SCM Strategy in Fashion Industry: H&M, Zara, Benetton

Supply Chain Management Strategy
Analysis of Fashion Industry
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Executive Summary
This article is meant for SCM strategy of three major global stakeholders of fashion industry-
H&M, Zara and Benetton. Basic SCM strategy for fashion industry evolves in four different
levels of operations- Designing, Manufacturing, Distributing and Retailing. This article will
highlight difference of SCM strategies for four stages of operations of three referred players with
recommendations for better performance.
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Table of Contents
Introduction.................................................................................................................................................4
Discussion....................................................................................................................................................4
Design Stage............................................................................................................................................4
Manufacture Stage..................................................................................................................................4
Distribution Stage....................................................................................................................................5
Retail Stage..............................................................................................................................................5
SCM strategy...........................................................................................................................................5
Recommendations.......................................................................................................................................6
References:..................................................................................................................................................7
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