Sustainability Management and Marketing : Assignment

Running head: SUSTAINABIITY MANAGEMENT & MARKETING
Sustainability Management & Marketing
Name of the Student:
Name of the University:
Author Note:

SUSTAINABIITY MANAGEMENT & MARKETING 1
Executive Summary:
The report is discussion on sustainability management and marketing of a small group
adventure travel company known as Intrepid Travels with its base location in Australia. The
report commences with an introduction about the company along with detailed information
focusing on the management, organizational structure, international business environmental,
environmental impact and the level of competition. The report also puts forward discussion
and analysis on sustainability issues and strategies related to planning, human resource
management, leadership and control of technology and value chain. The report also provides
recommendations on the three future management strategies of the company.

SUSTAINABIITY MANAGEMENT & MARKETING 2
Table of Contents
Introduction:...............................................................................................................................3
1. Detailed Information of the Chosen Company......................................................................3
a. About the Company, Its Management and Organizational Structure.................................3
b. International Business Environment and Australian Context............................................4
c. Impact of Environmental Factors.......................................................................................5
d. Evaluation of the Level of Competition with the Travel Industry.....................................6
2. Analysis and Discussion on Sustainability Related Strategies and Issue..............................6
a. Planning and Strategy.........................................................................................................6
b. Human Resource Management...........................................................................................7
c. Leadership...........................................................................................................................9
d. Controlling the Value Chain and Technology..................................................................10
3. Future Strategy Management...............................................................................................11
Recommendations................................................................................................................11
Conclusion:..............................................................................................................................12
References:...............................................................................................................................13

SUSTAINABIITY MANAGEMENT & MARKETING 3
Introduction:
The report gives an overview of sustainability management and marketing of Intrepid
Travels. Intrepid Travel represents the largest small group adventurous travel company of the
world offering over 1,500 itineraries in around 120 countries (Intrepidtravel.com 2018). The
report therefore begins with a general introduction of the company along with a discussion
about its management and organizational structure. There is also discussion about the
international business environment in the Australian context. The report also puts forward
analysis on the impact of the environmental factors and evaluation of the level of competition
within the industry. The report also undertakes a research, analysis and discussion on the
sustainability practices undertaken by the company in relation to strategy and planning,
human resource management, leadership and control of the value chain and technology. The
report also puts forward recommendations on the future strategies on management of the
company followed by a conclusion.
1. Detailed Information of the Chosen Company
a. About the Company, Its Management and Organizational Structure
Intrepid Travel is the small group travel company that ensures adventurous travel
experiences and has headquarters in Australia (Intrepidtravel.com 2018). Geoff Manchester
and Darrell Wade found the company in the year 1988. The company focused on responsible
travel and represented the first travel company of the world to take a stance on the elephant
rides.