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Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industry

Develop a progress report on a contemporary tourism enterprise, including an outline of the industry sector, products and services provided, and academic sources to support the report.

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Added on  2023-06-14

About This Document

Intrepid Australia is a leading adventure travel company that offers grass root type trips and supports responsible tourism. Founded in 1988, it is the world's largest small group adventure travel company and operates in Australia and worldwide. Its unique products and services include adventure tourism, such as cycling, sailing, trekking, polar activities, and wildlife. Intrepid stands in the tourism distribution system as a retailer, providing tour packages directly to customers. The tourism industry faces trends such as unique experiences, mobile booking, online feedback, and solo travelers, as well as challenges such as higher taxes, increasing fuel prices, security and safety, and political conditions. To mitigate risks, Intrepid has a sustainable development plan, planned investments, and promotes responsible tourism.

Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industry

Develop a progress report on a contemporary tourism enterprise, including an outline of the industry sector, products and services provided, and academic sources to support the report.

   Added on 2023-06-14

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INTREPID AUSTRALIA
Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industry_1
Nature of Tourism
• The nature of the Intrepid is
understood to be as an adventure
providing company.
• It is a company that provides the trip
that are of grass root type.
• They are one of the greatest
supporters of responsible tourism.
Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industry_2
History and background of Intrepid
• This firm was founded by two Australians
named Geoff ‘Manch’ Manchester and
Darrel wade in the year 1988.
• It was a part of PEAK Adventure Travel
Group which was a joint venture of TUI
group and Intrepid Group (Cogswell,
2015). They separated back in the year
2015.
Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industry_3
Market Position and its major competitors
• It’s the world’s largest small group adventure
travel company. It is a major player in Australia
and operates in a group that is having good
image in the market. They have been a crucial
player in the industry over two decades.
• Major competitors of Intrepid include Intro
Travel Excellent, Cosmos, G Adventure, Top
Deck, Ultimate Travel, Contiki, Globus etc.
Intrepid Australia: History, Market Position, Unique Products and Services, and Challenges Faced by Tour Industry_4

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