logo

Sustainability and Business - PDF

   

Added on  2021-04-20

7 Pages1721 Words132 Views
Running head: SUSTAINABILITY AND BUSINESSSustainability and businessName of the studentName of the universityAuthor note
Sustainability and Business - PDF_1
1SUSTAINABILITY AND BUSINESSIdentification of the problemsThere are various issues being face by Pure. Some of them are superficial and some arefundamental issue.Superficial issuesOne of the most superficial issues being faced by Pure is the wrong perception of thecustomers regarding the nutritional benefits of vegan products. In the case study it is stated that itis debatable regarding the nutritional value of the vegan food as compared to the non-vegetarianfoods. This is entirely superficial due to the reason that research has shown that vegan foods arenot having any lack of nutritional value. Another superficial issue being identified is the lessoption of cuisines and taste of the vegan foods. This is also a misconception of the customers dueto the reason that there is wide array of gourmets can be produced from the vegan foods and itwill be tastier compared to the conventional foods. Fundamental issuesOne of the key fundamental issues of Pure is the increased level of competition in themarket. In the case study, it is discussed that there are other organizations that are having morebrand value compared to them have started to sell vegan foods. Another challenge for them is thefinancial constraint of them, which is restricting them from communicating effectively with thecustomers regarding the benefits of the vegan foods. Thus, customers are not aware about thegood qualities of the vegan food.
Sustainability and Business - PDF_2
2SUSTAINABILITY AND BUSINESSReasons for low profit levelsIndustry of vegan food is small and limited. In the case study, it is estimated that 4 percent of adult Canadian population is following vegan diet. Moreover, the regulation of the USdepartment of agriculture’s regarding the use of 5 percent non-organic ingredients in organicproducts further dented their distinctiveness. In the personal level also, customers are not wellaware about the benefits of the vegan foods. Goals and objectives The goal and objective of Pure is to provide gourmet healthy food in sustainable manner(Radnitz, Beezhold & DiMatteo, 2015). Their goal is to achieve sustainability in the entireprocess of providing vegan foods from sourcing the raw materials to the customer service. Inaddition, they also have the objective of creating awareness among the customers regarding thebenefits of vegan foods. Competitive market of PureCompetitive market of Pure can be categorized in different segments. First segment is thecompetition from the conventional food producers and vegan food producers. Both these arecreating market pressure on Pure. In terms of the legislations, allowance of the 5 percent of non-organic ingredients further allowed inflow of conventional food producers to foray in the veganfood market. Customers are also being considered in the competitive scenario due to the reasonthat Pure is also competing with the non-vegetarian customers to attract them.
Sustainability and Business - PDF_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Sustainable Business Plan for Vegarant: A Vegan Restaurant
|10
|1908
|277

Plant Based Dessert | Assignment
|11
|2789
|45

Driving Factors Influencing UK Consumer Behaviour towards Plant-Based Replacements
|11
|2818
|79

Growth Sustainable Business Plan for Adrian Vegan Food Service
|7
|1782
|400

Customer Segmentation: A Case Study
|14
|3267
|119

Market Analysis of Opening a Vegan Restaurant in London
|9
|2644
|30