Supply Chain Management: Improving Efficiency and Sustainability

SUPPLY CHAIN
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Supply Chain Relationship..............................................................................................................3
Types of supply chain relation followed by organization............................................................3
Integration of supply chain relationship with IT.........................................................................4
Examining the ways in which supply chain relation can be improved........................................4
Supply Information system..............................................................................................................5
Describing modern information system for attaining supply chain visibility..............................5
Critically analysis the impact of logistic and supply chain on ROI of Unilever:........................5
Procurement and outsourcing..........................................................................................................6
Examine Unilever procurement strategy mitigates supply risk...................................................6
Evaluating outsourcing in terms of competence and competition...............................................7
Sustainability...................................................................................................................................7
Analyzing what unilever is doing to improve supply chain sustainability..................................7
Critically appraise what Unilever use of ‘reverse logistics’........................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Supply Chain Management (SCM) is the process for monitoring the flow of goods to
obtain smooth functioning. In current era, there is lot of competition therefore having appropriate
supply chain can help in gaining competitive advantages. The present report has selected
Unilever company which is multinational organization of United Kingdom. The chosen
organization has operates in fast moving consumer goods industry and serves number of nations
through becoming global winner in international market. It provides various products such as
food, confections, baby commodities, soft & energy drinks, cheese, ice creams, frozen goods,
etc. There are various types of product line in its market mix which aids in covering larger share
of market. in 190 countries it has won the competition over similar firms operating in sector due
to its competitive advantages of providing goods at affordable prices with high quality assurance.
It owns 400 brands which included beauty, pharmaceutical, health care products, etc. it was
established on 2 September 1929 and still operating effectively by understanding needs and
requirements of customers in best manner.
The changing scenario of world brings several challenges in terms of production, storage
and distribution. To cope up with this environment organization need to have effectual supply
chain to meet the market forces in best manner. Unilever focuses on having most suitable plan
which accomplish its objective of higher profitability and sustainability. It focuses on adopting
tendering transportations facility that can server and fulfill requirement of different nations.
Supply Chain Relationship
Types of supply chain relation followed by organization
Being a multinational organization firm pay attention largely on its transportation facility
so that it can efficiently meet market demands and supply. The main reason behind this is to have
good relationship with customers so that their experience can be positive. Plan source make
deliver and oracle transportation management pattern followed by concerned organization so that
it can improve 3Cs. It comprises improving customer service, reducing delivery cost and cutting
CO2 emissions (Wieland, 2021). Its global as well national strategies for handling distribution
channel are clear which one of the strength of Unilever is. Consistency to provide manufacturing