Supply Chain Management of Food Panda Case Study - Desklib

Running head: SUPPLY CHAIN MANAGEMENT
SUPPLY CHAIN MANAGEMENT
Name of the Student
Name of the University
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1SUPPLY CHAIN MANAGEMENT
ABSTRACT
In this paper a detailed literature review has been done taking Supply Chain Management as
the subject and the food delivery company Food Panda as the case study. Different aspects of
supply chain management including its importance, limitations, issues, theories, scope of
improvement and optimisation methods have been discussed in the light of various researches
and articles. The findings include issues of the company in the case study, majority of which
are the persisting unsustainable mode of transportation of food, managing the delivery
executives at a finer level, dealing with big data analytics, and making decisions that are
balanced and logical and not just periodical. These gaps and limitations have to be fulfilled
by the company by better strategic decision making and more fluid and effective supply chain
methods.

2SUPPLY CHAIN MANAGEMENT
Table of Contents
INTRODUCTION......................................................................................................................3
LITERATURE REVIEW...........................................................................................................3
IMPORTANCE OF SUPPLY CHAIN MANAGEMENT AND THE REASONS
CUSTOMERS WILL CHOOSE FOOD PANDA.............................................................3
THEORIES AND MODELS OF SUPPLY CHAIN MANAGEMENT................................4
VALUE SUPPLY CHAIN PROCESS AND HOW THE COMPANY MAY DELIVER
VALUE PROPOSITION.....................................................................................................6
OPTIMIZATION METHOD OF SUPPLY CHAIN MANAGEMENT...............................7
SUPPLIER RELATIONSHIP ISSUES WITH GLOBAL CUSTOMERS............................8
ISSUES WITH SUPPLY CHAIN MANAGEMENT AND GAPS..................................9
SUGGESTIONS FOR SUPPLY CHAIN IMPROVEMENT........................................11
CONCLUSION........................................................................................................................12

3SUPPLY CHAIN MANAGEMENT
INTRODUCTION
The activity of, services, products and goods flowing through different stages of
production, starting from procurement of raw materials- storage of the raw materials,
inventory processes- processing and development of finished goods- storage of the finished
or processed goods- transportation of goods or mediums of service to the consumption point,
this whole process is known as the supply chain management (Heckmann, Comes & Nickel,
2015). The objectives of the process include increasing the efficiency of production, faster
dispersal of goods or service, production of quality products or service, and increased
productivity for the company.
The objective of this research is to understand the process of supply chain
management in details with the help of a case study and then comparison with appropriate
literature and articles on the subject. The organisation that has been chosen for the case study
is Food Panda. Food Panda is a supply chain based company that has an online portal through
which customers can book food online from the restaurant of their choice (Foodpanda.com,
2018). The process includes ordering in the Food Panda portal and the delivery executive will
pick up the order and deliver duly within time.
LITERATURE REVIEW
IMPORTANCE OF SUPPLY CHAIN MANAGEMENT AND THE REASONS
CUSTOMERS WILL CHOOSE FOOD PANDA
As stated by Shyam (2015), Supply Chain Management as per its name is the
management of the supply in the chain of stages that take part in the completion of service or
delivery of product. The author has stated that there are primarily three stages of supply
chain, “procurement, production, and distribution”. In the case of Food Panda the