The Digital Landscape: Impact of Online Shopping on Traditional Stores

The digital landscape

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Impact of huge growth in online shopping on the traditional high street store,.....................3
Critical aspects for saving physical or traditional stores........................................................3
Merits and De-merits of new technology...............................................................................4
Future aspects of the supermarket..........................................................................................6
Ethical considerations related with location based marketing...............................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
The term E-commerce marketing is explained as those practices which is used for
promotional tactics for drive traffic towards online store and then convert those traffic into
paying customers. For convert traffic into potential customer’s digital landscape perform an
important role as this helps to collect name for websites, social-network, e-mail and mobile
device that attract customer for purchase products from online store (Yang, Shi and Yan, 2016).
In the world of business and competitive market technology is one of the most smarter
techniques which helps to obtain and hold high position in market by approaching a large base of
customer through digital mediums. Moreover, this report highlights on huge growth of online
shopping and advantages or dis-advantages of technology. In the last, supermarket of future and
ethical consideration to consider location based marketing will also include in this report.
MAIN BODY
Impact of huge growth in online shopping on the traditional high street store,
Basically, there are two methods that is related with purchase of products and it includes
online and offline shopping methods. In the previous time that is with less time of digital era
depends upon offline store or traditional high street store and according to this method an
individual visits a store to purchase products. This also ensure buyer about products with use of
tangible elements before buying decision in online shopping on traditional high street store.
There are new methods to track products perform an important role but as it is stated that
organization target customer of a particular location through using their personal data. But
according to present scenario, online shopping method is an era that is impacting on traditional
store because most of the buyers are focused towards purchase of products from commercial
website and social media because it is easy and convenient for them to overview and select
products from their convenient place and time. It results that supermarket not bound themselves
but they must enhance market area to complete all task in proper manner. Further, another issue
that inventory management system must not be flexible because it rises cost of organization due
to inappropriate product management system. Online shopping lets customers to review
thousands of items in one place and pay for from the comfort of their houses. This has affected
offline retail companies to stay in the competition with other retailers as well as online stores.
Online looking (or e-tail from electronic retail or e-shopping) is a sort of e-commerce which
permits customers to directly purchase products and services over the web through a virtual
store. A number of the leading online stores recently in Asian nation are Amazon, Flipkart, Snap
deal, Homeshop18, Myntra and so on.