Marketing Strategy for Sushi Sushi: Target Market, Positioning, Product, Promotion, and Price Skimming

[BRAND]
ASSESSMENT 2
MMK101 TRIMESTER 1
2018
MARKETING STRATEGY
\
Student Name:

Student Number:
Table of Contents
2.1. Target Market and Positioning Statement................................................................................3
2.2. Marketing Strategy Recommendations.....................................................................................3
2.2.1. Product...............................................................................................................................3
2.2.2. Promotion..........................................................................................................................3
2.2.3. Marketing Mix Element 3 Strategy...................................................................................3
2.3. Conclusion and Implications....................................................................................................4
Reference List..................................................................................................................................5

2.1. Target Market and Positioning Statement.
Target Market
profile:
The new target market involves health conscious customers who have a
demand for organic food. These customers create a demand for organic
food. This predominantly would include people who are lactose intolerant
or need food which is fat free, vegan or gluten free.
Differentiation
base(s):
In order to differentiate itself, Sushi Sushi must focus on recreating its
menu and adding healthy food items. The differentiation of product is
important for a business in order to gain competitive advantage. To
differentiate further, all the food items in the menu must specify their
calorie content, percentage of fat, protein and calcium.
Positioning
Statement:
Positioning of a brand is the image of the brand in the minds of its
customers (Armstrong et. al., 2015). Sushi Sushi would be positioned as
‘healthy, light, convenient, hygienic, easily available, widespread and
great quality’ brand.
2.2. Marketing Strategy Recommendations