Why Digital Marketers Should Scale Up Consumer Data Quality

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WHY DIGITAL MARKETERS SHOULD BE ABLE TO SCALE UP CONSUMER DATA
QUALITY TOGETHER WITH THREE WAYS OF DOING IT
General overview section
This is one of the most fundamental internet marketing article that is capable of giving
one of the most adequate and reliable description of various parameters within the boundaries of
internet marketing. Moreover, the article was written by an author known as Jan Guardian who is
known to be well versed with various sections of internet marketing. Additionally, the source of
the article is https://digitalagencynetwork.com/why-digital-marketers-should-step-up-customer-
data-quality/. At the same time, it is an article that was published on April 11th 2019.
The article clearly postulates that digital marketing has never encountered such a level of
prominent orientation as far as customer satisfaction is concerned (Chen and Ching-Yaw 132).
Jan Guardian who is the author of this article believes that in order for digital marketers to
adequately carter for their potential customers in a more advanced way by improving their
satisfaction, there is the need for them to have a perfect understanding of their audience
irrespective of the areas where they are situated. He goes further to believe that at this point,
customer data is capable of playing one of the most essential roles.
In this article, the implementation of high quality data appears to be one of the most
fundamental parameters that is attached to various aspects of personalized data offering since it

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has the capability of enabling a good number of marketers to clearly come on board and be able
to deep dive into quite a number of unique characteristics and behaviors that are related to their
respective customers (De Mooij andMarieke 98). As far as the Dimension’s data report is
concerned for the coming five years, customer analytics is viewed to be one of the most crucial
factors that are capable of driving customer experience to the next level.
Moreover, the article goes further to evaluate some of the reasons that makes customer
data to be much more important. It starts by stating that customer data allows quite a number of
digital marketers to come up with more precise customer personas thus giving the digital
marketers a humble time to clearly define who their customers are together with what is capable
of attracting the customers (De Mooij and Marieke 412). Moreover, customer data enables
various aspects of digital marketing to be better targeted. Coming up with an efficient analysis of
customer data is capable of letting all the digital marketers to have a clear understanding about
who their audiences are thus developing the capability of delivering a more reliable targeted
digital marketing campaigns.
Internet marketing relationship section
The information that is presented in the article clearly relates to a good number of the
concepts that were discussed in the course, It provides some of the adequate and reliable
recommendations to digital marketers on how best they can implement adequate and reliable
data quality through the use of various aspects of internet marketing that are capable of giving
them a humble opportunity for them to develop an adequate understanding about their customers
who are known to be living in various locations (Ellonen et al 118). Moreover, it also provides
an adequate understanding on how various forms of internet marketing parameters can always be