OMGT2286 Supply Chain Principles - Desklib

This report covers the supply chain principles of Cadbury's chocolate segment. It includes a product supply chain map and an analytical essay on supply chain management. The report also discusses the seven principles adopted by Cadbury's in its supply chain management.

Supply chain principles

Table of Contents
Supply chain principles....................................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Component 1: Product supply chain map....................................................................................3
Component 2: Analytical essay towards product supply chain...................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The supply chain is most effective and communicative network that leads to supply in order
to produce and distribute some specific kinds of product range through the final buyer. Here the
supply chain also consider some unique step so that respective product will leads to conclude
from original position to the potential consumer (Bastas, 2019). This is most effect framework
that leads to covers some effective channel or network through which entity resources, activity
and technology revolved around some aspect of creation. This will leads to contributes delivered
goods and services in more organised format. The report highlight two component one of
product supply chain map and second one is analytical essay with reference to product supply
chain. This will leads to handle overall production level so that it will ensure proper flow of
services and products. In starting format through raw material component into the way of
delivering ultimate product to the destiny consumer. The chosen organisation in this report is
Cadbury. The product has been chosen is Chocolate as this company deals in confectionary
founded by John Cadbury in 1824.
MAIN BODY
Component 1: Product supply chain map
Supply chain map
The supply chain map in context of Cadbury where it will count of British confectionary
kind of company. This will consider as second largest global international brand which leads to
covers range of Chocolate offerings (Broft, 2017). This will combines listed stock of exchange in
London where all the integration will covers one of the biggest kind of confectionary items like
chocolates. The designing of the supply chain map of Cadbury will consist of –
Consumer- The respective consumer will leads to conclude chain of valuable events that
will premium decide some kind of purchase of product which covers more offerings in terms of
sale of entity. Here the contact of consumer will leads to cover sales department within
organisation. So that they will enter the amount of specific date, department, which counter some

specific date so as it deal with the manufacturing respective range of the product to purchase
particular kind of respective material within production facility.
Planning- The overall requirement will leads to trigger through sales that will counter all
together orders. Here the planning department will develop some appropriate plan of action
where all the range of product will leads to accomplish consumer needs. The manufacturing of
the Cadbury chocolate will deals in overall purchasing of the raw material within company
specific.
Purchasing- This type of department is mainly concern with optimum listed towards raw
material and services in terms of required within production facility in order to complete order of
consumer (Copacino, 2019). The purchasing department is mainly considered as appropriate
purchase as per selection to respective suppliers that will deliver some quality of product
offerings that will covers manufacturing necessitate rate.
Inventory- The overall raw material will leads to receive optimum level of supplier
through which premium level of checked quality with proper accuracy in terms of warehouse.
The supplier will send some sort of listed delivery item.
Production- It base upon overall plan of production within raw material that is moved
into inventory in its own production area. The overall finished kind of product material in terms
of consumer through manufacturing some useful raw material which has been utilisation by
higher supplier. These item will be entirely completed (Ivanov, 2019). These are sorted on basis
of warehouse so that they can deliver to the consumer.
Transportation- The finished kind of product will leads to arrive in terms of
warehousing and shipping so that it will be determine effective methodology of ship that set to
be deliver specified date consumer. Here the company will send some invoice through delivered
products.

Present information
This will ensure proper supply chain while operating in most significant way to develop
more satisfaction of consumer. This is associated with the technology advancement within
process or activity such as strategic, tactical and operational.
Strategic- This level company management updating strategic decision by addressing
entire company size, location, supplier, manufacturer, sales, market.
Tactical- This decision aim to adopt some measurable kind of product benefit within the
industry. These best practice create purchasing strategy through favoured of logistic, working
condition of supplier with reference of cost transportation in context of warehouse strategy while
storing inventory.
Operational-In this decision it will made business context with proper effect through
operational scheduling changes to promote order to consumer which is available in warehouse.
Supply chain principle
There are seven principle that is adopted by the Cadbury Company in its chocolate segment.
 Segmenting their entire range of consumer that is high linked service which is require
towards distinct group. It will adapt overall chain of supply in order to serve higher
amount of segment with profitability.
 Handle premium source within supply by reducing strategically cost within material as
well as services.

 Create premium supply chain with full support of multiple technology with clear flow of
product range information.
 Proper adopt in terms of channel spanning by measuring collective service in reaching
end consumer through form of effectively and efficiently.
 Customization in terms of logistic kind of network that is required for profit towards
target consumer segment.
 Market signal that will align towards demand over planning as per supply chain as it
ensure consistent forecasting through optimal resource allocation.
 Differentiation within range of product to fulfil consumer need in supply chain.
Component 2: Analytical essay towards product supply chain
Analyse relationship management-The Cadbury mainly focus to boost its relationship of
supply chain partners as it is directly linked with company distribution system and profitability.
The company also focus to dealing partnership with other supplier for developing more effective
channel of supply chain. Cadbury has been obtaining from parts of Ghana as it purchase near
about 70 % coca and sell their final product across the globe (LeMay and et.al., 2017). This will
uplift the unique position around the globe. They successfully maintain unique position in order
to develop healthy and positive relation among its partners of supply chain. It will improve
company performance in long terms.
Clearly structure analysis- The Cadbury product range offering will elaborate some supply
chain which aid some place of consumption from original point of view (McLennan, 2018). The
effectiveness in their supply chain management is clearly structured for long term benefit of the
company. That is why company deals and exploring into international and global market because
of its effective and influencing structure supply chain management. Product accessibility in
terms of exploring raw material, location, transportation mode, economic integration. As
company effectively fulfil economic integration. The company chocolate sold around the world
as it serve millions of consumer. The range of product will highly transported at various location
which consist train bus and ships.

CONCLUSION
From the above report it has been concluded that supply chain management covers aspect of
potential break towards company perspective. This will counter some amazing effect without
raising expectation in terms of quick that need to be deliver in more important and carefully
manner. This is the effective process through movement of final goods or services to end
consumer. The healthy as well as positive relation among partner of supply chain will ensure
product availability around the globe as per the choice of consumer. This is major responsible of
long run survival.
REFERENCES
Book and journal;
Bastas, A. and Liyanage, K., 2019. Integrated quality and supply chain management business
diagnostics for organizational sustainability improvement. Sustainable Production and
Consumption, 17, pp.11-30.
Broft, R., 2017. Exploring the application of lean principles to a construction supply chain. 25th
Annual Conference of the International Group for Lean Construction (IGLC), 9-12 July 2017,
Heraklion, Greece.
Copacino, W.C., 2019. Supply chain management: The basics and beyond. Routledge.

Ivanov, D., Dolgui, A. and Sokolov, B., 2019. The impact of digital technology and Industry 4.0
on the ripple effect and supply chain risk analytics. International Journal of Production Research,
57(3), pp.829-846.
LeMay, S and et.al., 2017. Supply chain management: the elusive concept and definition. The
International Journal of Logistics Management.
McLennan, N., 2018. Collaborative Principles for Better Supply Chain Practice: Value Creation
Up, Down and Across Supply Chains. Kogan Page Publishers.