Supply Chain Management at Mercedes

Running head: SUPPLY CHAIN
Supply Chain
Name of the Student
Name of the University
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SUPPLY CHAIN
Table of Contents
Introduction:...............................................................................................................................2
New Product Development at Mercedes:...................................................................................2
Quality Management at Mercedes:............................................................................................7
Conclusion:................................................................................................................................9
References:...............................................................................................................................10

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SUPPLY CHAIN
Introduction:
The “supply chain management” is considered vital for business in upholding the
supply of exterior inputs into the procedure, in order to obtain the desired results during the
desired point of time. The supply chain management was previously identified by the
procurement department for the procurement of both the materials and consumables based on
the quantity required during a particular point of time to make sure that work continues
unabated (Novillo, Villegas and Haasis 2017). The supply chain management assures that
work does not end when the procedure runs out of a specific thing irrespective of whether it
is raw materials or the machinery and the procedure is not overdue.
The present essay is based on understanding the “Mercedes Benz” which is one of the
renowned car manufacturer. As the expanding international footprint needs an ever-more
efficient supply chain, the luxury automobile maker Mercedes-Benz is in the procedure of
reorganizing the network of supply chain so that it can attain its goal.
New Product Development at Mercedes:
“Mercedes Benz” car division has recently opened a new merging centre in Speyer
located in “New South West of Germany” as the part of its “multi-million-euro venture” in
the worldwide logistics organization (Mukadam 2015). Recently the company has made an
investment of around €90 million that combines the production resources from the European
contractors and recruits the transportation to its manufacturing plant which is located in
China, the US and South Africa.
Innovative drive and loving attention towards the details are regarded as the hallmark
of every designer’s work. The procedure involved in the development from the preliminary
impression to the final approval of finished model consumes a number of years that is
designed to team jointly by creating an ultimate vehicle through step by step (Graham et al.,

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SUPPLY CHAIN
2015). The team gradually and steadily transforms numerous, originally competing design
studies in the next generation of a Mercedes-Benz vehicle. The design procedure is regarded
as the important part of development procedure. The engineers work together with the
research closely. The area of collaboration also includes progress and manufacture areas,
organizing and fine tuning of the vehicle dimensions, material conceptions and construction
procedure to make sure that the predictability is maintained in the procedure.
At Mercedes innovative drive and loving attention towards the detail is considered as
the hallmarks in its designer’s work. The procedure involved in development of new product
at Mercedes Benz is clearly dependent on the preliminary idea of obtaining final approval of
the finished model which covers the period of years under the team of design jointly creates
the final vehicle step by step (Hugos 2018). The team at gradual pace transforms numerous,
initially competing design studies to the next generation of Mercedes Benz vehicle. The
design process forms the integral portion of process development. The designers collaborate
closely with the research, development and areas of production, material concept and
manufacturing procedure in order to assure smooth production of process.
At Mercedes Benz the process of design regularly commences with the idea that
results in drawing. On the sketch pad or computer screen, ideas that existed previously in the
designer’s mind turns visible. The best and the most promising sketches is selected from the
initial diverse offering. The vital foundation for every design is based on the packaging. It is
better known as the overall total of all the geometrical specifications. At Mercedes Benz
based on this packaging, the sketches are created in such a proportions, dimensions and lines
to manufacture a coherent whole (Mangan and Lalwani 2016). To better evaluate the actual
three-dimensional effect, selected designs is generated in authentic detailed clay model and
on virtual data model. The virtual model of cars is visualised by using multimedia projection
screen based on which the designers can view and assess their designs from numerous