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Supply Chain Management Assignment - Woolworth Meat Company

   

Added on  2020-06-06

11 Pages2925 Words52 Views
Case study 4 - WoolworthMeat Company

EXECUTIVE SUMMARYThis project is related to the supply chain management of Woolworth Meat Company.Meat industry has seen constant growth but they have to face severe challenges in forthcomingtime. Making strong connections with suppliers is crucial for maintaining the balance betweendemand and supply. By selling high quality in products, first can easily expand their business inthe domestic and global market. Customer’s relation is an area which should be focused onpriority basis as it can enhance the revenue of an organisation.

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Industry analysis and business environment..........................................................................1SUPPLY CHAIN MANAGEMENT...............................................................................................2Issues in SCM ........................................................................................................................2Meeting customer's need (Customer relation management)..................................................3Supplier relation management ...............................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7

INTRODUCTIONMeat industry is continuously growing because the demand of protein rich food items isincreasing. People are getting health conscious and they do not want to consume any eatableswhich provide harm to their body. Main reason behind enhancement in the global demand ofmeat items is development of Asian countries. Income of people living in this region isincreasing along with their population. Supply chain management is related to manage flow ofgoods and services (Thun and Hoenig, 2011). It starts with buying raw material and ends at thepoint of consumption. Woolworth Meat Company is a leading organisation of meat industry.They are known for their fresh food retail stores. This report will discuss about the competitiveenvironment and an analysis of industry. Understanding of SCM will also become an importantpart of this report. The relation with supplier and customers of company's management will beincluded in this file as well. Industry analysis and business environmentIn Australia, meat industry is going through rapid changes. Customers are demandingleaner cuts and companies are also seeking new methods for ease of preparation. Woolworth hasabout 36% of market share and they are holding a dominant position in this sector. Beef is animportant part of this field and firm has almost 1 billion dollar sales of this product. Pork andlamb is other significant part of this industry. After remaining on a growth track for a long time,this sector is facing some serious challenges. Companies are failing to maintain high qualitybecause of ethical issues. They are struggling to make an effective management system becausemarketing of these products is very different. Some people are concerned about future growth ofthis industry as the problems relating to global warming is enhancing continuously. This sectorhas failed to reduce their carbon footprint and this hampers their revenue in the upcoming time. A large segment of population is promoting and following the idea of becoming vegan.Some people do not like each non-veg food but they consume each item like milk because theyconsider it to be vegetarian. But now they do not want to eat anything that is made up of anyanimal, they are refusing to consume milk and items made by the same. This thinking willdevelop new challenges for this industry and the biggest problem is that they cannot do muchabout it (Stadtler, 2015). The safety measure is another big concern for many enterprises,government is going to bring more changes in this area and it will increase the cost of operation.1

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