OPERATION MANAGEMENT IN SUPPLY CHAIN MODEL DISCUSSION 2022

Running Head: OPERATION MANAGEMENT
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OPERATIONS MANAGEMENT

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Table of Contents
Introduction......................................................................................................................................2
Supply chain model.........................................................................................................................2
Process.............................................................................................................................................4
Challenges........................................................................................................................................5
Recommendations............................................................................................................................7
Conclusion.......................................................................................................................................8
Bibliography..................................................................................................................................10

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Introduction
In 1872, Unilever was founded by Antoon Jurgens. This is the first margarine factory within the
globe in Oss, Netherlands. Samuel van den Bergh, in 1888 forms Oss and opened the margarine
manufacturing firm in Kleve. In 1927, both the organization was merged to form the Margarine
Unie. Unilever was founded on 2 September 1929. Unilever is known as the British-Dutch
international customer goods organization. The product of the Unilever includes beverages,
foods, and personal care products (Bowers, 2010). In 2011, it has restrained as the third-largest
customer good organization by profits and world’s largest market of ice-cream. This has two
parent organizations known as Unilever PLC in UK and Unilever N.V. that is based in
Netherlands. These organizations operated virtually as the single company and run by the single
directors group and linked by the number of agreements. It generates more than 52 percent
revenue through the food sector. Unilever is also known as the seventh most valuable
organization in Europe. This organization is known as the oldest multinational organization as
product of the organization is available in 190 nations. There are 400 brands owned by Unilever.
The supply chain of Unilever is known as the sequence of a process that includes the distribution
and production of services and products. This is known as a network between suppliers and
organizations for distributing and producing goods. The following discussion will discuss the
supply chain model, process for improvement, challenges, and recommendations.
Supply chain model
Supply chain model is known as management tool that used to improve, address, and
communicate the decisions of supply chain management in an organization with customers and
suppliers (Colicchia, & Strozzi, 2012). It evaluates the process of businesses that needed to
satisfy the demands of customers. The supply chain model explains the process with the supply
chain and provides a base to improve processes. This organization is known as the global end-
user goods organization. Eight disciplines of the organization are customer quality, safety,
service, planning, engineering, manufacturing, logistics, and procuring. Unilever serves to 2
billion consumers and operated by 260 factories and 460 warehouses within 90 nations. The
organization follows the standard model of supply chain from the procurement of material to
distribute products to customers at a global level. Unilever's supply chain starts from the

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procurement of sources and raw materials. Suppliers and farmers uses sources and raw materials
to produce a product that is desired by consumers. The supply chain model of Unilever ensures
the availability of products within the market that help to generate income. The organization
focuses on the improvement of supply chain and makes the procedure more leverage to meet the
customers’ demands (Pettit, Fiksel, & Croxton, 2010).
Unilever through the high engagement of skilled labor worldwide has become more capable
enough to produce the business benefits by the improvement of the sustainable supply chain
model. It follows the effective organized sustainable practices and policies to maintain and hold
the workers around the logistics network and supply chain. Workers within the organization have
the accurate proficiency to manage and control the business by growth period and concentrate on
the sustainable supply chain model. Improvement within the sustainable level enables
organization to identify the main capability requirements of workers to accelerate the
organization's growth and attain the strategy of the business. It also helps the organization to
receive the contribution at a productive level and maximize the opportunities of growth and
provide quality and fast services to customers at a global level (Kashmanian, Wells, & Keenan,
2011).
Unilever has designed its supply chain model with the sustainability concept. The sustainability
concept is designed with elements like social, environmental, and economic development.
Unilever has embraced the environmentally sustainable practices of business to deliver the many
numbers of advantages. This has enabled the organization to become more responsive to
business and customer deals. Unilever with records in global and local sustainability makes
income by investments, the productivity of employees, and effective long-term following of
public. Sustainability of supply chain model of Unilever is not restricted to the environment
infused within the employment, business practices, other elements, and supply chain. Unilever
adopts the approach of sustainability and includes environmental factors to increase the worker's
and employees' experiences in supply chain. Supply chain model of the Unilever includes the
more option to drive recycling, efficiency, and minimize the emission of carbon from its sites of
manufacturing. This organization applied the concept of sustainability that seen within the
operational actions of the supply chain model (Reilly, & Weirup, 2012).