Survey on Shopping Behaviors Assignment pdf

Questionnaire Design: Survey on Shopping Behaviors
This is a survey research based on your shopping habits as a person. The information provided
will be strictly private and confidential. The expected completion duration is thirty minutes
(subject to adjustment) and participation is voluntary. You are at liberty to ask for contact details
or any clarification concerning this questionnaire. Your feedback will help us complete our
research on shopping practices across different people.
This questionnaire contains three sections. Kindly give an honest answer to every question
according to your opinion.
Section 1
(Tick the most appropriate)-√
1. How frequently do you shop?
 Very frequently ……………………………………………………………..
 Somewhat frequently ………………………………………………………..
 Frequently…………………………………………………………………….
 Somewhat infrequently………………………………………………………
 Very infrequently…………………………………………………………….
2. Do you accompany anyone to shopping? If yes, who?
 Yes…………, Companion………………………………………………..
 No…………………………………………………………………………..
3. What was the purpose of your most recent shopping?
 Fun and adventure ……………………………………………………………
 Official purposes ………………………………………………………………
 Domestic purposes …………………………………………………………….
 I just love shopping ………………………………………………………………
 Other(s) …………………………………………………………………………
4. How was the experience?
 Very enjoyable……………………………………………………………………..
 Somewhat enjoyable………………………………………………………………..

QUESTIONNAIRE DEVELOPMENT 2
 Enjoyable………………………………………………………………………....
 Somewhat boring…………………………………………………………………
 Very boring………………………………………………………………………..
Section 2
(Please indicate to what extent you agree with the following statements on a scale of
1 (Strongly agree) to 5 (Strongly disagree).
5. I often buy things I had not planned for.
………………………………………………………………………………………
6. I usually get excited when I see some good products even if they are not on my shopping
list.
……………………………………………………………………………………..
7. I mostly do not adhere to my shopping list.
…………………………………………………………………………………………..
8. Sometimes, I go shopping when I feel anxious or distressed.
………………………………………………………………………………………
9. I always want to look like a spender and a lover of flashy things.
…………………………………………………………………………………………….
10. I strictly stick to my budget whenever I go shopping.
……………………………………………………………………………………………..
11. I think am a shopping addict. I can’t just live without the fun in it.
……………………………………………………………………………………………
12. Honestly, I do not like my shopping habit. Given an option, am willing to change it.
…………………

QUESTIONNAIRE DEVELOPMENT 3
i) Strongly agree ii) Agree iii) Neutral iv) Disagree
v) Strongly Disagree
13. Please indicate with a tick.
 I only go shopping when I really have to…………………………………….
 I go shopping for leisure…………………………………………………………..
 I don’t shop at all, it is not my thing…………………………………………….
 Other(s)……………………………………………………………………………
14. Give a brief explanation concerning your worst/best experience (if any) on shopping.
………………………………………………………………………………………………
………………………………………………………………………………………………
…………………………………………………
15. What is your opinion on impulsive and compulsive shopping? (Indicate with a tick)
 I prefer impulsive shopping……………………………………………………….
 I prefer compulsive shopping………………………………………………………
 I do not know the difference between the two……………………………………..
 Other(s)……………………………………………………………………………
Section 3
(Kindly provide your demographic data below)
 Name (optional)………………………………………………….
 Gender
o Male ………
o Female…….
 Age bracket
o 15-30……..
o 31-45……….
o 46-60……….
o Any other……….

QUESTIONNAIRE DEVELOPMENT 4
 Number of family members
o 2-5……..
o 6-8……..
o 9-10…….
o Any other……..
 Phone number (optional)………………
 Email address (optional)……………….
Thank you so much for taking your precious time to share your shopping experience and
opinions with us. We really appreciate it.

QUESTIONNAIRE DEVELOPMENT 5
Overview
Introduction
This report focuses on consumer shopping practices associated with different kinds of people.
The research is majorly based on impulsive and compulsive shopping behaviors. Most people
fall in whichever category but they are oblivious about it. Some shopping habits can be
dangerous and addictive, just like drugs. It is a shopping routine characterized by extreme
obsession, and it can sometimes cause adverse effects. To be precise, compulsive buying can be
a psychological problem if not well managed. It is clinically referred to as Compulsive Buying
Disorder (CBD) and is associated with anxiety disorders (Ho, Choy, Lam & Wong, 2012).
On the other hand, impulsive buying is not a ‘so bad’ behavior although it also has its
negative side. It involves buying items spontaneously without a previous plan. Dennis Rook
identifies this buying behavior using three episodes; subjective experiences differentiating the
onset of the impulse, ways of coping with shopping urges, and the negative effects they undergo
because of impulse shopping.
Literature Review
Lately, shopping behavior has been a topic of interest to researchers. It has been realized that the
habits affect the firms’ operations and they have become more interested in knowing what kind
of motivation the buyers need (Power, Jack & Thomas, 2013). Satisfaction is one of the major
motivating factors that make customers want to come back in future. It has been discovered that
the people in the company can influence the type of shopping practice a person engages in. For
example, shopping with peers encourages impulse buying as compared to shopping with family
members (Luo, 2005). However, this can only be true for a person who is influencing able.
In her literature, Jenn (2006) outlines one of the contributors to compulsive shopping as
giving much value to the shopping process and items purchased. It brings about addiction, which
can start from the lowest degree and advance to the Compulsive Buying Disorder. It is therefore
very significant to monitor self-shopping behaviors to avoid reaching dangerously extreme
levels.

QUESTIONNAIRE DEVELOPMENT 6
BRIEF REPORT
Questionnaire Structure
In the present days, shopping habits have become a determinant factor in business organizations’
operations. As a result, many researchers have become interested in studying such behavior for
the benefit of the commercial industry. To learn on how age affected the type of shopping
practice a person does, this questionnaire was prepared to gather information from people of all
ages. Satisfaction was one of the motivating factors for future shopping for both impulsive and
compulsive buyers (Mann, 2014).
The questionnaire consists of three main sections covering different content in fifteen
questions, both open-ended and close-ended. The question structure is as follows; the first
question focuses on questions to do with the most recent shopping by the respondent. Some of
the questions in this section are structured using the Likert scale of one to five; ranging from
‘strongly agree’ to ‘strongly disagree’. This section also researches on the company of the
respondent during shopping and the main purpose for shopping.
The second section of the questionnaire focuses on the core subject of the research,
majorly asking about the shopping experiences through open-ended and close-ended questions.
This section adopts a replicable scale from Rajesh (2014). According to them, compulsive buyers
show a high propensity to spend, are motivated by a psychological anxiety to shop, experience
post-purchase guilt, and that their compulsive behavior is affected by the presence of family,
more so parents. This section intends to gather information from the respondent majorly through
close-ended questions arranged in the Likert scale of one to five. There are a few open-ended
questions, which give the respondent a chance to provide a different answer other than the
multiple choices in the questionnaire.
Finally, the third section gathers the demographic information of the respondent. This
includes age bracket, number of family members, gender, contact information, and name. Gender
is also another factor influencing shopping habits. It has been concluded that women spend a
long time buying things as compared to men (Satish & Rajesh, 2014). In this section, the
respondent is at liberty to either fill in the data labeled ‘optional’ or leave it blank.

QUESTIONNAIRE DEVELOPMENT 7
Steps in Designing the Questionnaire
The process of designing the questionnaire involved several steps. First, we identified the
research problem, which was ‘studying shopping behaviors’ according to this research. The
problem was to investigate the factors affecting the shopping patterns of people. Our target
population was any person old enough to go shopping and tell is/her experience. We then
decided about questions, starting with simpler questions as recommended by (Svensson, 2013).
We introduced the survey with a short introduction explaining the objective of research,
an assurance of confidentiality of the information given and the duration expected for completing
the survey. We also made it free for the respondent to ask for contact details and clarification. In
the first section, we started by asking short and simple answers to get an overview of the
respondents’ shopping frequencies.
In the second section, we majorly asked close-ended questions following the Likert scale
of one to five. However, there were a few open-ended questions, which required the respondent
to give brief explanations of their thoughts and experiences. We also adopted a replicable scale
basing on Yasuda’s (2013) scale about compulsive buying scale.
Finally, we finalized the questionnaire by asking about the demographic information of
the respondent in the third section. The age was a major thing in this section since it included in
the research objective.

QUESTIONNAIRE DEVELOPMENT 8
Bibliography
Ho G.T.S., Choy K. L, Lam C.H.Y. & Wong D.W.C, 2012. "Factors influencing implementation of reverse
logistics: a survey among Hong Kong businesses. Measuring Business Excellence, 16(3), pp.29-46.
Jack, E., 2013. Shopping behavior and satisfaction outcomes. Journal of Marketing management, 29(13-
14), pp.1609-30.
Jenn, C., 2006. Designing a questionnaire. Malays Fam Physician, 1(1), pp.32-35.
Luo, X., 2005. How does shopping with others influence impulsive buying? Journal of consumer
psychology, 15(4), pp.288-94.
Mann, S., 2014. Research Methods for Business: A Skill-Building Approach. Leadership & Organization
Development Journal, 34(7), pp.700-01.
Power E., Jack V. & Thomas L., 2013. Shopping Behavior and Satisfaction Outcomes. Journal of
Marketing Management, 29(13), pp.1609-30.
Rajesh, P., 2014. Business Research in India. Journal of Management Development, 33(2), pp.10-15.
Satish K. M. & Rajesh P., 2014. Business Research in India. Journal of Management Development, 33(2),
pp.68-74.
Svensson, G., 2013. Processes of substantiations and contributions through theory building towards
theory in Business Research. European Business Review, 25(5), pp.466-80.
Yasuda, H., 2013. Negotiating entertainment and education: a zoo in Japan. International Journal of
Culture, Tourism and Hospitality Research, 7(1), pp.105-12.