Survival with Hybrid Model Online-Shopping

Survival with Hybrid Model Online-Shopping

Running Head: Report
Contents
Introduction......................................................................................................................................2
Perform on Business Technology Disruption..................................................................................3
Creating and capturing customer values..........................................................................................4
Analyse Market change and trends..............................................................................................5
Identify Customer Needs.............................................................................................................5
Developing approaches towards marketing.................................................................................5
Addressing Customer issues instantly.........................................................................................6
Consumer Preference and Justification...........................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
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Running Head: Report
Introduction
The retail industry is facing many issues to survive in their own domain concludes to reduce a few of
their store locations. The digital market evolved has brought changes within the people to purchase
the product from the place facilitated with in-store experiences. The hybrid model is the combination
of work made by the retailers, physically connects the business in e-commerce concentrates on
customer service with all facilities. J.J Delgado explains the role of the digital world composed of a
hybrid model of retailers. J.J Delgado is a successful person who has made a positive history in the
sale industry of Amazon. The idea of scanning any product’s QR code, knowing the details of the
selected product makes the customer more interested and satisfy to purchase the product online-
shopping. This actually breaks the traditional shopping system, whereas the people involved will
explain and try to influence them for the time available to purchase a particular product. The retailers
connecting themselves with digital transformation brings the hybrid approach survival system
benefits both the roles - customer’s and retailer’s (Mathieu & Levary, 2012).
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