Supply Chain Management System Project 2022

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Harley-Davidson: Supply Chain Management System Project
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Executive Summary
Since its conception in 1903, Harley-Davidson Motor Company has been one of the most
dominant companies in the American motorcycle industry. The company was founded by
William Harley and Arthur Davidson. In the 1920s, Harley-Davidson Motor Company had
grown into the world’s largest motorcycle producer, producing over 28,000 units annually. The
company had grown to an extent that it operated in 67 countries. By 1998, Harley-Davidson
Motor Company exported 150,818 motorcycles around the world. The company planned to
celebrate its 100th Anniversary as the leading motorcycle producer and supplier. Despite the
company’s difficulties in the mid-1980s, Harley-Davidson Motor Company successfully
liberated itself. By 2017, the company hires more than five thousand employees and has a net
income of approximately half a billion US dollars. The growth can be attributed to numerous
factors including proper management, a hardworking human resource, effective strategies, and
productive technology.

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Table of Contents
Contents
Executive Summary.......................................................................................................... 2
Introduction.................................................................................................................... 5
Business and Technical Environment.................................................................................... 6
Business Environment....................................................................................................... 6
Technical Environment..................................................................................................... 7
Case Information............................................................................................................. 8
Reasons behind SMS formulation......................................................................................... 8
Challenges that faced SMS............................................................................................... 10
Strategic Approaches...................................................................................................... 11
‘As Is’ versus ‘To Be’ Mapping Processes............................................................................11
Project Team................................................................................................................ 11
Technology Rationalization.............................................................................................. 12
Supplier Selection.......................................................................................................... 12
Success Factors: Summary............................................................................................... 12
Bibliography................................................................................................................ 14
List of Figures

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Figure 2.1................................................................................................................................7
Figure 2.2................................................................................................................................8
Introduction