Marketing Essentials: Roles and Responsibilities of Marketing Function

Marketing Essentials

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered into PPT.........................................................................................................................1
TASK 2............................................................................................................................................1
P3. Compare the ways within several establishments apply the marketing mix.........................1
TASK 3............................................................................................................................................4
P4. Produce and evaluate a basic marketing plan........................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is the act and action of functioning the business of an organisation within an
enterprise sells and endorses its goods and services within the market with the aims of assuring
the requirements and needs of consumers through offering commodities and facilities as per their
preferences and desires. Marketing essential indicates to those components that assist in
executing actions of marketing in efficient form. For the completion of this written document
Nestle is the firm which is considered (Al Badi, 2019). It is a Swiss international food and drink
processing conglomerate venture. This organisation was incorporated in 1866 by Henri Nestle
and is headquartered in Vevey, Vaud Switzerland. Nestle goods consider baby food, medical
food bottled water, breakfast cereals, coffee and tea, confectionary, dairy products, ice cream,
frozen food, pet foods and snacks etc. This document will explain about the roles and
responsibilities of marketing function and interrelation of several factors of organisation with
marketing. Further, it will define bout marketing mix and marketing development plan in form of
attainment of business objectives and aims.
TASK 1
Covered into PPT
TASK 2
P3. Compare the ways within several establishments apply the marketing mix
Marketing mix is practiced with diverse field that are running and performing for diverse
set of activities and strategies that are used the company for promoting goods and facilities of an
establishment (Holbrook, 2018). In context of Nestle, marketing mix is the activity of placing a
good product through using effective value at appropriate place with the assistance of utilising
effective promotional techniques and tools. So that consumers attain to good and buying them
easier manner with the purpose of fulfilling their requirements. The description of 7Ps of
marketing is as beneath in context of Nestle:
Components of
marketing mix
Description Nestle Cadbury
Product It refers to the
process of
Nestle offers range of
commodities with their
Cadbury provides a
variety of
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modifying raw
material in to final
product. The goods
has some value and
worthy for which
individual are ready
to purchase it.
line extensions in the
marketplace; They
have been offering
variety with quality to
the customers. Some of
the Nestlle’s top brands
are Maggie Nestea
Nascafe, Kit Ket etc.
commodities like
Bournville, crunchie,
Cadbury Dairy Milk.
Perk, Bytes, Pretzel,
Oreo, Mini Rolls and
Fruit Sundae etc
(Febriansyah, 2019).
Price It indicates to the
value that
consumed by the
organisation in
producing of
products and
facilities. It can be
the fiscal value of
goods that is design
through the
management of
trading of them.
In Nestle, the
management consider
competitive, skimming
and premium pricing
strategies to sell its
products.
For some product
like Bournville, the
firm use high pricing
strategy. Along with
this, they consider
competitive and low
cost strategies in
some products.
Place It refers to the
allocation tools and
approaches which
are used through
management for
selling and
delivering of final
goods to final
customers.
Nestle has been
distributing its
products through
supermarkets, malls
and placing its
commodities in
hospitals, canteens of
colleges and public
places.
The organisation
operates its business
in more than 200
nations. They offer
their commodities
through superstores,
grocery shops,
canteens and many
more (Ganjre, 2019).
Promotion It states to
advertisement
In term of endorsing
products and services,
To promote their
commodities, they
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