Survival with Hybrid Model Online-Shopping

The retail industry is facing many issues to survive in their own domain concludes to reduce a few of their store locations. The digital market evolved has brought changes within the people to purchase the product from the place facilitated with in-store experiences. The hybrid model is the combination of work made by the retailers, physically connects the business in e-commerce concentrates on customer service with all facilities.

Survival with Hybrid Model Online-Shopping

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Contents
Introduction......................................................................................................................................2
Perform on Business Technology Disruption..................................................................................3
Creating and capturing customer values..........................................................................................4
Analyse Market change and trends..............................................................................................5
Identify Customer Needs.............................................................................................................5
Developing approaches towards marketing.................................................................................5
Addressing Customer issues instantly.........................................................................................6
Consumer Preference and Justification...........................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
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Introduction
The retail industry is facing many issues to survive in their own domain concludes to reduce a few of
their store locations. The digital market evolved has brought changes within the people to purchase
the product from the place facilitated with in-store experiences. The hybrid model is the combination
of work made by the retailers, physically connects the business in e-commerce concentrates on
customer service with all facilities. J.J Delgado explains the role of the digital world composed of a
hybrid model of retailers. J.J Delgado is a successful person who has made a positive history in the
sale industry of Amazon. The idea of scanning any product’s QR code, knowing the details of the
selected product makes the customer more interested and satisfy to purchase the product online-
shopping. This actually breaks the traditional shopping system, whereas the people involved will
explain and try to influence them for the time available to purchase a particular product. The retailers
connecting themselves with digital transformation brings the hybrid approach survival system
benefits both the roles - customer’s and retailer’s (Mathieu & Levary, 2012).
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Perform on Business Technology Disruption
The retailers’ business in the traditional way is not more successful as time changes with different
evolved technologies. The combination of work online and offline brings better experience for
customer’s increases the shopping interest. “J.J Delgado” has mentioned the retailers will adapt to
hybrid model strategies makes their own way to survive in the industry. The performance of Amazon
and Chain Zara clothing community has brought better traditional way shopping ideas executed
through online. They have made the customers attracted in experiencing the product on
the whole with better features like interactive mirrors and other facilities. The ways to overcome the
technology disruption which can make the better business to survive in the domain are mentioned
below (Atkins, 2018):
 The customers should be given a better experience with the innovation in the products
presented in retail shops with add-on benefits, makes the traditional customers stay with
the business.
 The offline services provided should have persons to create better human-connection
with customers and maintain the network in the business.
 The online shopping experienced customers should be given some more benefits in retail
shops too whereas many people would prefer in-person trust and communication.
 The Technical knowledge person with respect to digital e-commerce has to be involved
in the business system to tackle the disruptions.
 Structure the business with the collaboration of online and offline services avoiding
unwanted pathways.
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 The experienced business people have to be involved to deal with marketing aspects
through platforms on the internet like social media applications.
 The business should concentrate to bring the trust and loyalty concern with customers in
both online and offline services
 The online customer interactions and immediate response system should be worked
carefully.
 The retail system in e-commerce should make customers feel interactive with the
application used.
 The quality of the product will bring success in online-shopping creates trust with the
concern.
 The true facts of the product should be displayed and the package of on-time delivery,
quality product, and better prices works to avoid the bad reviews.
 The customers are provided with add-on values in online shopping with respect to
quality, discounts, packages, and on-time delivery (Kumar, 2017).
Creating and capturing customer values
The market changes can occur with respect to demand for the product with also financial values. The
causes may be few a factors such as changes in exchange rates, competitor’s strengths and weakness
affects the market, new launches of innovative products and technologies (McFarlane, 2013).
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Analyse Market change and trends
 The economy change with environments is faced in all aspects with retail and online
shopping. The influence of market change to the customer’s in the good and bad aspects
are analyzed and understood to know the current situation.
 The techniques are analyzed to address and handle bad opinions and thoughts with the
customers.
Identify Customer Needs
 The customer needs have to be identified considering the changes in the market.
 The customers and visitors’ valuable information should be extracted to know their
expectations in the business.
 The immediate response and patience towards answering their expectations are very
essential to convert people as customers.
Developing approaches towards marketing
 The marketing criteria and approaches have to come up with new strategies to retain
existing and bring in a new customer group.
 The programs and campaigns have to be organized in a better and structured way to
succeed the customer value.
 The events and activities like making the customer to engage themselves in chat sessions,
making them know about the products, special seasonal events and presentations help the
attraction for the customers towards the products.
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Addressing Customer issues instantly
 The issue known with respect to the products has to be resolved eventually in the next
versions considering customer expectations as a solution.
 The service-oriented issues should be addressed with better approaches immediately.
 The problems with delivery, packaging or any other type of issues should be fixed
immediately as soon as possible.
 The follow-up has to be done to track the customer issue is very essential to build trust
with the customer (Nahhiniarami, 2014).
Consumer Preference and Justification
There are two options available for any consumer to shop either by online or through retail stores.
This differs according to each individual perception and their supporting environments. As
considering myself as a consumer, the preference to shop the product will be chosen as “online
shopping”.
Online shopping has supported to choose the products from the customer place in order to avoid
transportation costs. The online shopping has brought amazing features, makes all customers
comfortable and feel satisfied to make the right choice. The feature listed below made my choice to
online shopping (Chetty, 2018),
 We can view many products under one roof and select the products with respect to color, size
availability, cost etc.
 The filter options make me select the product according to my preference.
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 Each product details can be known and also have the option to try the product with the virtual
image.
 More time can be taken to conclude and decide the selection for final shopping.
 The door delivery of products makes shopping an easy system.
 The cost benefits are better which differs according to the seasonal occasion.
 Time is saved whereas we are given the option to return back within a given period of time
makes us feel at less risk and comfortable (Grewal, et al., 2017).
Conclusion
The shopping industry will be improving in the future whereas retailers have to adapt the hybrid
strategies to survive in the industry. The online and offline shopping system has its own separate group
of customers where they will be changing according to the market trend. The cost-effective system
with ease of use accessibility and quality products will make the retailers successful in the industry.
The collaboration technique named as a hybrid would satisfy all types of customers who need
traditional and trendy shopping service.
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References
Atkins, B. (2018) Overcoming Digital Disruption In The Retail Industry, Available at:
https://www.digitalistmag.com/customer-experience/2018/01/08/overcoming-digital-disruption-
in-retail-industry-05596799
Chetty, P. (2018) Advantages of online shopping to consumers, Available at:
https://www.projectguru.in/publications/advantages-online-shopping-consumers/
Grewal, D., Roggeveen, A. & Nordfalt, J. (2017) The Future of Retailing, Available at:
https://reader.elsevier.com/reader/sd/pii/S0022435916300872?
token=3052843402D607FBFB86172ACA3F7AA3CA5861CC7D57CA2B14C756FA77EBB790
71E8EF45695E88E51D858B5F5729FDD9
Kumar, A. (2017) 5 Disruptive Technology Trends For Your Retail Experience, Available at:
https://www.fingent.com/blog/5-disruptive-technology-trends-for-your-retail-experience
Mathieu, G. & Levary, R. (2012) Hybrid retail: Integrating e-commerce and physical stores,
Available at: https://www.researchgate.net/publication/258698186_Hybrid_retail_Integrating_e-
commerce_and_physical_stores
McFarlane, D. (2013) The Strategic Importance of Customer Value, Available at:
https://pdfs.semanticscholar.org/4abf/13522ff0af112155fbb9389e2f98d4c4c67d.pdf
Nahhiniarami, F., 2014. Creating and Capturing Customer Value, Available at:
https://fnaqinia.wordpress.com/marketing-principles-2/marketing-principles/creating-and-
capturing-customer-value-3/
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