY CHAIN MANAGEMENT Management is the small portion of the supply chain management that helps in dealing with management of different goods in an efficient manner. The supply chain management of Unilever has pioneered different other channels that includes health and beauty services and this helps them in managing their services effectually. Lastly, proper primary and secondary channels has to be analysed in an effectual manner wherein this has helped and assisted the company in gaining proper kind of distribution network in an effective manner (Monczka et al. 2015). Characteristics of Supply Chain and logistical operations of Unilever Unilever’s supply chain management is effective in nature wherein the company focuses more on the following aspects: Focus on the vertical excellence is done by Unilever wherein the companies focus more on vertical kind of excellence of the respective company and this helped them in distributing the activities in an effectual manner (Schorsch, Wallenburg and Wieland 2017)
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7SUPPLY CHAIN MANAGEMENT The supply chain management is flexible in nature and this has helped Unilever in getting interconnected to other emerging markets as well (Simpson et al. 2015) Supply Chain Management has helped in reducing the operating costs wherein it helped Unilever in boosting the experience of the customers in the entire market and improved their financial condition as well Activities included in ensuring sustainable supply chain management There are three kinds of activities that helps Unilever in ensuring sustainable kind of supply chain management in Unilever are as follows: Adoption of demand driven planning and business operating model that helps in shaping of the demand includes the proper analysis of the risks and reduce the calamities in an effectual manner. proper sustainability is required to be maintained by Unilever as this is the key insight in leveraging different kind of opportunities and mitigate the different kind of challenges in an effectual manner. Proper contingency planning tool is required by Unilever in providing agile kind of supply chain with the usage of the cloud technology in an effectual manner (Fernie and Sparks 2014) Secondly, proper building of adoptive and agile supply chain with proper planning and integrated kind of execution is essential in nature as this helps Unilever in deploying planning capabilities along with fine tune operations to ensure that the sustainability is maintained in an effectual manner. It is required to understand that the company needs to use the renewable energy resources with recycling the different kind of operations in an effectual manner (Stadtler 2015). Proper sustainability can be maintained by Unilever by introduction of the purpose led brands as this will help them in generating proper sustainable practices along with different kind of other sources applications that includes usage of usage of the plastic has to be reduced by the company in order to make the entire system sustainable in
8SUPPLY CHAIN MANAGEMENT nature.Boththeprimaryandsecondarysalesarerequiredtobetakeninto consideration wherein this has helped the company in engaging into sustainable kind of practices as well (Fernie and Sparks 2014) Collaboration with Suppliers and logistics partners Proper collaboration is required by Unilever with the different suppliers and logistics partners wherein it includes the following: Proper investment in the right kind of infrastructure is essential in nature that helps in collaborating with the suppliers and logistics partners. Proper kind of sustainable relationships with the individuals will help the company in operating in a smoother manner along with the technological advancements as well (Carter, Rogers and Choi 2015) Secondly, proper CSR program has to be analysed by the company this helps the company in maintaining the relationship with the customers in an effectual manner and the benefits are been gained by all the individuals in an effectual manner as well. proper CSR programs help in maintaining different kind of mutual relationship with the customers in the future in an effectual manner as well Conclusion and Recommendations Therefore, it can be concluded that the supply chain management is one the essential kind of functions in the organizations. Proper supply chain and logistics management is essential in maintaining a proper sustainable relationship with the different clients in an effectual manner. The supply chain management of Unilever has helped in understanding the different primary and secondary sources of Unilever along with importance of collaboration with the employees and customers.
9SUPPLY CHAIN MANAGEMENT Therefore,itcanbe recommendedthatpropersupplychainmanagementwith different CSR practices has to be implemented by Unilever as this helped the entire company in incorporating sustainability practices that will help them in gaining competitive advantage in the entire market. It is requiring by Unilever to understand the different kind of changes that is required to be analysed wherein the relationships will be diverse with the customers and suppliers of Unilever in the future as well.
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10SUPPLY CHAIN MANAGEMENT References Beske, P. and Seuring, S., 2014. Putting sustainability into supply chain management.Supply Chain Management: an international journal,19(3), pp.322-331. Brandenburg, M., Govindan, K., Sarkis, J. and Seuring, S., 2014. Quantitative models for sustainable supply chain management: Developments and directions.European Journal of Operational Research,233(2), pp.299-312. Carter,C.R.,Rogers,D.S.andChoi,T.Y.,2015.Towardthetheoryofthesupply chain.Journal of Supply Chain Management,51(2), pp.89-97. Chin,T.A.,Tat,H.H.andSulaiman,Z.,2015.Greensupplychainmanagement, environmental collaboration and sustainability performance.Procedia CIRP,26, pp.695-699. Fernie, J. and Sparks, L., 2014.Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers. Khalid, R.U., Seuring, S., Beske, P., Land, A., Yawar, S.A. and Wagner, R., 2015. Putting sustainable supply chain management into base of the pyramid research.Supply Chain Management: An International Journal,20(6), pp.681-696. Mangan,J.,Lalwani,C.andLalwani,C.L.,2016.Globallogisticsandsupplychain management. John Wiley & Sons. Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015.Purchasing and supply chain management. Cengage Learning. Schorsch,T., Wallenburg,C.M. and Wieland,A., 2017. Thehumanfactor inSCM: Introducing a meta-theory of behavioral supply chain management.International Journal of Physical Distribution & Logistics Management,47(4), pp.238-262.
11SUPPLY CHAIN MANAGEMENT Simpson, D., Meredith, J., Boyer, K., Dilts, D., Ellram, L.M. and Leong, G.K., 2015. Professional,research,andpublishingtrendsinoperationsandsupplychain management.Journal of Supply Chain Management,51(3), pp.87-100. Stadtler, H., 2015. Supply chain management: An overview. InSupply chain management and advanced planning(pp. 3-28). Springer, Berlin, Heidelberg. Unilever global company website. (2018).Unilever global company website | Unilever Global. [online] Available at: https://www.unilever.com/ [Accessed 27 Apr. 2018].