Socio-Cultural Shifts in Marketing and Business Environments

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Socio-Cultural shifts as per the current marketing and business environments.
Introduction
At the expense of a data world that is encompassed by a huge motive of business cycles in both
deterministic and stochastic series, trending out technology and culture (Holdaway, 2014). .
Mind you the grand idea is how has the shift has been, and what impact it has in social and
human terms. The coherency of the wide spectrum of these aspects actually is a research issue
that requires one to delve deep into it. Considering a flashback on the recent past when the likes
of Hegelian, Marxism and Heraclitus were the major ideas revolving around the world making
the base of a new thrust that forces the world to think in diversity and obtuseness. Clearly, in this
paper, the focus will be on the theme concerning these shifts especially in the business world.
Let’s see...
What do we mean when we talk about cultural movement? These refer to ligament-like
movements that informally network various disciplines in their various philosophical and
scientific design. This term can be defined in singularity, as the compression of several ideas
(can also be one), at the expense of achieving a set objective. In effect analysis, we are going to
look at the following key aspects.:

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1) Varying layout in terms of adaptation requirements with respect to technology.
2) Variability in demographical aspects in association to a target market and audience.
3) How the internal working environment is affected by both gender and race specific
attributes.
4) How religion can be an effect to the business world.
5) Extraneous effect of the societal attitude especially on foreign commodities.
6) How about language and education levels are key players in these changes.
7) Just to mention but a few etc.
These 6-point factors will be a sample space of the many others discussed in the upcoming
paragraphs in depth.
Its worth noting that ideally, these factors are far beyond managerial control, especially of
multinational companies that offer subsidiary on foreign terms. Take care that researches in this
field are “relatively underdeveloped”. The build-up strategy therefore for all the shift
experienced are dumily from scratch to their top notches of topology. Application of cultural
movements and sociological shifts definitely has precise implication on the proprietors and name
without forgetting the future of companies.
Tech Matters.
To begin with, networking as a key development process in the business sector has played a
major role especially in the extension of diversity in all business environments. Looking as what
is the so-called Wireless Fidelity that has taken root in all firms and businesses. This has
ergonomically changed all processes. Teleconferencing, massive adverts and resource
outsourcing have been some of the complete shifts witnessed by my fellow managers in their

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respective positions. Talk of mobility and optimization and it all attributed to technology.
Mention the end brinks of analytics, high end advertising, consumer and profit forecasting and
sustainability in business and the cost incurred is availability of high-tech decisions made. Thus,
its adaptation becomes part of humans in as much as technicality is highly involved. In regards to
this topic, adaptations of humans to technology is one shift that has made puzzle that ought to be
discovered.
Demographics at hand.
In addition to that, population factors are among the leading aspects towards business and
marketing shifts (Kindström, 2010). The various keys factor of age, race and gender really play
a great role in the choice of marketing strategy to employ. Count these as unavoidable factors
that have no external influence. A nice example is the age factor. A fashion and design company,
for instance attracts more people of a young age as compared to those who are aged. Such factors
indeed are undisputable and are therefore to be discerned keenly before making a leap. This
therefore, evolves the issue of the target audience at hand hence requiring a keen study on it as a
business manager.
The heart of the matter.
Just as mentioned in the previous paragraph, gender and racial attitudes do greatly have an
impact of the internal framework of a business. Looking at the shifts experienced especially in
regards to discrimination on the basis of race without forgetting the issue of gender biasedness.
As externally it has had an effect, even internally. Looking at company managers with a mindset
of chauvinism, this leads to a discriminative selection hence gender bias. At times, reputations of
big businesses have heard a thud due to a laissez-faire ideology on matters gender and matters