Understanding Consumer Behavior: A Survey on Colgate
Critically analyze and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family, and lifestyle that influence consumer behavior and provide a 6-page summary, analysis, and discussion of the key findings from a survey conducted on a chosen FMCG product.
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About This Document
This survey aims to understand the motivation, perception, attitude, culture, and lifestyle of people who recently purchased Colgate products. The survey was conducted with a sample size of 38 people. The findings reveal that the brand name is the biggest motivation for buying Colgate products, followed by ease of availability. The survey also sheds light on pre-purchase and post-purchase behavior, emotions associated with the brand, adoption in the family environment, age group of users, and net promoter score. The survey concludes that Colgate is a highly reliable brand with a positive brand image in the market.