logo

Fast Fashion Supply Chain Management

   

Added on  2020-04-13

8 Pages1862 Words57 Views
 | 
 | 
 | 
Running head: RETAIL FASHION INDUSTRYSupply chain and retail management in Zara, H & M and Benetton Name of the Student:Name of the University:Author note:
Fast Fashion Supply Chain Management_1

1 RETAIL FASHION INDUSTRYTable of ContentsThe design stage of the supply chain in H & M, Benetton and Zara...............................................3Manufacturing stage of the supply chain of H & M, Benetton and Zara........................................4Comparison between the distribution channels of Benetton, H & M and Zara...............................4The retail stage of the supply chain.................................................................................................5Overall view.....................................................................................................................................6Reference.........................................................................................................................................7
Fast Fashion Supply Chain Management_2

2 RETAIL FASHION INDUSTRYThe design stage of the supply chain in H & M, Benetton and ZaraThe three of the companies are in the same industry of retail and in the business for morethan 50 years. However, Zara is newer comparing the three. Those companies have organisedthemselves over the years and established in their respective market. The main criteria threebusinesses are focusing are building their own brand products. H & M is primarily focused ondesign and sells at a reasonable rate than that of Benetton. Benetton uses this exclusivity asprimary focus. Zara has a different approach to design their material. The company uses the threedifferent stages to design to gain competitive advantage in the industry that includes the marketspecialist’s designers and buyers (Hines 2014). Therefore, they also have small workshops intheir outlets to get the review of their most loyal customers from the industry. Thus, thedesigning stage of the product is involved in all the stages of supply chain. Out of 40,000different products only 10,000 gets into production designed by 300 designers. On the otherhand, H & M gets better control over their designing system. H & M. The More of a centralisedsystem, traditional approach and better control is exercised over the H & M retail design andlesser variation and customisation, which is very different from that of Benetton. Benetton ismost expensive than H & M and Zara. They use more variation keeping in mind about thecountry’s or local fashion (Goworek and McGoldrick 2015). None of the retailers is involved inhigh-end fashion or any kind of haute Couture sale but nonetheless has more importance in thefashion industry. Benetton is also focused on the season less fashion in the industry. They arealso focused on the small flash collection, which helps them in gauging the customer reaction inthe products, where as if the design does not catch attention of their customers it gets replaced(Shen 2014).
Fast Fashion Supply Chain Management_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents